Seattle University Market Segmentation Processes in Marketing Discussion
I’m trying to study for my Marketing course and I need some help to understand this question.
Consider 3 different segmentation bases that could be used to define viable segmentation strategies for your organization. Evaluate each of the segmentation approaches, then describe how YOU would define and describe your organization’s actual target segment.
Describe your organization’s positioning strategy. How does it compare and contrast with its 3 biggest competitors?