Organic Ice-cream: SWOT analysis

 

 

The production of the ice-cream in the Ottawa city would have a certain market share in regard to the population of the city that is around 800,000. In this situation there is like problems to encounter in the market as well as benefits. To sum up this, SWOT analyses would be the best formula to follow. Strengths In the manufacturing of ice cream, there target market has already been established, small and medium supermarkets therefore reducing the competition. There is a large population in the city that would probable be potential buyers of the product.

The target market is also quite large. The beverage market has been recording growth in the recent past and there are future prospects of growth. Therefore the target market is slowly expanding. Weakness The target market is quiet large and there are fears the demand for the ice-cream may outdo the capacity can be produced to satisfy the demands of the market. It is still not clearly established the rate of growth of the product in the market but there are expectation that the product will record a high growth rate.

This means that there will be a need to increase its production capacity in order to match the rate of growth of the market. Banking on the success of the other beverages in the market may have negative effects on the introduction of the new products in the market since the products will be targeting different markets. Opportunities The company is introducing its products in a growing market. This is a unique opportunity for the Ice-cream manufacture.

A stagnant market becomes difficult to introduce new products because there are already other companies which are likely to bring in competition. The company can use a wide range of marketing strategies which will lead to the overall growth of its product in the market. The Canadian advertising market has been growing at a rapid rate which means there will be an array of opportunities for the growth of the market. There are many advertising strategies for the company in the Canadian market. Threats There are threats of entry of other products in the market.

In this case there are threats of entry of new companies in the market which will increase the level of competition in the market. There are other restaurants which are likely to introduce the same products in the market once there is success of the initial product There is a threat of change of the current external environment which is likely to alter the nature of the market. For example change in the taxing regime, government laws regulating the industry, and other factors which are likely to impact negatively on the industry. (Ottawa-Gatuneau, 2006)

Segmentation Marketing segmentation is breaking the marketing strategies in to different segments depending on the business environment and the consumers’ response to the product. This is divided into two main categories namely Demographics and psychographics. Demographics are the average behaviors or characteristics of the consumers of the product that may include income, religion, age, and education. On the other hand, psychographics refers on further idea of the consumers that may include their interest, their characteristics and their values.

In the manufacturing of the organic ice cream, there is a need to know both the demographic and psychographics of the people who live in the business environment. Being in the cold weather there is likely hood that there would be low consumers of the product, there is a need to have the proper marketing power that would enable the product to sell despite of the cold weather. This could be done through targeting young generation that would purchase the product for their psychographic factor.

In consideration of the two factors, there is like hood that the product would sell regardless of the weather. (Ottawa-Gatuneau, 2006)

Reference: Ottawa-Gatuneau, (2001) Place of work status, Ottawa, Canada’s national statistical agency, retrieved from http/www12. statcan. ca/census06/data/topics/RetrieveProductTable. cfm? on 15th Oct 2008 Ottawa-Gatuneau, (2006) Place of work status, Ottawa, Canada’s national statistical agency, retrieved from http/www12. statcan. ca/census06/data/topics/RetrieveProductTable. cfm? on 15th Oct 2008

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Human Resources Management (HRM)
excellent
Customer 452773, July 11th, 2023
Business and administrative studies
Thanks
Customer 452773, March 3rd, 2023
Business and administrative studies
excellent work
Customer 452773, March 9th, 2023
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
BUSINESS LAW
excellent job made a 93
Customer 452773, March 22nd, 2023
Business and administrative studies
excellent job!
Customer 452773, May 25th, 2023
FIN571
excellent
Customer 452773, March 15th, 2024
Nursing
thank you so much
Customer 452749, June 10th, 2021
Criminal Justice
This has been the greatest help while I am recovering from an illness. Thank your team so much.
Customer 452671, May 2nd, 2021
Business and administrative studies
excellent job! got an A, thank you
Customer 452773, May 24th, 2023
Managerial Accounting & Legal Aspects of Business ACC/543
excellent work
Customer 452773, February 7th, 2024
Business and administrative studies
Thank you for your hard work and effort. Made a 96 out of 125 points Lacked information from the rubic
Customer 452773, October 27th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp