Effects of Advertising iiiPresentation
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This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising.
You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.
Choose a product or service from these examples:
Class of consumer product
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
Who determines ethical standards for advertising? (10 pts.)
In what ways has advertising affected American culture? (10 pts.)
What are the key persuasive techniques used in consumer advertising? Illustrate with 3 specific examples, explaining how each technique works. (20 pts.)
Discuss some of the critical issues that may arise from the following areas: (20 pts.)
Children and advertising
Advertising in schools
Health and advertising
Find one example of a commercial that strikes you as particularly creative and appealing and answer the questions below (30 its.):
What are the elements that are unusual?
What is the target group of the commercial?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.
Choose 8 slides to add the speaker notes (25 pts.).
Include Include 3-5 visuals in your presentation. Be sure to cite your visuals. (15 points)
List any references on the last slide.
Include an introduction and conclusion in your presentation. (10 points)
Format consistent with APA formatting guidelines. Check your work for grammatical errors. (20 points)
Delivery: You will be graded on your ability to present this presentation in front of the class. You need to be organized in your delivery. In order to receive 50 points for this criterion, you need to do the following:
– Present the information for 10 minutes in front of the class. You have to be present in class to receive the points.
– Make eye contact with your audience. Do not read from your slides.
– You cannot just “wing” the presentation. Be organized and be prepared in your delivery.
– Answer other learners’ questions.
– Make the presentation interesting for the audience.
Effects of Advertising Presentationignment Conten
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