Retail

Ltd was launched fourteen years ago, which is the UK and Rupee’s number one smoothie brand. They sell natural, healthy products in from its smoothies in little bottles and big cartons. The team has grown from 3 to 2000 people who work across Europe (with products available in 15 different countries. They turn over IEEE million each year. Nowadays, innocent is thinking of starting its new business in China.

This marketing plan tends to analyze how innocent get in to the Chinese market and come with some coping strategy. Business Mission Innocent, Ltd is considering entering Chinese market, firstly starting it business in Gudgeon province where is a one of booming market in China. Smoothie is the product that innocent firstly introduce into China. The business Mission is to obtain a successful market share for smoothie in Gudgeon. Target market The target market of Innocent can be mainly divided into 3 group below.

In age: It be focus on aged between aged between 16-40, which are the teenager and adult. According to previous experience, teenagers occupy 30% of the total market and adult take up 70% of our total market. Because the purchasing power of adults is stronger than the teenagers In gender: female customer is more than male. According the survey by CBS, female customers pay more attention to their own health. And a 100% Juice is an ideal way for them to keep healthy. In profession : white collar and student are our major customers. Those people who are busy and need more health.

SWOT analysts

SWOT analysis is a structured planning method for innocent to assess the strengths.

Weaknesses, Opportunities, which involve identifying the objective of the business venture and analyzing the internal and external factors that are favorable or unfavorable to achieve that goal Marketing mix

Product.

In order to enter Chinese product successfully, giving an impressed Chinese name is needed for innocent smoothie, which may produce a positive effect for Chinese customers to remember. Using a creative design that show a health concept is also a must.

Promotion (communication mix) innocent should make creative advertising to impress the customer. We can put in on some famous video website in China, such as Outdo, Yuk or collaborate with some fashionable magazine.

Sale promotion:

Consumer-oriented: Everything innocent makes will always be 100% natural, delicious and nutritional, this is the core that innocent to attract Gudgeon customer.

Trade-oriented:

Running business well and a outstanding brand image in Europe are the reasons to attract middleman.

Public relations:

invite a famous person be to be a spokesman. Read marketing mix Innocent

Regularly holding or participating some public activities to improve their brand mage. Using the accumulated experience in Europe to build up a good relationship with distributors or investors. Personal selling Innocent can arrange some experienced Salespeople to promote its product. In some particular space, for example, gym, business district in Gunshot. Regularly participate in some trade fair to promote its product.

Price. According to the incomes of Chinese customer and the value of our brand. We can set up the price between 15-35 ARM. We can also make a price for product in the rest of methods.

Tired pricing:

we can set a different for product, according to different sizes fruit or function, to name a few Some product product can reduce the price when the fruits in seasons. For example, in October, we can decrease the price of peaches smoothie. In some festival, innocent can provide customers a opportunities to buy one get one free.

Place (Distribution) Channel: Retailer: There are so many retailers that innocent can collaborate in Gudgeon, for example , Seven-Eleven, The Family, Mejia, those retailers have good public praise in selling international product.

Wholesale: establishing a good partnership with supermarkets like Wall-Mart, Tests is the very important, which would be very beneficial for innocent to run business well in Gudgeon. Because it can provide an opportunity for innocent to obtain a big order.

Direct selling:

Shopping on line is booming market in China nowadays. According to a official survey, they are more than 300 millions customers love shopping online, which not only in Gudgeon but also in the whole China. Therefore, selling smoothie on line is good for innocent into the whole Chinese market

Revlon’s electronic store is going to use competitive strategy in order to get large profits in the market. The cosmetics which the e-business is going to offer is very high-quality and is priced competitively, therefore, customers will be choosing instead of choosing competitors’ products. There is no sense for the company to favor cooperative strategy in its e-business. The demand for cosmetics products is very high at present and as long as Revlon’s electronic shop is well-developed and easy to access, it will obtain large profits.

The project is going to create large amount of value for the customers because it will provide them with convenience (easy access to their favorite products online), lower costs of shopping (they do not have to drive to the mall), customization (they will be able to customize their experience online with the help of various tools), interactive communication (customers will be able to communicate with beauty-experts through online tools), and control (customers will be in control of their time and their spending).

Creation and maintenance of successful relationship with customers is a very important task for the electronic store which is being launched. CRM tools can protect the e-business from that. The analysis of Revlon’s customers is crucial for the identification of the targeted segments of the market. The company is well-positioned at the market at this point. The targeted segments of the market to which the Revlon sells about 60% of its products are women of age 18-45. The company’s product lines are the most valuable for this group because such women take care of themselves and want to look even better than they look now.

They want to purchase products for all of the parts of the body and value quality the most. In order to attract this group of customers, the website needs to ensure there is maximum convenience in online purchasing and that a full range of products is available for online purchasing. Emphasize on quality also needs to be made, as well as emphasize on the benefits of the products for the appearance of consumers. It could be useful to include some messages from famous people about the quality of products. Women in this target group are particularly interested in stars’ reaction to the products.

Another segment of the market which needs to be targeted by the electronic store are women older than 45 (25% of customers). They can also purchase some products of Revlon, such as hairspray, anti-wrinkle cream, all kinds of products for body care and makeup. At the same time, they are not purchasing as much decoration cosmetics as the previous group. These women prefer reliability and quality in products. In order to build an efficient communication with this group through the website, it is necessary to ensure maximum convenience of purchase process for them.

Such women might not be fully acquainted with all of the facilities in Internet and they will purchase online only if it is easy and understandable. This group of customers particularly requires personalization of the website and realization that they are the most respectable customers. It is also necessary to target the segment of the market which consists of girls younger than 18 (15% of the customers). They mostly purchase products which deal with acne medication, all kinds of powder, bright lipstick and other things.

This group of customers is driven by new products the most. They are also very concerned with the price level of products and can switch to other brands if their prices get lower. The communication strategy with this group of customers needs to be built on different principles. It is necessary to ensure that teenage girls consider it very fashionable to use Revlon’s products and this can be achieved through the use of some teen star- such a s Lindsay Lohan or Britney Spears for advertisement in the website.

Emphasize also needs to be made at the brightness of colors in the collection and their connection with the most fashionable trends. It would be very helpful to divide the website into several parts and offer links to them in order to address all of the mentioned groups. The suggested division is: ‘Revlon for teens”, “Glamour” (Revlon products for young women) and “Charm” (Revlon products for older women). Even though the names of the links do not exactly tell the characteristics of the production, it can be easily discovered by consumers.

The communication with different groups of customers would be arranged with consideration of their interests and needs. The problem of retaining valued customers is very important. The website needs to make sure the customers obtain the highest level of services. First, it has to be ensured that all of the items are delivered to the consumers on time. Second, the customers who order large numbers of products need to get discounts in the future. Third, customers will be able to obtain bonuses with every purchase and then have a chance to exchange them for the production of the company in the future.

Plan from the beginning was to build a world-class Motorcycle that could compete with the custom built American race bikes, whilst still being affordable to the masses. With a dream of building a niche motorcycle brand, barras founder Brad Smith set out to find manufacturing partners that could build the ultimate motorcycle with him. As an eighteen year old kid with nothing to offer but a vision, he and an Interpreter visited over 50 motorcycle manufacturing plants; one by one getting laughed out of their offices.

Finally he found manufacturing partners that believed in his vision, believed in the brand. We now have what we believe is the best motorcycle range of Its type In the world. We are the only motorcycle brand on the planet with a lifetime warranty, and we are the only production bike to win back to back world championships for our genre of the sport. Characteristics Barras Motorcycles are the only Australian motorcycle company and the only dirt bike on the planet to offer a life time warranty and customized dirt bikes.

With the option of over 1000 color and sticker kit combinations there’s no wonder barras are the category leader. 1 OFF The barras PRO chic Is the Ultimate Kids bike! Designed in Australia and Backed by Lifetime Warranty the barras Pro chic is Loaded with safety features and top level specs including disk brakes, category leading suspension, restrict-able throttle and electric start. 2. Barras Pro chic – Youth Edition The kids chic barras features all world class components as the adults chic but features a cut down seat to suit kids.

The barras chic is a perfect match for someone learning to ride, with a 4 speed semi centrifugal gear box this bike is packed with fun! 3. Barras Street Supervise chic The Street Supervise is an exciting addition to the Australian designed barras range. With a mission to take everything barras represents and bring it to your daily commute. The street legal barras AS chic is a superlative street legal motorcycle suited for the daily commuter or weekend riding with a power to weight ratio make every ride awesome. 4.

Barras Pro Factory chic The barras Factory “RACE” Bike. Our “barras factory chic” is the Ultimate Power house, race bread SUPERVISE machine. Featuring the Japanese Daytona Anima chic engine, French Frame, European Exhaust and Canadian Suspension the power to weight ratio will blow your mind! If you want to go fast and roost way mates this is the eke for you. Marketing mix The largest motto fashion retailer in US is the slogan of Barras. The market mix strategies used at Barras to become a successful company in business of dirt bike, pit bike and mini bike.

Pricing, Promotion, Products, Channels of distribution and Customer Serviced are the key ingredients at Barras. Pit bike, Dirt Bike, Mini Bike and their parts and accessories are available to shop online and in store. Barras offers their own brand name bike or other major brands including: Operate, Rental, Daytona, Elk and Castro. Barras refers their bike as the best dirt bike of its type in he world. It is assembled by Brass’s mechanics base in Australia. There are 4 superstores branches around Australia.

The law of demands is often referred as Consumer wants to buy more of a product at a low price and less of a product at a high price. This inversion of demand and price shows that the higher price of products the less willing to buy. However, there are amount of people who purchase a higher price product because they believe a product is better in quality. At Barras, they offer the products to attach customers at different level. The main customer of Barras is a young-adult who has a passion in this sport.