Q.No.2. (Marks 10) The Case: Surge Oil Manufacturing (Pvt) Ltd Company has various products,…

Q.No.2. (Marks 10)

The Case:

Surge Oil Manufacturing (Pvt) Ltd Company has various products, Coconut Oil, Extra Virgin Olive Oil, Ghee, Seed Oil, Grapeseed Oil, and Peanut Oil. Surge Oil Manufacturing Company wants to know which business unit currently is more profitable, which business unit will be assuring future, and which business unit will be not a part of Surge in the future.

The Coconut Oil market is growing but not at a high rate, the Seed Oil market is growing at a high rate, Extra Virgin Olive Oil and Grapeseed Oil market is growing but less than the Coconut Oil market growth rate, Ghee market is growing with the high rate and Peanut Oil market is growing with the low rate.

Products

SEED OIL

PEANUT OIL

Total Market Value

10,00,000

7,00,000

Surge (Brand)

3,50,000

1,20,000

Competitor 1

80,000

50,000

Competitor 2

1,00,000

1,25,000

Competitor 3

70,000

45,000

Competitor 4

3,40,000

1,10,000

Competitor 5

50,000

1,15,000

Competitor 6

10,000

1,35,000

Products

Coconut Oil

E.V.Olive Oil

Ghee

Grapeseed Oil

Total Market Value

5,00,00

13,00,000

9,00,000

15,50,000

Surge (Brand)

50,000

3,00,000

2,50,000

500,000

Competitor 1

45,000

1,00,000

1,00,000

1,00,000

Competitor 2

100,000

1,50,000

1,50,000

50,000

Competitor 3

55,000

1,50,000

1,00,000

1,50,000

Competitor 4

1,50,000

3,20,000

50,000

1,00,000

Competitor 5

50,000

1,80,000

50,000

5,50,000

Competitor 6

50,000

1,00,000

2,00,000

1,00,000

Requirements: Using the above Information

Apply the BCG Matrix and find out which business unit is generating excess cash, which business unit is profitable, which business unit is not generating excess cash, which business unit is not profitable, and which business unit is not generating cash.

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