Recommendations to Improve Channel Profitability in Business Questions
Can you help me understand this Business question?
This case is located in the course textbook on pages 429 – 431. After reading the case, answer the following questions:
- How “profitable” is each channel?
- What is the ROA of each channel?
- What recommendations do you have to improve channel profitability?
- Provide a strategy for making leadership aware of the recommendations you proposed in the previous question. Make sure you explain your reasoning.