Sproxil Product’s Marketing in Social Media

The media strategy proposed in the marketing plan for the Sproxil product is social media.

Social media strategies

Search Engine Optimisation (SEO)

Search engine optimisation for the Sproxil’s website can be achieved by installing plugins that possess extra features like page navigation, thumbnail, and customised page numbers. Specifically, this proposed system in Google will consist of a multi-tab page that will serve different areas and services to customers. When implementing the SEO in Google, it is necessary to revise the algorithms constantly for the search result for the Sproxil website to remain at the top. This can be achieved through revising the content to ensure that all the information on the website pertains directly to the needs of potential clients (Farris, Bendle, Pfeifer, & Rebstein, 2010).

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Sproxil Product’s Marketing in Social Media
Post Your Own Question And Get A Custom Answer
Hire Writer

Twitter/Facebook fan page promotion

Social media, especially Twitter and Facebook, have gained popularity among potential customers of the Sproxil product who use these sites as interaction modules to share technology culture and exchange ideas. The Twitter and Facebook pages are ideal tools for branding and community following building for the Sproxil product. These pages will help the company to reach its customers by skipping or bypassing the traditional gatekeepers, such as written magazine publishers, and placing them online so that customers can get them directly.

Objectives of the Marketing Plan

Attract

The main objective of this digital marketing plan is to attract the customers’ market through the Sproxil’s website and fan pages to increase the customer traffic for the anti-counterfeit product (Sproxil Company, 2015). The objective aims at packaging the company as a favourite of customers who want to ensure that the products they sell to customers are original. The use of social media to attract this market segment is achievable since the target market frequents social media as a site for interaction and purchase of different products.

Customer retention and loyalty building

Properly modified website and fan pages will reassure the customers on the reliability of the mobile technology service offered by Sproxil. Through massive recruitment of online fans in the Twitter and Facebook pages, the company will not only benefit from increased traffic of online compliments but also record high rates of customer loyalty as reactions from other clients influence most customers. Customer retention strategy is meant to position the company as a market leader in terms of customer satisfaction tracking and response (Farris et al. 2010).

Measurement of the Success of the Objective

Use Twitter page insights

It is necessary to determine the online behaviour of the target market before selecting the best channel for internet marketing to minimise the issue of changed consumer preference. Essentially, the success of brand and product management depends on proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience. Thus, the Sproxil Company will be in a position to track the engagement ratios on its twitter fan page and classify different contents according to the level of engagement recorded before and after implementing the marketing plan (Sproxil Company, 2015).

Use Google analytics

The Sproxil Company may use the online traffic results to draw a growth calendar for the social media marketing strategies after every six months to fast track the initial objectives against the realities of market swings. Besides, the company may be in a position to locate the regions with the highest and the lowest traffic to improve its social media marketing strategy. Also, the company may be in a position to accurately determine the average duration of access to these sites to track the success of its social media marketing channels before and after implementing the marketing plan (Farris et al. 2010).

Financing

Sources of Financing

The main sources of finance available for the business are loan capital in the form of bank overdraft or bank loan, engaging external investors and convincing business angels to be part of the establishment.

Bank loan/Overdraft

Under the option of the bank loan, the business will be in a position to receive funds for expansion over a specified period. Depending on the loan option, the business will be in a position to negotiate for a flexible and friendly repayment schedule (Farris et al. 2010).

Share Capital from Outside Investors

Another source of financing available for the business is the use of funds from outside investors, such as contributions from interested investors who will be given shares in the company according to their contribution. The fund contributors will be allocated shares in line with the total capital that the company requires for the expansion of the business (Farris et al. 2010).

Conclusion

The Sproxil Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan. Despite its wide market, there is a need to counter competition and ensure business sustainability. Currently, the market dynamics discussed above should be skewed to optimise the company’s product performance. The strategies to ensure business sustainability will be presented in the proposed marketing communication plan.

References

Farris, P., Bendle, N., Pfeifer, P., & Rebstein, D. (2010). Marketing metrics: The definitive guide to measuring marketing performance. Alabama, Al: FT Press.

Sproxil Company. (2015). Solutions. Web.

MyhomeworkGeeks
Calculate the price of your paper
Pages (550 words)
Approximate price: -

Why Hire a Professional Essay Writer from MyHomeworkGeeks

Quality Urgent Essays

Domyhomeworkk online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.

Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.

Affordable Urgent Assignment Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At domyhomeworkk.com, we guarantee you cheap and urgent essay help without compromising the quality.

24/7 Available Urgent Essay Writing Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Essays Online

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.

Essays

Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Have a homework question? Get help from verified tutors now!