I need help with a Marketing question. All explanations and answers will be used to help me learn.
Each week a student team will present a different Social Media Platform. The goal will be to familiarize the class with the platform. The presentations will be approximately ten minutes. The teams will cover:
my part: Benefits and Challenges of the specific platform
1. Create basic social media accounts to represent personal and travel brands
2. Utilize selected popular apps, tools and platforms for planned communications to support marketing and branding initiatives
3. Propose digital marketing strategies that are consistent with organizational objectives
4. Evaluate digital marketing applications for fit within the overall marketing mix
5. Assess the digital marketing tactics of companies
6. Build a personal brand portfolio that illustrates how digital marketing tools can be used in business, particularly in hospitality environments
Deepen your knowledge and experience with using digital marketing media and tactics on how to build your personal brand and deliver relevant and consistent content. Utilize your strategic and creative skills to share information. Create something that can be a part of your digital portfolio.
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