Product

Nobody sets out to be a one-hit wonder. But too much focus on a hot product can distract a company from building the culture, operations and strategy it needs for long-term success and sustainability. When you stop and think about it, nearly every sustainable company is about more than a product or two. For example, , […]

For three people In particular, Mod IV also typified the challenges of working amid new pressures and demands. As director of HAVE Controls, one of the Building Controls Division’s four product areas, Linda Whitman was the senior marketing person for the Mod IV product line and had primary profit and loss responsibility for Mod IV. […]

Lay’s, known as Walkers in the UK and Ireland, is the brand name for a number of crisps varieties as well as the name of the company that founded the chip brand in 1932. Over 90% of the population is familiar with the brand-name and with more than 50% of the market shares, we can […]

Abstract The following paper presents a proposal for the project of enhancing and re-designing a chef’s uniform as a product. It summarizes the project proposal providing clear highlights on the ethos of the new available designs, involved technologies and the garment geometry techniques with the purpose of preparing, developing and creating a new garment afterwards. […]

PRICING STRATEGY – CANNIBALISM AND NEW PRODUCT DEVELOPMENT – R. A. KERIN M. G. HARVEY J. T. ROTHE 1. My choice I have chosen to work on this topic for these reasons. For many years now, and mostly because of the economic crisis, a lot of« premium » and mid-range brands have to compete against […]

Introduction It is the desire of every marketer to see to it that the products one is dealing in or marketing are able to move as fast as possible; as this is the only way through which the marketer can make a quick profit (Kotler 2009). That aside, the need to have customers satisfied through […]