Sins of the Marketplace
The sin of Dalton Is the sin of selling you more than you really want to buy. The electronic stores are the worst sinners of the marketplace. They induce you into buying add-ions, such as expansive power-bars or cables, and extended warranty. Most of the times you don’t need them or could have bought less expensive items that have the same quality.
- The sin of addition: Is a commonly used tactic called: “packing the deal” and It’s where the profit is made.
- The sin of omission: The sin of omission could be committed when you sign an Insurance policy. A vendor, who has reason to know or suspect adverse prior medical history for you, does not tell you the details that will disqualify you from getting compensation. To close the deal and make money, companies only look at your ability to pay. This tactic Is called: “Post Claim underwriting”. They will Walt until you file a claim before spending money to confirm that the fine prints have disqualified you.
- The sin of creation: The sin of creation is committed when a company creates a need that induces you to buy a product you would never have thought you would need. The best example to Illustrate this Is the need for antibacterial soap. Impasses have made us believe that regular soap does not kill germs as well as antibacterial soap. Well, tests done in laboratories have proven that this belief is wrong and even that it can harm us because It can weaken our natural defenses.
- The sin of salvation: When a company says that, if you buy its product, you will be cured of whatever condition you might suffer from, you are witnessing the sin of salvation. So beware, they will try to get at you through persuasive testimonial, sketchy scientists and paranoid peddlers who will pretend that doctors don’t prescribe this product cause they are afraid of losing their lucrative business.
As a conclusion, use your common sense, do a lot of research and read the fine prints before signing any contract. Doing this, you’ll avoid failing for one of the marketplace’s sins.
