Philippines

Lab CoJY Background Cooperatives have been flourishing in the Philippines as early as the time of our national hero Dr. Jose Rizal. Way back, cooperatives has been associated with the farmers who are the intended and original beneficiaries of the cooperative movement. But as time goes by, it is defined by the law as a vehicle for promoting self reliance and harnessing people power towards the attainment of economic development and social justice (Art. 2, R. A. 9520, Philippine Cooperative Code of the Philippines). Cooperatives is an institution that could be an instrument for socio-economic upliftment and sustainable development.

With all the corporations owned by financially capable persons, cooperatives give people with limited resources to come together and pool out their resources and put up a business that they can call their own- member-owned. Although the cooperative is designed for legal adults, even the young ones nowadays are caught by the principle of cooperativism. Laboratory cooperatives are established as an affiliate of an adult cooperative to cater the needs of the minors and serve as a training ground for young entrepreneurs.

Laboratory cooperative is a cooperative that is organized by minors and must be affiliated with a registered cooperative. It is a venue for students to develop the habit of thrift and savings, leadership competencies and business management. According to Sr. Leontina Castillo, OSA, founder of the cooperative program in ASOLC schools, in her guidebook Supervising Laboratory Cooperative Junior Youth, “Lab CoJY is one of the potent avenues in schools where the students learn and live values while at the same time hone their leadership and business skill.

Operating and managing the Lab COJY is a challenging and enriching task that require the living out of values like thrift, wise use of money, orderliness, prudence, sacrifice, love for coop and honesty. A deep sense of responsibility, as fidelity to duties and responsibilities, is developed. ”(2) Investing on people while they are still young is worthy in the long-run. According in an article by Gumban, NATCCO’s Aflatoun (Youth) Program Coordinator “investment requires the element of wait.

Waiting could take weeks, months, even year. Truly, investing in the young people takes a lot of wait. Take for example the simple savings program. The money saved is actually secondary, but the values of thrift and responsibility slowly honed through constant practice are something of great value. The fruits of this cannot be seen overnight, and maybe not even in the adult cooperators’ lifetime, but certainly would manifest as they go through their chosen careers”(Services for Children and Teenagers, Why invest on Young Members? ).

In the same article she made mention that exposing the young members to conferences, trainings and mentors, as well as the co-op environment would give them the chance to learn, to speak their minds, and share their dreams with their fellow youth cooperators in a wholesome and fun way. In some schools, DepEd puts up a co-curricular program that promotes entrepreneurship and cooperativism which aims to establish a shift from the employment creation culture by nurturing the entrepreneurial and cooperative environment, skills and competencies of the students.

Dear Wilfred Steven Uytengsu, Jr. , My name is Joselito T. Santos Jr. and I’m a senior at San Beda College, majoring in legal management. As a graduating student of the said college an important school paper requirement for one of my subject which is Strategic Management should be accomplished to graduate. I’m writing to express my interest in making a Strategic Management paper for your prestagious company which is the Alaska Milk Company Philippines. Documents such company documents, financial documents and marketing documents will be needed for the progress of my paper.

I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper. Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION… Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION… PRODUCT DEVELOPMENT

We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. CUSTOMER SERVICE Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility.

We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. PEOPLE

We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Company’s endeavors. PROFITABLE GROWTH

Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and Services Yes

We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No Concern for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.

Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes

We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Revised Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revised Mission Product and Services Yes We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.

Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes

We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.

Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.

Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services Yes

We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home.

Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.

Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.

Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.

Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Company’s endeavors. Chapter 1 Introduction

Alaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMC’s former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expanded to manufacture powdered filled milk and UHT milk products division up until AMC’s spin-off and incorporation as a separate and independent corporate entity in 1994.

It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial public offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public.

In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMC’s interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, consistently maintaining brand leadership in the liquid canned milk category and holding a strong and growing position in powdered milk.

It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMC’s existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health.

Since then, it has shown its caring in other ways: through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino’s health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the next 25 years. Board of Directors Our board of directors have successful careers in businese, academe and public service.

With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. ANTONIO H. OZAETA Chairman of the Board JUAN B. SANTOS Vice Chairmanof the Board WILFRED STEVEN UYTENGSU, JR. Director ROBERTO F. DE OCAMPO Independent Director GRAHAME S. TONKIN Independent Director JOSE R. FACUNDO Independent Director MICHAEL R. B. UYTENGSU Director ATTY. RAMON ESGUERRA Director DR. BERNARDO M. VILLEGAS Independent Director Our senior management team shares the same mission, vision and values — driven by a sense of accountability to be successful as individuals and as a company.

WILFRED STEVEN UYTENGSU, JR. President and Chief Executive Officer JOSELITO J. SARMIENTO, JR. Senior Vice President & Chief Financial Officer ARNOLD L. ABAD Vice-President, Accounting & Controller MA. BELEN M. FERNANDO Vice-President, Marketing SANTIAGO A. POLIDO Vice President, Corporate Affairs FRANCISCO T. IDIAN Vice President, Sales AARON D. FULTON Director, Operations THOMAS NILSSON Director, UHT Operations REYCELLE M. RODRIGUEZ Director Materials Management ALFREDO B. JAVIER Asst. Vice President, Internal Audit ANSELMA G. CABANTAN Asst. Vice President, Information Systems II Research and methologies

Research Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other government agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the relevant informations for the paper to progess To assess Alaska’s performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission.

Aside from getting and providing financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and Limitation

This paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high demand in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as white cheese product.

The paper will only concentrate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. It’s other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to produce caramel milk tea powder drink all over the Philippines. Alaska Milk Company will be the first food consumer company to sell milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company will increase due to high demand of its new product III. External Analysis

The speech given by Patricia Evangelista was mainly about nationalism. According to her, a borderless world does not preclude or rule out one’s idea of a home. It is about being proud and appreciating our own country and appreciating even ourselves. A “borderless world” refers to an open world which can bring influences upon people. It may bring about changes in their culture, beliefs, traditions and others. There are many reasons why people, especially Filipinos, migrate to other countries.

One of them is poverty. Most Filipinos think that if they go to other countries, they will have a happy and comfortable life. Many Filipinos are working abroad instead of working in the Philippines, their own country. There are a lot of Overseas Filipino Workers (OFWs) especially in the Middle East. There are also others serving as domestic helpers, caregivers, nurses, etc. The main cause for this is probably because the salary offered in other countries is higher compared to that in the Philippines.

In spite of these, there are also Filipinos who became successful in other countries that are still here in the Philippines. Some may have been famous in the field of science and sports. Others may have been popular singers and actors or actresses. I was just like the speaker when I was little. I usually imagine myself being white and blonde; similar to what I see when I watch the television. While I grow older, I slowly learned to appreciate and be contented of myself. I also learned to love and be used of the country’s traditions and beliefs. I am proud to be a Filipino, and I am a true Filipino at heart.

Western-Filipina Relationship Denver Jane C. Diacor Why do lots of Filipino women choose foreigners as better husbands? How do Westerners differ from Filipino men? These are some of the typical questions asked by individuals since Western-Filipina relationship is now observed. And a number of Filipinas preferred husbands from the West in three main reasons: it might be for money, the feeling of acceptance, or for love. Money can be the first reason. It is quite absurd to see a 61 year-old man with a 25 year-old Filipina girlfriend, that’s why many people say that the girl is only looking after the money she could get from that old man.

We cannot deny the fact that many wish to change their social status and get out from their life of being a poor, and marrying a foreigner is what they think the solution. However, in my own perspective, it is not really right to marry a person just because of money; others are just being practical. If money is seen as one of the reason in this relationship, the feeling of acceptance is another factor. Based on what I have read on some stories about this cross-cultural relationship, a Filipina said that she has a great feeling with her husband.

She added that Western men are not really particular on how you dress or how you look as long as you are staying true to yourself. They will make you feel you are pretty and that you are special to them, unlike Filipino men who are judging you from the way you dress to the way you act. They are straightforward on telling your mistakes unlike Filipino men who are having that sugar-coated statement just to make sure you are not hurt. Thus, Western men will allow you to grow by telling what’s wrong and letting you check your weaknesses and shortcomings. Finally, for love, Westerners are more romantic and expressive in showing their affection.

For me, traveling a distant place just to be with your love is quite very romantic. And two people living in an absolutely different world finding each other is true love. In short, the reason why some Filipina preferred foreigners as husband might be because of the money, because of the great feeling with the partner, or because of love. It is really great to find the right person you want to be with for the rest of your life. Either a Filipino or a Westerner, the first things we must consider in marriage or in a relationship is the love, acceptance, trust, loyalty, and understanding.

Rizal was a 9th-generation patrilineal descendant of Domingo Lam-co (Chinese: ??? pinyin: Ke Yinan), a Chinese immigrant entrepreneur who sailed to the Philippines from Jinjiang, Quanzhou in the mid-17th century. Lam-co married Inez de la Rosa, a Sangley native of Luzon. To free his descendants from the Sinophobic animosity of the Spanish authorities, Lam-co changed the surname to the Spanish “Mercado” (market) to indicate their Chinese merchant roots. In 1849, Governor-General Narciso Claveria ordered all native families in the Philippines to choose new surnames from a list of Spanish family names.

Jose’s father Francisco adopted the surname “Rizal” (originally Ricial, the green of young growth or green fields), which was suggested to him by a provincial governor, or as Jose had described him, “a friend of the family”. However, the name change caused confusion in the business affairs of Francisco, most of which were begun under the old name. After a few years, he settled on the name “Rizal Mercado” as a compromise, but usually just used the original surname “Mercado”.

Upon enrolling at the Ateneo Municipal de Manila, Jose dropped the last three names that make up his full name, at the advice of his brother, Paciano Rizal Mercado, and the Rizal Mercado family, thus rendering his name as “Jose Protasio Rizal”. Of this, Rizal writes: “My family never paid much attention to our second surname Rizal], but now I had to use it, thus giving me the appearance of an illegitimate child! This was to enable him to travel freely and disassociate him from his brother, who had gained notoriety with his earlier links with native priests who were sentenced to death as subversives.

From early childhood, Jose and Paciano were already advancing unheard-of political ideas of freedom and individual rights which infuriated the authorities. Despite the name change, Jose, as “Rizal” soon distinguishes himself in poetry writing contests, impressing his professors with his facility with Castilian and other foreign languages, and later, in writing essays that are critical of the Spanish historical accounts of the pre-colonial Philippine societies.

Indeed, by 1891, the year he finished his sunset, this second surname had become so well known that, as he writes to another friend, “All my family now carry the name Rizal instead of Mercado because the name Rizal means persecution! Good! I too want to join them and be worthy of this family name… ” Jose became the focal point by which the family became known, at least from the point of view of colonial authorities.

Annexation of the Philippines – Argument Against I reflect on our own Declaration of Independence that states “Governments are instituted among Men, deriving their just powers from the consent of the governed. ” We went to the Philippines to protect them from Spain and now here we are doing what we were keeping Spain from doing to these people. I ask you… do we have their consent to annex them? Do they believe it is in their best interest to be annexed to our great country? And what measures are we taking to fund a continued military presence to care for these people?

If the Filipinos are not in support of this annexation, they will most assuredly fight us that will result in unnecessary violence and bloodshed of both American soldiers and Filipinos, whether you think them civilized or uncivilized. This is hypocritical to what we ourselves claim in our ideals expressed in our Declaration of Independence… the right to self govern. With this move of annexation are we not acting on the grounds of Imperialism which goes against our belief as a Republic?

Are we conquerors, or are we liberators? I believe we should allow Aguinaldo, who we brought there from exile, to set up their own government and create a strong partnership that is agreeable for both the Philippines and the United States with mutual prosperity. Let us be the inspiration and model of their new venture and not force it upon them. This move will be viewed by eyes of other countries; it will impact their perception of our United States and the freedoms our nation values.

Somehow this sport is ignored and perhaps most Filipinos fail to recall it, and even the layers of Earns have been quite unnoticed. Take for example Tensile Palace. Despite all the accomplishments and contributions Palace has made for the school and the country through playing Earns, she unfortunately still does not seem to get the attention and appreciation she deserves. A passionate and graceful Earns varsity player born on April 4, 1 996, Hazels Gristliness R. Palace has given pride to the school and her country through her achievements in the sport.

Truly, junior BBS Psychology student Tensile Palace is not just your ordinary Eaten. During one interview, Tensile hares that she just heard about Earns from her uncle when she was in fifth grade. He taught her Earns basically for self defense, but that was also the time when Tensile became engrossed to earns. However, it wasn’t until college that she learned more about the sport and actually got to practice it. She started learning earns under Sir Richard Gallon in his PEE class.

Soon and luckily enough, she was invited to become part of the Atone College Earns Varsity team the semester after. Everything escalated from then on. Of all the mainstream sports, Palace chose to play a snubbed sport. And so e ask, M/why Earns? Why not volleyball or basketball or any other mainstream sport? ” Unexposed and out of sight, the MAC (Martial Arts Center) located near the college covered courts of ADAM is where Palace has regularly been practicing Earns for 2 years and 2 months now. Undeniably, she has grown in love with the sport.

To her, what got her interested in Earns is because of its history. She was also inspired by the stories of Sir Gallon on how Earns was used in the past. She says Earns could say a lot about our cultural background as Filipinos. “l guess I just really felt that I could help reserve that cultural heritage and that part of our identity as Filipinos through learning Earns and most probably passing it on to the younger generations in the future. So it’s not really about the sport and martial art being mainstream but the cultural heritage and sense of identity as Filipino,” says Tensile.

Earns indeed has a huge part on our individuality as Filipinos and it contributes immensely to our cultural growth. This ignored martial art, Earns, is what completes us as countrymen. And because we are armed with one of the many Filipino prides, it is our responsibility to uphold this art. Holding on strongly to that obligation is none other than Tensile. As proof, besides being part of the Atone College Earns Varsity team, she is also a part of KAMALA (Kali Earns Martial Arts Organization) and the Philippine Demonstration Team.

Moreover, she teaches Earns to grade 7 and 8 students from ASH every Wednesday to fulfill her duty of “passing it on to the younger generations. ” Since Tensile bountifully gives her time and efforts to preserve Earns, she needs to manage her time well. The building where she just had her consultation with one of her professors was hundreds of steps away from he MAC, so she bustled through the buildings and roads in campus as she was late for her training on one Monday afternoon. She beamed, though catching her breath, when she saw me waiting for her at Managing, then she apologized for being late.

Then and there, we started walking to their team’s training ground. As I watched her train until the late-night hour, I contemplated on how she brings about her time. Admittedly, Tensile said that she has difficulty with time management; with piled-up school tasks, training and family time, she tries her best to balance and sacrifice time for each. Neglected school responsibilities is a big no-no because academics is her first priority, and to help herself out, she decided not to be part of any school organizations this school year.

On the other hand, amidst all the busyness, keeping in touch with her family was never a failure for her. She says she is very open to them. When her parents call her on the phone daily, she often talks about what happened during her training. “My friends also get updated on what’s happening in my “Earns career”,” she laughs shyly. Although she is still a fresh competitor in the world of Earns, Tensile Palace has won numerous awards and only her university, family members and a couple friends recognized her success.

Listed below are some of the awards she received for merely the past few months. In spite being nervous and pressured, Palace did not make these an excuse not to excel in her first kickoff in the world stage. She was one of the hand-picked members of KAMALA to represent the Philippines in the 2014 World Martial Arts Festival in South Korea last August. This once in a lifetime experience has encouraged her to pursue Earns more, and she is definitely determined to make Earns now as a sport and as a martial art.