Social Media Influences on Marketing

Social media affects marketing in various ways. Due to the limitation of the assignment, only two of these ways will be exploited in the essay. The two ways are how social media affects marketing through communication and also how it affects marketing through advertising. Social media has revolutionized both communication and advertising, two main components of marketing. Coursaris, Wietske, and Balogh explain that the revolution has made the concepts that much easier to understand and manipulate (15).

The first concept that links social media and marketing is communication. Rutkin explains that social media has made it easier for marketers to not only communicate, but to communicate the right message, and pass the intended message (22). Xia and Pedraza-Jiménez explain that social media has made two-way communication easier and faster, thus, enhanced marketing options (207). The scholars explain that the ease of feedback, and reply to feedback that social media encourages allows for marketers to get the trends needed to increase their sales.

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Social Media Influences on Marketing
Post Your Own Question And Get A Custom Answer
Hire Writer

Secondly, social media has also encouraged target audience specification and communication. Romero asserts that people in social media form and join groups that they feel they identify with (64). For instance, some groups talk about cars; in such groups, a car company or a mechanic can market his or her goods without paying for it. It is not only cheap, but it targets the specific client that the company or person is after. On the same note, social media has also made marketing communication easier for smaller, and startup, companies as it creates a huge platform that the said companies can tap into. Muiña et al. explain that in this manner, companies can expand into new markets (28).

The second mention concept that links social media and marketing is adverting. Romero argues that social media has affected adverting and in so doing, affected marketing in various ways (67). One such way is by making advertising cheap. Traditional advertising like billboards, television, and radio have been described as being very expensive. Social media cuts across by making advertising-free, and for those marketers that desire more comprehensive advertising, they are charged a relatively small fee compared to the traditional platforms. Also, advertising has been made easier as it is wholesome. Due to the characteristics of the internet, marketers can place long adverts, as many times as they want without paying much money.

Gregor and Gotwald explain that social media has also made advertising easier as it reaches bigger masses than the traditional media (41). The fact that the internet and social media platforms can be accessed through many devices, including mobile phones, has made advertising a constant thing in online marketing today. The target-specific advertising also makes it easy to advertise the right product to the right people using the right mechanisms and trends.

In conclusion, there are numerous ways in which social media has affected marketing. Two of the most common aspects that have been linked and affected and, in turn, affected online marketing are communication and advertising. Social media has affected communication by making it easier to communicate with the right target audience, in turn, making marketing easier and more precise. On the same note, social media has also had an impact on marketing through advertising. Whereas traditional platforms are very expensive, social media is not only significantly affordable but can at times be completely free.

Works Cited

Coursaris, Constantinos K., Wietske van Osch, and Balogh Brigitte A. “Informing Brand Messaging Strategies Via Social Media Analytics.” Online Information Review 40.1 (2016): 6-24. Print.

Gregor, Bogdan, and Gotwald Beata. “Potential of Social Media and Mobile Marketing in Marketing Communication Management in Health Care Institutions.” Contemporary Management Quarterly / Wspólczesne Zarzadzanie 12.3 (2013): 38-49. Print.

Muiña, Fernando E. García, Eva Pelechano Barahona, and José E. Navas López. “Knowledge Complexity and Sustained Competitive Advantages.” Cuadernos De Economía Y Dirección De La Empresa (CEDE) 37 (2008): 7-32. Print.

Romero, Nuria. “Social Reading and the Creation of Customer Loyalty Clubs or Communities to Improve Communication with our Users and Reduce Costs in Marketing and Advertising.” Bottom Line: Managing Library Finances 25.2 (2012): 63-67. Print.

Rutkin, Aviva. “The Social Network Where It Literally Pays to Post.” New Scientist 227.3039 (2015): 22. Print.

Xia, He, and Pedraza-Jiménez Rafael. “Chinese Social Media Strategies: Communication Key Features from a Business Perspective.” El Profesional De La Información 24.2 (2015): 200-209. Print.

Calculate the price of your paper
Pages (550 words)
Approximate price: -

Why Hire a Professional Essay Writer from MyHomeworkGeeks

Quality Urgent Essays

Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.

Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.

Affordable Urgent Assignment Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At, we guarantee you cheap and urgent essay help without compromising the quality.

24/7 Available Urgent Essay Writing Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Essays Online

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.


Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Have a homework question? Get help from verified tutors now!