Singapore

Presently, the youths in Singapore are transforming themselves to adapt to the ever changing surroundings of this new era as a result of the influence of media. The media plays a huge role in the lives of youth which in this case, are the magazines and televisions. This in particular, can have an effect both mentally and physically.

Thus, I feel that magazines and television programmes aimed at Singaporean youths do have a positive effect to a large extent. Media provided youths many opportunities which served as a boon to todays’ youth.Nowadays, youths are able to gain exposure from around the world through the means of television and magazines. Singaporean youths are able to gain information and news updates not just based on Singapore, but around the globe. Moreover, this has led to a global sharing of knowledge thereby helping them to enhance their minds through widespread general knowledge. Thus I strongly feel that magazines and television programmes aimed at Singaporean youths do have a positive effect to a large extent. Another advantage that the present generation of youth has gained from media influence is the contribution it has made to enhance one’s vocabulary.

By reading and watching good educational books and programmes respectively, youths can help to enhance their grammar and vocabulary skills and thus it would automatically lead to a better grade for their English subject. It would be a great tool for parents to sit with their young ones and watch educational programmes while teaching them the basic ABCs. Moreover, this would help to develop their relationship between the parent and the child. Hence, magazines and television programmes aimed at Singaporean youths do have a positive effect to a large extent. Magazines and television programmes can motivate youths to succeed in life.For example, students who aced their international examinations such as the GCE O-level and A-level examinations are always featured in the newspapers. It also states how they managed to ace their examinations and this would encourage other students to do as well as them.

It does not only cater to academics. This factor caters to all aspects of life, sports, relationships and etcetera. Thus in this context, magazines and television programmes do have a positive effect on Singaporean youths. However, with the number of American teenage programmes on the rise, Singaporean youths are getting hooked to watching these programmes.These programmes often showcase many sexual contents and undesirable taboo words are used. Many youths tend to be naive and are bound to mix the reel and the real world and get highly influenced by these. Unintentionally, they would depict what they see on screen and copy it in reality.

Hence, it might ruin their reputation and also cause them serious troubles which might concern their family. As a result, magazines and television programmes aimed at Singaporean youths do have a negative effect to a small extent.Magazines and television are the best tools to find out the latest information on famous celebrities. The negative things the celebrities do are often talked about. Thus, at times youths tend to follow their celebrity role-models blindly. Some say, mostly the people who were born during the generation whereby The Beatles were a legend, the media is to be blames for the increasing number of girls with eating disorders. This critic can be supported by celebrities such as Keira Knightley and even Princes Diana who suffered from eating disorders.

Hence, magazines and television programmes aimed at Singaporean youths do have a negative effect to a small extent. In conclusion, the media has both positive and negative effects. However the positive effects outweigh the negative effects. It is a good educational and motivational tool for youths to use to go the distance. But, like any other tool, it has to be used appropriately so as to enhance the positive effects over the negative. Over the years, media has proved itself to being an advantage as without it, life will definitely be a struggle for all of us.

My task was to make country research with problem statement and in -depth analysis.

I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions, Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand, Indonesia and Brunei and maritime borders exist with Singapore, Vietnam and the Philippines. Peninsular Malaysia is connected to Singapore via causeway and a bridge. The capital is Kuala Lumpura while Putrajaya is the seat of the federal government.

The population is over 28 million. Malaysia is the 43rd populated country and the 66 th largest country by the total land area in the world and land area of around 329,847 square kilometers. The biggest cities are: Kuala Lumpur about 1,448600 inhabitants Johor Bahru about 722200 inhabitants Ipoh about 561700 inhabitants The Malaysian constitution guarantees freedom of religion, Islam is the largest and official religion. Approximately 60,4% of the population practiced Islam, 19,2% Buddhism, 9,1% Christianity, 6,3% Hinduism and 2,9% practice Confucianism, Taoism and other traditional Chinese’s religions.Malaysia is one of the most ethnically and religiously diverse nations in the world, there are all worlds’ major religions. Malay – the largest ethnic group in the Malaysia. Chinese- the first Chinese arrived in Malaysia in the 15 th century.

Indian – the Indian community in Malaysia is the smallest of the three main ethnic groups, accounting for about 10% of the country’s population. First Indians came to Malaya for barter trade especially in the former Straits Settlements of Singapore Malacca and Penang. . Differences races and religions were Malay, Indians, and Chinese’s and many other ethnic groups live together in peace and harmony.Multiculturalism has not only made Malaysia a tasty food paradise, it has also made Malaysia home to hundreds of colorful festivals. No wonder Malaysians like to celebrating and socializing. Malaysia has been one of the best kept tourism secrets in the world.

Malaysia also offers a wide range of cuisine designed to appeal to all tastes, most importantly, at relatively affordable prices. Malaysia tourism obtained the fast development because of the result of it own higher in quality in natural and culture travel resources on top of governments forcefully hold up.Malaysia has become second biggest source of dealings in foreign money and third largest economy sector. But with the excellent scene, we should have a more clear understanding to the tourisms weaknesses and the issues in the Malaysia travel industry to keep on upward it more productively. Summary In this report I mention the vulnerably indicates that in a specific moment and region, because some of specific incidents, influence, the tourism industry appears the casual characteristic a produces a sequences of long time negative effect form this.The tourisms vulnerability usually hides under the travel business long term prosperousness, once meets some certain uncontrolled factors, then the negative effects is get ready to start off, and continuously accumulates and continually reacts. As of the require portion, tourism is based on the satisfaction of the request from people’s daily lives then produces the top level of request for vacations.

So the traveling demand is one kind of non-primary need, once people receive the threat the physiology, the non-primary need, must pass though unavoidably for the primary need.Since the provide portion, tourism is an inclusive industry that the traveling activities need many different industry departments management, if any link short will affect the overall situations. This had decided the tourism is a fairly weak industry in which the six big essential factors: food, hotel, transport, trip shopping and entertainment, make it extremely extends to other profession domains and of course any of the outside has accident will affect the entire traveling industry. Malaysia Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories.It is separated by the South China Sea into two regions, Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand, Indonesia and Brunei and maritime borders exist with Singapore, Vietnam and the Philippines.

Peninsular Malaysia is connected to Singapore via causeway and a bridge. The capital is Kuala Lumpura while Putrajaya is the seat of the federal government. The population is over 28 million. Malaysia is the 43rd populated country and the 66 th largest country by the total land area in the world and land area of around 329,847 square kilometers.The biggest cities are: Kuala Lumpur about 1,448600 inhabitants Johor Bahru about 722200 inhabitants Ipoh about 561700 inhabitants The Malaysian constitution guarantees freedom of religion, Islam is the largest and official religion. Approximately 60,4% of the population practiced Islam, 19,2% Buddhism, 9,1% Christianity, 6,3% Hinduism and 2,9% practice Confucianism, Taoism and other traditional Chinese’s religions. Malaysia is one of the most ethnically and religiously diverse nations in the world, there are all worlds’ major religions.

Malay – the largest ethnic group in the Malaysia.Chinese- the first Chinese arrived in Malaysia in the 15 th century. Indian – the Indian community in Malaysia is the smallest of the three main ethnic groups, accounting for about 10% of the country’s population. First Indians came to Malaya for barter trade especially in the former Straits Settlements of Singapore Malacca and Penang. Best time to visit Malaysia In the Malaysia season in all year. Best time to visit Malaysia is from May to September. Rain months are from October-November and from April-May on the west coast and from November-January on the east coast and in Sabah and Sarawak; beach lovers avoid this time.

It is also not recommended to visit Malaysia since water sports too, don’t work in this season. Concerning the festivities and mega sale carnival, Malaysia obverses travel peak season during November-January. Temperature average is from 21-32o Celcius. Treats in Malaysia Vandalism and terrorism of churches will affect tourism industry. The government is worried that the latest inflammable attacks on churches might have implications on the tourism industry of the country and might threaten the growth of the sector and that she is saddened by the current spiritual anxiety, which will affect both the economy and the industry.The church attacks are sending the wrong message to foreign tourists when Malaysia was always advertised as a harmonious country regardless of its food paradise and multicultural society. Politics problems: safety and security Political instability has influence the tourism industry in Malaysia since many of tourists are fearful.

If the bad things or new continue to happen Malaysia would not be a grant destination for tourists to vacations. One more case Hindu protested in Klang. They are trying to fight for the right of Hindu. It consist of 5000 Barisan National Youth members in anti-Israel demonstration and it was an illegal demonstration.Thought this entire political problem occurs in Malaysia make the tourists fell not secure to bring their family come to vacation Malaysia. Environmental threats: Beauty and clean Malaysia is a country with beautiful beach heaven originates the seashore of Teregganu and Sabah. The tourists are likely to come across these islands to take pleasure in the crystal clear water and experience to the beauty of marine life in the sea.

Malaysia certain incomes is generated from eco-tourism, government have authorities can enhanced those value coral reefs and marine Flora and Fauna.Nonetheless, careless organization and community unawareness had brought further damage to the sea than good. The following are pollutions that infect the environment, which has given an awful impression to the tourists. Rubbish Although several efforts have been made to decrease the quantity of rubbish, there is still no ways to prevent the public from littering the beach. A lot of rubbish at the washed by seawater will affected be alive of marine Flora and Fauna. Imagine that a lot plastic bag and bottle flow on the surface of sea can cause many marine Flora and Fauna lack of carbon dioxide and dead.Additional, imagine that tourists coming to the beaches in Malaysia and found a lot of rubbish littering around the impression in their mind that the beach paradise will be destroy.

Rivers Malaysia is Newly Industrializing country therefore many industries were build. Since, many industries were build, there are also many rivers have become polluted due to many toxic poured out into rivers. Such as the paper making industry, it needs lot of chemical when produce their productions. There are many radical original groups that still survive in Malaysia and the citizens depend on the rivers to stay alive.They depend the rivers for water supply, for food, bath and for their crops. Well, river have become their main important natural resources for their live without rivers their continuous their life generations to generations. The rivers have become a tourist attraction and this has promoted the construction of hotels and resorts around the area.

As a result, many of the forests surrounding the river areas have been cropped down. The surrounding soils have not roots to hold on to and soon erode when the rains come.The soil runs into the rivers and soon the rivers become murky and shut out all the sunlight from reaching the aquatic life in the rivers and streams. This causes them to die. Solutions to threats of Malaysia tourism Social problem and politician problem: Safety and security With the purpose to solve the political instability in Malaysia, a few steps are taken to avoid tourism decline in Malaysia. In this, governments enforce the Anti hopping law. This law establish with it objective: no one can party hopping, where there is no person in the party, who resign from one party is because to join another party.

For example: this happening to be show in Peark. Anti terrorism legislation has being implemented in Malaysia in order to overcome the problem due to terrorism which is call the Internal Security Act (ISA) The ISA also with it objective for restriction on the autonomy of assembly, and freedom of movement for the tourists. Encourage to live in harmonies by government, like recently Malaysia Prime Minister Najib come out “Satu Malaysia” policy. This policy with objective: encourage people live in peace, tolerance between each races, respect each other races religion and cultural and help each other when face problem.With all this, tourism in Malaysia will be increase because Malaysia gives a good example and impression to foreigner that many differences live in one country also can be peaceful. Environmental problem: Beautiful and clean Rubbish To prevent people littering rubbish around the beach, government need to enforce some law to punish the people who simply throw rubbish at the public place in order to reduce the amount of rubbish. Such like beaches, super market, playground, etc.

Establish a campaign like gather several groups of people to clean up the rubbish along the beach.Private or government sector and school can do this campaign. This campaign will let the children to learn how to protect the beauty environment. Encourage to use more recycle paper, less to use plastic bag or bottle. For example: like recently many Sates in Malaysia implement “Recycle Day” that encourage they citizens use recycle bag rather than use plastic bag. To beauty the clean environment will attract more tourists come to visit country and thus help to booming Malaysia economy. Rivers Solutions of rivers pollution can be done by government.

Government can encourage smart agriculture practice use the right sizing applications of fertilizer and using techniques like biodynamic farming, non- till planning, settling ponds, and riparian buffer zones can help keep polluted excess from entering rivers. Enforce law to every industry using and improve sewage treatment, to avoid harmful toxic entering the rivers. For us, support organic food means that there were no pesticides or other harmful contaminants used in the growing of the food, thus the industry and farm will least to pour out that harmful chemical into the rivers.The preservation of natural wetlands provides a relatively simple water pollution solution. Wetlands serve as natures filter and create a natural safeguarding zone between the water and the land.Literature www. themalaysianinsider.

com www. grinningpanet. com Scippeps. com/water-pollution-solutions-for governments-and-us Library. thinkguest. org www. malaysiantoday.

com/vandalism-ofchuchces-will-affect-tourism-industry. html www. wikipedia. org/malaysia

I agree that education has succeeded in fostering a positive sense of national identity. To both the citizens of Singapore and international bodies, a strong national Identity of Singapore would be the multiracial society we have and still being able to live harmoniously with one another. From the sass, various schemes were Introduced in bid to bring together students from the different language streams.

One such scheme was the integrated schools, whereby schools from deference language streams were brought together on one compound and ran by one administration. The first Integrated government school was Buick Panging Government High School, which managed to bring together the English and Chinese streams under one roof. Also, measures were taken to place the different language streams on equal footing, for example, by Introducing common examinations.

Before the scheme was Introduced, there was no universal education for children of all races and background, resulting In lesser children attending schools then. However, with the scheme introduced, children of all races and backgrounds can grow and learn together in harmony, without any form of biasness. The national pledge recited in school daily by both teachers and students is also another way of fostering the same national identity.

It is stated in the pledge that ‘we, the citizens of Singapore, pledge ourselves as one united people, regardless of race, language or religion’. This is said at the beginning of the pledge, emphasizing its importance. The pledge would have been explained by teachers when students first entered primary school and with the constant recitation of the pledge, it is inevitable for the pledge to be deeply engraved in our minds, and the pledge, in our hearts, reciting it every morning, inanely pledging to abide by it.

In Singapore, moral and national education is taught to students throughout the whole of their primary school and secondary school lives. According to the revised Moral and National Education Curriculum Guide published in June 2012, one of the aims stated for the subject is to develop a recognition of identity. On 13 October 2010, Chief Executive Donald Tsars stated in the “Policy Address 2010-2011 ” that moral and national education would replace the current moral and civic education in order to ‘strengthen national education’.

This shows how national identity is a big part of education and that the government Is constantly trying to further improve the lessons, In order to Include more national education related topics, to Inculcate a positive national identity In the students from a young age. National Identity By Toxin identity of Singapore would be the multiracial society we have and still being able to introduced in bid to bring together students from the different language streams. One such scheme was the integrated schools, whereby schools from difference administration.

The first integrated government school was Buick Panging streams on equal footing, for example, by introducing common examinations. Before the scheme was introduced, there was no universal education for children of all races and background, resulting in lesser children attending schools then. However, shows how national identity is a big part of education and that the government is constantly trying to further improve the lessons, in order to include more national education related topics, to inculcate a positive national identity in the students from

The physical resources of Singapore Airlines determine its capability to actualize expansion to South America. Over the years, Singapore Airlines has built its physical resources, specifically its aircraft fleet and its e-ticketing system, through procurements and innovative design. According to the Annual Report 2007-2008 of Singapore Airlines (2008), the airline has a 98 aircrafts comprising its passenger fleet with 6 years and 5 months as the average years of operation. A significant number of its aircrafts that service passengers are newly- purchased in the last five years.

Of its total passenger fleet, 72 belong to the Boeing 777 family. This makes SIA the largest operator of Boeing 777 in the world. SIA is also operating 3 Airbus A380, the advanced innovation in aircrafts, to make the airline the only company the first to use these aircraft. The company has also ordered 16 more Airbus A380 for delivery by 2010 and 2011. SIA also made agreements for the possible order of 5 more of these innovative planes in the future. Nine of the ordered Airbus A380 utilizes the Rolls Royce Trent 900, the most efficient, environment friendly, and powerful engine to date.

In addition, SIA also maintains a freighter fleet of 31, out of which 14 are Boeing 747-400 that have been in operation for an average of 7 years and 4 months. Moreover, the physical resources of SIA also include the 8 Airbus A320 and 6 Airbus A319 of Silk Air, the wholly owned subsidiary of SIA and the regional arm of the company. The addition fleet of 14 Airbus planes has been in operation for an average of 5 years and 6 months. SIA also developed interline e-ticketing is a distribution channel with 97 percent of ticket sales between 2007 and 2008 procured electronically.

SIA offers this service through 120 interline ticketing partners located in different parts of the globe. The number of partners comprises the largest e-ticketing network in the aviation industry. (Singapore Airlines, 2008) SIA’s existing fleet and expected additions by 2010 and 2011 support the expansion into South America. The airline has always adjusted its physical resources based on expected demand and its current and expected addition to its physical resources should suffice in servicing the new market. The establishment of e-ticketing distribution partners in South America would also entry into the region.

“Today’s workforce has become more global, virtual and diverse than it has ever been, this makes acquiring the right talent an increasingly complex and challenging activity. Winning the war for talent requires more than just winning the recruiting battle” (Harriot et al. 2008). It involves a complicated and difficult undertaking – developing internal systems that attract and retain the right talent and organise the talent in ways that lead to continuous innovation and change. While the business landscape has changed dramatically, recruiting and retaining the right people is just as important as before.

But the stakes are higher now that the margin between success and failure is razor thin, claims Lynch (2008). Johnson (2002) states that in today’s climate, human resources (HR) is expected to deliver business results on a much tighter budget, and according to Larkan (2007) this causes lower headcounts which means that each new hire is that much more crucial to the firm’s success, and the departure of a star performer can impact financial results that investors are watching more closely than ever.

In this environment, HR leaders need to develop business processes that allow their teams to be more efficient and productive. At the same time, they will need to build strong business cases for any proposals to spend money on initiatives related to recruiting, training and retention efforts. According to the Manpower 21 (1999), which is a strategic blueprint to develop Singapore’s people and manpower, its vision for Singapore, is to become a ‘Talent Capital’.

Concurrently, Singapore’s Senior Minister Mentor Lee Kuan Yew wrote, “What was the most important single factor for Singapore’s rapid development since 1959? Without hesitation, my answer is the quality of the people. For not only are our people hardworking, quick to learn and practical, Singapore also had an extra thick layer of high calibre and trained talent” (Lee 1989). In the next few decades, people, with their capacity to acquire, apply and create and capitalise knowledge will be key to Singapore.

A society that values talents and encourages talent development will have an edge over others. In order for Singapore to remain competitive, she needs the fullest development and participation of her indigenous talents. In addition, the supplementing and leavening effect that foreigners provide with their skills and new ideas is needed. While Singapore has a good stock of talent, her pool is not sufficient in enabling to grow the economy and to compete globally. Thus Singapore needs to augment its own talent pool.

Furthermore, international talents infuse our society with new knowledge and capabilities; and they help enlarge the economic pie by allowing more economic activities. The attraction of international talents is thus not only a measure to supplement skills shortage, it is in fact a strategic move to maximise economic growth. While traditionally, Singapore competes for capital to drive the economy, the new era of knowledge economy will require the country to compete for talents to maintain and create jobs.

On 14 August 2008, McMillan (2008) reported that “Singapore’s government and big businesses blame a limited talent pool for their dependence on a political elite and a growing number of foreign chief executives. ” Singapore’s shortage of talents has been ascribed to a number of factors, such as the surge in retirement amongst the baby boomers with insufficient replacements coming on stream from succeeding generations, as well as brain drain from the more developed countries. Insufficient homespun expertise has proved recruiting to be a daunting task.

Very often, companies have to resort to importing talents to fill key positions. Being pitched against other countries with more to offer, Singapore’s effort to attract talents to Singapore or retain local talents is an uphill one. Singapore needs to enhance its talent attraction measures to actively seek out and draw talents. Issues faced in Singapore’s financial industry The process of identifying and hiring the right talent is particularly difficult in Singapore’s competitive financial services sector.

This is compounded by the country’s small population which limits the talent pool. Attracting and retaining top talent is a priority across all industries, but financial services organisations, in particular, are feeling the pinch. Competition from non-bank entities shows no sign of slowing. Indeed, in this tighter financial services environment, companies need to be able to grow by changing, rather than adding, positions. It’s clear that managers must invest wisely in training, and financial professionals need to leverage learning opportunities.

The lack of talented staff is still the biggest challenge for banks seeking to expand their wealth management business in Asia, said the head of private banking at HSBC (Lynch 2008). As stiff competition for experienced wealth managers drives up pay and rich clients become more discerning, HSBC is turning more towards grooming its own private bankers from within, said Mr Chris Meares, chief executive officer of HSBC Private Bank (Lynch 2008). Financial institutions can do their part to provide such continual training opportunities for their employees.

In Singapore, international banks such as ABN Amro and UBS have set up regional training centres here to serve the training needs for their Asia Pacific companies. Last year, the Monetary Authority of Singapore (MAS) conducted a survey among the almost 700 licensed financial institutions in Singapore on their manpower needs (Figure 2). The bulk of financial sector professionals continue to be employed in traditional areas such as commercial banking, general insurance, corporate finance, general treasury and trading activities (Monetary Authority of Singapore 2008). The manpower needs of the financial industry cannot be met overnight.

One way to bridge the skills gap and to increase the manpower resources available in Singapore is to recruit more international talents into her shores. “Currently, international talent form approximately 15 per cent of the total executives in Singapore’s financial sector” (Monetary Authority of Singapore 2008). As more foreign players increase their presence in Singapore, she can expect a greater proliferation of such financial talent into her shores. This will lead to greater cross-fertilization of ideas and increased innovation amongst industry players. This will provide the cutting edge for the nation’s competitiveness.

Tiger airways introduced its services is in a growing market. This is a unique opportunity for the airline. A stagnant market becomes difficult to introduce new services because there are already other companies that are likely to bring in competition. Singapore Airlines introduced its services in the market in a unique way. With the growing importance of quick travel, the airline can satisfy this by providing unscheduled flights in the local towns and the neighboring countries in order to help the target market identify with its services.

This will introduce the services in the market in a unique way. The airline also hosts other events like sports or engage in corporate social responsibility activities like girl child education to help the target market identify with its services more. The airline can use a wide range of marketing strategies which will lead to the overall growth of its services in the market. The Singapore advertising market has been growing at a rapid rate which means there will be an array of opportunities for the growth of the market.

There are many advertising strategies for the company in the Singapore market.

Threats

There are threats of entry of other airlines in the market. In this case, there are threats of entry of new airlines in the market which will increase the level of competition in the market. There are other airlines that are likely to introduce the same products in the market once there is the success of the initial product.

There is a threat of change in the current external environment which is likely to alter the nature of the market. For example change in the taxing regime, government laws regulating the industry, and other factors which are likely to impact negatively on the industry. Marketing and communication Strategic analysis The Singapore airline has strengths, weaknesses, opportunities as well as threats in its operations. Its services can be compared with others through analyzing the SWOT of the company’s internal analyses.

Singapore airlines the most preferred airline in Singapore has other big airlines in the same state offering the same type of services in the country, therefore, causing a grate threat to the company’s businesses.

Strengths

Bringing the experience of SA’s services in the market, Although Singaporean is a very big technological and tourism market in the world, the SA’s services have already penetrated in the minds of the middle and low-class passengers in the country there getting a great preference compared to other ordinary airlines.

This means that the services have already brought the first experience in the market. Therefore the company will use its competitive advantage in the market to create a new experience for customers by introducing new techniques in the same market. (Directory: World Airlines, 2007, p. 89. )  The target market is an important determinant of the overall rate of growth of service in the market.

The reception or the ideal image that the service creates among the individuals in the target market will determine whether it will eventually record a higher growth or not. The service is targeting the middle and high class population. Research has proved that the middle and high class are the major users of the services all over the Singaporean state. The target market is, therefore, a key factor in introducing the services and ensuring that it succeeds in the market. Customer loyalty TA has been the leader in the Singaporean airline market.

For the last two decades or so, the company has consolidated its market to ensure that it has loyal customer who have been kept coming back for its portfolio of low cost and effective services. With more than 10% of the market, SA has cemented its operation in the market. This is the advantage that its products will take on as it makes its entry into the market. Compared to its competitor in the airline services, the service will have an advantage of already established customer base of SA which is likely to bring in more new and improved services. (Flight International, 2007, p. 23–29)