Southwest Airlines

1.       The management of the Southwest Airlines has to make decision in its strategy of pricing and service provision after the sudden decision of “Shuttle by United” to leave the Oakland-Ontario market. 2.       First of all the company needs to understand the background of the decision “Shuttle by United” made. a.       Southwest Airlines could decide […]

Case 3, Southwest Airlines             Mission can be thought of as a task to be pursued, or as a set of objectives.  Vision is an image of the future, or a set of goals.  The mission of Southwest Airlines is to provide better value in over-priced and under-served markets.  Southwest’s vision is to increase service […]

Introduction Southwest Airlines has been a strong growth company over the last 4 decades. Using its low-cost, no-frill, customer friendly, point-to-point operational strategy, Southwest has been able to sustain considerable growth over the years and reported straight profits since its incumbent. Southwest Airlines now has a market capitalization of $9.1 billion and is positioned as […]