Table of Contents Introduction The effectiveness of social media marketing towards generation Y Conclusion References Introduction How does the use of social media such as Facebook effectively help in the development and awareness of a commercial ad towards generation Y? Modern businesses intensively integrate social media in their operations, particularly in marketing because of its uncountable benefits. Many brands have grown from a domestic level and are currently the world’s leading brands because of social media marketing (Olson, 2012). Generation Y, also called the echo boomers grew up with technology. They also depend on it in everything they do in their lives. This generation is armed with mobile technological devices such as laptops, BlackBerry’s, and mobile phones among other devices. Currently, the use of social media marketing is the most effective marketing strategy. It helps organizations to develop and create awareness of their commercial ads towards generation Y. The effectiveness of social media marketing towards generation Y Many organizations reach, create awareness, inform, and persuade generation Y to buy products or service through the social marketing strategy. Generation Y is fond of visiting the social networking sites such as Facebook, YouTube, and Blogs among others (Botha & Reyneke, 2013). Firms easily connect or engage with generation Y efficiently through the social media. Firms create awareness and inform the Y generation about products or services offered through the interactive media platforms. They in return share the information with their friends through the social sites, and hence increase awareness of the product or service. Social media marketing increases the opinions of the Y generation through the sharing of content. Social media ads increase awareness by covering a wide area, and hence influence the branding of products and services. This in turn, leads to higher sales, profits, and revenues. As Gastwirth (2007) stated, businesses which targeted the echo boomers enhance their branding and allow satisfied customers to testify and praise them through integrating social media marketing (Gastwirth, 2007). The author emphasizes on interactive promotions through social media marketing. Social media marketing is also efficient in the development and creation of awareness on a commercial ad targeted at generation Y. The members of generation Y love fun, and hence tally with what the social media offers (Lippe, 2001). This generation enjoys sharing photos, ideas, videos, likes, and dislikes among other things offered by the social media (Media Preferences of Generation X and Y, 2006). Businesses understand the need of interacting with customers. The use of the social media provides them with a chance to interact with consumers, and hence produce goods and deliver services that meet their specifications. One of the primary goals of using social media is to research about what consumers think of a certain business. This helps them to adjust and comply with their needs. Generation Y takes the largest portion demographically. According to researches, this generation takes the highest percentage compared to the baby boomers and generation X. It also takes the highest percentage in terms of internet consumption (Horn, 2011). Therefore, marketers targeting this generation effectively reach them through social media marketing. This helps them to increase their sales, profits, and revenues. They also get to satisfy them fully, and hence enhance branding. Conclusion Social media marketing is the most efficient strategy in developing and creating awareness of a commercial ad towards generation Y. It promotes interaction between marketers and consumers, and hence leads to increased sales and profits. The interactive media also enable marketers to know what customers want. They produce goods and deliver services that meet the needs of customers (generation Y). This enhances the attraction of new customers, retention of the existing customers, and branding. References Botha, E., & Reyneke, M. (2013). To share or not to share: the role of content and emotion in viral marketing. Journal of Public Affairs (14723891), 13(2), 160-171. Gastwirth, D. (2007). Reaching the connected generation. New England Journal of Higher Education, 22(2), 26-27. Horn, L. (2011). Online marketing strategies for reaching today’s teens. Young Adult Library Services, 9(2), 24-27. Lippe, D. (2001). It’s all in creative delivery. Advertising Age, 72(26), S-8-S-9. Media preferences of generation X and Y. (2006). Journal of Sport Management, 20(4), 573. Olson, E. (2012, December 26). To Reach younger buyers, Vintners think outside the bottle. New York Times. 1(1), p. 3.