Product and Service Classifications
Product and service classifications Products and services wide range, whether for personal use or business. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods.
Generally classified depending on domestic use (final) or conducting business (further processes) Organization, person, place and idea (IS) marketing POOP Organization marketing – Activities to sell the org Create, change, maintain the attitudes and behavior s of target consumers toward an organization Business firms sponsor advertising campaigns to improve image or market themselves to publics and stakeholders.
Helps to market for free in media and improve investment confidence and improve sales from getting publicity Person marketing – Used to build reputation of people – recognized/business people. Create, change, maintain attitudes towards specific people. Make use of well- known people to represent products to help them sell. Egg Big razors with Tended Miterwort aka “the Beast” Skillful marketing can turn person’s name into a powerhouse brand.
Egg Donald Trump and his self- titled products. Place marketing – Create, change, maintain attitudes toward specific places from local to international. Places are competing against each other for tourism business. Egg Tomorrow land in Belgium and Pizza in Spain both well- known party places of the world. Ideas marketing and social marketing can be general or specific The diffusion of notions which help market a product or service.
It is more than advertising, it encourages the broad range use of marketing tools = all marketing strategies Like advertising that Colgate toothpaste is number 1 Part of this marketing is social marketing – process of planning campaigns that influence individual’s behavior toward helping a society’s well- being using marketing tools – all marketing tools 1) Benefits they want 2) Reducing barriers they’re concerned about and BY offend BEEPER 3) The use of persuasion to motivate their participation in programmer activities.
Social marketing makes use of campaigns to promote awareness, such as health campaigns for cancer, environmental campaigns for environment protection and others that promote equality and rights. Classified depending on the kind of consumers who use them. The distinction between the two is the purpose for buying the product. If a lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.
CUSS – buying behavior, compare, cost, distribution, promotion frequency/method. Convenience P&S’s are Bought frequently, immediately with minimal effort and without much pre purchase landing, info gathering or brand comparing. Except popular brand names, well known Egg – sweets, cigarettes, fast food. Are usually low priced, placed in locations that make them easily available when needed. (been in maturity stage for long time) egg coca cola Mass promotion – Low customer involvement Unsought P;S’s Consumer don’t know about or not think of buying or negative interest toward. Most new products on market are unsought.
Egg life insurance or blood donations. Price varies, Distribution varies, Aggressive promoting by producer/reseller Shopping P;S’s are pass Less frequently purchased products and services, higher price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to few outlets, given info for comparison effort Egg Airline services, furniture. Advertising and personalized target selling by producer and reseller. Special itty As are Unique BRAND/characteristics ID = Loyalty. Certain groups willing to make special effort to get. Exclusive distribution and outlets to purchase, High price/low sensitivity cause of this don’t compare; invest only time needed to reach dealers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources Price and service are the major marketing factors. Branding and advertising are less important. Raw materials consist of farm products such as livestock or fruit and Natural products such as wood and iron ore.
Manufactured materials and parts consist of: Component materials like iron and cement and Component parts like motors and trees. Capital items PRODUCTIONS Aid in the buyer’s production or operations, including installations and accessory equipment Installations consists of major purchases like building (factories and offices) and fixed equipment like (generators, large computer systems) Accessory equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and aid in the production process.
Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial field because purchased with minimum effort or comparison Operating supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract Include Maintenance and repair services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.
