St Edwards University Claritas Prizm Segmentation Tool & Market Processes Questions

I’m stuck on a Marketing question and need an explanation.

Birds of a feather flock together. This is the philosophy behind Claritas’ PRIZM lifestyle segmentation system. Operating under the presumption that people with similar lifestyles tend to live near each other, Claritas has classified neighborhoods into 1 of 66 categories based on census data, consumer surveys, and other public and private sources of demographic and consumer information. Companies use this geodemographic information to understand and target customers better, to develop the content for advertisements, to decide the specific media in which to place ads, to help decide where to put new stores, and to decide what kind of merchandise should go in those stores. Claritas offers a limited version of the PRIZM segmentation online.

Visit the website and respond to the questions located below the screenshot of the PRIZM website.

  1. Enter the 95361 as the zip code of where you live from the ZIP Code Lookup Link found by clicking on the “ENTER ZIP CODE” icon. Read about the descriptions for the different customer segments in your area that is highlighted in red.prizm page with the tab for Zip Code Lookup circled in red
  2. You should see a report similar to this image.
    prizm screenshot of the most popular market segments

Answer these questions:

  1. Do you think it accurately describes your area?
  2. What are some products that might be successfully targeted to one of the most popular market segments in your area?
  3. How might businesses selling automobiles be able to use the Claritas PRIZM segmentation tool?

Please answer the 3 questions listed in the instructions below in a total of 300 to 350 words and APA format.

superadmin (28431)
New York University

Hire an Expert to Help you

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!

Are You Looking For Assignment Help? We Can Certainly Assist You