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Birds of a feather flock together. This is the philosophy behind Claritas’ PRIZM lifestyle segmentation system. Operating under the presumption that people with similar lifestyles tend to live near each other, Claritas has classified neighborhoods into 1 of 66 categories based on census data, consumer surveys, and other public and private sources of demographic and consumer information. Companies use this geodemographic information to understand and target customers better, to develop the content for advertisements, to decide the specific media in which to place ads, to help decide where to put new stores, and to decide what kind of merchandise should go in those stores. Claritas offers a limited version of the PRIZM segmentation online.
Visit the website and respond to the questions located below the screenshot of the PRIZM website.
Answer these questions:
Please answer the 3 questions listed in the instructions below in a total of 300 to 350 words and APA format.
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