Saudi Electronic University Coca Cola Company Strategic Management Paper
Question Description
Instructions for the three assignments – PLEASE READ THEM CAREFULLY
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed usingTimes New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Project:
Strategic Management of the company ‘X’
Structure of the project
This project aims to study the strategic management of your selected company ‘X’. It includes three main parts:
- Part 1: Assignment 1= Environmental scanning & strategy formulation.
- Part 2:Assignment 2= Strategy implementation.
- Part 3:Assignment 3= Evaluation and control.
- It is a company from your choice;
- From real national or international market;
- It is publicly traded company;
- Produces and commercializes more than one product;
- Sufficient information about the strategies of the company, its functions, structures and product lines are available;
- This company should have at least one partnership with other company (es) (alliances, joint venture, arrangement…).
Description of the company ‘X’
Note.
If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask more clarification from your instructor.
Assignment 2: Part 2 of the project
Strategy implementation
Learning outcomes:
- Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)
- Gain insights into the strategy-making processes of different types of organizations (Lo 1.7)
- Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions (5 Marks)
Consider the same company ‘X’ that you have already used in assignment 1 and answer the following questions
- Describe the roles of directional,marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)
- Classify the products of your selected company based on the BCG matrix. (fill out the table in the answer sheet)(1 mark)
- Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)
- Describe the structure of your selected company. (1 mark)
Assignment Answers:
- Describe the roles of directional,marketing, operations and human resource strategies in the overall well-being of your selected company. (2 marks)
- Classify the products of your selected company based on the BCG matrix. (fill out the following table)(1 mark)
- Describe at least one partnership that your selected corporation has with other company (es). Is it successful? Justify. (1mark)
- Describe the structure of your selected company. (1 mark)
Answer:
………………
Answer:
Table 1. BCG matrix of the company ‘X’
|
Stars |
Question Marks |
|
1. |
1. |
|
Cash Cow |
Dogs |
|
1. |
1. |
Relative market share
Answer:
………………
Answer:
………………
