Stakeholders

Stakeholders Carrefour Group Employees as stakeholders: Carrefour is planning to become distinction from others in terms of human resources management and social responsibility in all the countries where it operates. Attracting, training, supporting and retaining loyalty while remaining open to people from a diverse range of backgrounds. The group do its best to ensure that all employees fulfill their potential and perform to the best of their abilities. Carrefour recruits 90% of its employees in its store catchment areas.

Carrefour recruitment policy is based on equal opportunity, and the Group gives those from all backgrounds a chance to succeed, with or without qualifications. When people start working with Carrefour, they are choosing a responsible company that incorporates its sustainability policy into all of its business lines. Therefore, Carrefour is accepting its employees to perform at their best, be creative, respect the company code of ethics, serve customers in the best way and respect the regulations and policies.

Moreover, Carrefour aims to boost workplace well-being by constantly communicating with employees and their representatives in compliance with Group values, this policy makes a major contribution to increasing motivation and collective and individual performance. Carrefour group also gives its employees the chance to express their opinions regarding their jobs and their life within the company. The results are then handed out to employees and their representatives, allowing for the identification of areas for improvement and the implementation of action plans. Carrefour ensures that employees benefit from appropriate social protection.

When employees face any problems in terms of coverage, Carrefour provides for additional welfare, health and retirement coverage, either to cover what’s missing in local systems or complement them. Carrefour helps its employees to arrange schedules, enabling them to better balance their professional and personal lives. Carrefour is committed to provide part time jobs for young Omanis, in order to mate the needs of its customers, perform its business activities and gives its employees the chance to finish their own daily needs. The group is committed also to ensure the safety of its employees and customers at all. As one its mployees stated the group adopted French and Oman safety standards. Furthermore, is to reduce workplace accidents through prevention training and awareness campaigns. The Group ensures that its teams understand health and safety regulations, offers training, enforces procedures and performs regular on-site audits. On the other hand, employees also expect from Carrefour to perform and respect their efforts and works. Employees want the group to pay them the best compensation, which refers to all forms of pay and rewards received by employees for the performance in their jobs including all forms of cash, benefits, services, and perks.

Also, employees want from Carrefour training and development programs to improve their skills and abilities, gain more working experiences and give them promotions. Moreover, employees in Carrefour expect from the group their jobs and to appreciate their inputs for the group and how they contributes to the group business activities. Employees how are working as cashier want from the management break time after working in rush hours. Also, employees expect from Carrefour to define clear goals and objectives for them to make their jobs easier, so they can finish what is require from them within a time.

Some employees want freedom and responsibilities over their work, which actually make them more productive. Employees also want from Carrefour guidance and feedback to acknowledge them their performances. Customers as stakeholders: Without customers a business would not exist. One of the major objectives of Carrefour is to win and maintain customers by developing and providing products and services which offer value in terms of price that customers pay. Carrefour is not only interested in its customers money only, Carrefour wants that people have wonderful time spent by shopping in Carrefour.

Moreover, Carrefour offers and meets almost all customers’ needs by offering different types of products. Carrefour provides assortment of products in order to save customers time and effort in searching. The group ensures safety and environmental place for families while there are in Carrefour. Carrefour is committed to provide its customers with quality and low price products. Carrefour built and maintains relationships with long-term customers to maintain profit and image in the market. On the other hand, customers expect from Carrefour to provide the best products services.

Employees in customers prospective should be knowledgeable and available staff, while a customer is making the buying decisions, they want knowledgeable assistance and available when they want it. Some customers value on accurate information and want to be served by employees who know the product. Also, customers expect from Carrefour employees to give them more information about different products in the same categories. Customers not only want sales people to knowledgeable and available, they want them to be friendly and courteous with them. Customers expect from Carrefour employees to value them not the sales they make.

Customers want convenience and easier shopping by well organizing the merchandise, attractive displayed and easy to find. Customers want a fast finish and they want to complete buying process and be on their way as quickly as possible. Suppliers as stakeholders: Suppliers are the most important partners for Carrefour in doing their business activities every day. Carrefour has different in its chain of production. Carrefour has a number of core values that are central to everything it does with its suppliers. Carrefour expects from its suppliers to supply products and supplies in time and organized it in the right places.

Moreover, Carrefour expect from suppliers to keep supplying it on timely and orderly bases. Carrefour expect from its suppliers never be late in supplying necessary goods in time. Also, Carrefour operates a network between its suppliers, in order to share data and information to make supply chain management very easy. Integrity, decency and fairness during the contract period, and after contract award. Carrefour expect from suppliers continuous improvement, sharing benefits, market improvements and innovations. Furthermore, receptive to requests for information and responsive to general enquiries.

High quality, value for money products or services backed by efficient manufacturing and distribution systems. Demonstrably sound financial standing and strong business performance. On the other hand, suppliers want from Carrefour to pay its payment to them in time. They also expect from Carrefour repeat orders and respect them and their proficiently in doing their jobs. They also expect from Carrefour to share financial information. Some of suppliers want from Carrefour to allow them to show and represent their own brand in Carrefour. Moreover, they want from Carrefour to give the freedom in providing whatever they want in Carrefour shops.

Government and local community as stakeholders: Since Carrefour is a foreign group Omani government expects from it to develops the well fare of the society. Also, to respect the roles and regulations of Oman. to ensure that corporations take into account the interests of a wide range of constituencies, as well as of the communities within which they operate Moreover, the government wants from Carrefour to pay its taxes in time. The government state over the fate of a company and its investors. The government determines who benefits from corporate actions. Also, the government asks the group to operate in environmental condition.

Helps to assure that Carrefour operate for the benefit of society as a whole. Society provides a licence to operate in return for benefits to the community as a whole and a respect for ethical values, people and the environment but can. AL-Fair Employees as stakeholders: Employees who provide the human resources that power the engines of marketing and productivity. Without human resources the business is unlikely to function even if there are shareholders and potential customers waiting to buy from AL-fair. Al-fair value its employees and it believes they one of the most important resources.

AL-Fair Management policies are focusing in employees how much they are needed by the company, recognizing, rewarding and investing in them. Welfare of their employees is very important to the company as company employees stated. Company wants its employees to be pride in being a part of that AL-Fair. Al-Fair management believes engagement valuable to make employees feels their work makes something that really matters to company. Company helps its employees to have an open and clear view about how they would do in their jobs. Building people is a line responsibility of the management has to accept that expending energy is part of their job.

Customers as stakeholders: Customers provide revenue in return for the benefits that ownership of the product or service brings. AL-Fair offers products and varieties of them to meet all people needs. In AL-Fair customers finds more fresh foods. In AL-Fair company try to earn customers trust by understanding them. Customers buy therefore they expect recommendations to be received from employees. Customers want from AL-Fair employees to know as much as possible about the products and services they provide. Prices varies from low to high prices to meet all customers requirement.

Customers expect relationship between them and employees. Suppliers as stakeholders: AL-Fair wants from suppliers to present their products and goods in Al-Fair. Timely product and service delivery. AL-Fair wants from its supplier to be Receptive to requests for information and responsive to general enquiries. High quality, value for money products or services backed by efficient manufacturing and distribution systems. Demonstrably sound financial standing and strong business performance. AL-Fair expect from its suppliers to be enable and remain efficient in dealing with the company.

Moreover, is expected from suppliers to be quick and effective saving in serving business time. Government and local community as stakeholders: AL-Fair realizes that success of its business in directly tied to the sustainability of the community in which they operate and business sustainability, managers are seizing this value. The company has found mutual value in its business and social awareness has been a major source of increasing its loyalty. Therefore, building strong two-way stakeholder relationships is important component to long-term business sustainability.

Stakeholders – a group of people or organization that has interest or concern in an organization.

For most of the businesses it is vital to have stakeholder groups because it may affect business efficiency, may increase sales, or even it may help for the business to reach its aims and objectives more effectively. Although, there are loads of stakeholders in a business, but not all of them have an equal voice. For example, customers of the business are entitled to fair trading practices but they are not entitled to the same consideration as the company employees. Stakeholders can affect or be affected by the organization’s actions, objectives and policies.

The key stakeholders in business include the following:

Customers – Individuals who receives or consumes products (goods or services) and have the ability to choose between different products.

They want a business to produce high-quality products which would have better value. Also, customers would like to see improvements in brands, productions, and services produced by the business. Employees – Individuals, who work part-time or full-time under a contract of employment, whether oral or written, express or implied, and have recognized rights and duties. The company provides them with a livelihood; employees are seeking for security of employment, promotion opportunities in work and good rates of rewards.

Suppliers – Individuals who supply goods or services for the business.

They want steady and prompt payment form the businesses, also they want to be valued by the company they serve. Owners – Individuals who possess the exclusive right to hold, use, and benefit-from the business. They are the most important individuals in the business. Usually, the owners would be shareholders who invested loads of money and their own time in business and because of this they would love to see their share of profit increase and the value of business rising. Trade unions – An organization whose membership consists of workers and union leaders, united to protect and promote their common interests.

They are seeking to secure higher wages and better working conditions for their members. Employer associations – Organisation of employers generally from the same industry working together for the interests of all member companies on tasks like trade union negotiation, sharing information and advice, and approaching other companies. They are representing the interests of employers in specific industries. Local and national communities – Group of individuals who live in a particular area or district. The actions of business can have massive effects on the communities.

The community leaders, therefore, try to represent the important interest groups. Governments – a group of people that rule a community or unit. It sets and administers public policy and exercises executive, political and sovereign power through customs, institutions, and laws within a country. They want businesses to succeed, to create more jobs and to pay taxes. Governments want to see thriving businesses that take a full responsibility at looking after the welfare of society.

Tesco stakeholders

Like the most successful companies, Tesco has its own stakeholder group.

This includes the following:

• Customers
• Colleagues / Employees
• Suppliers
• Investors
• Non-governmental organizations

Stakeholders influence on Tesco

Stakeholders have a large influence on businesses including Tesco. Particularly on this organization stakeholders have a very large impact, because all of them can affect the business efficiency, profits, growth and working environment. Tesco is trying to pay as much attention at each stakeholder as it can, because company wants to reach its aims and objectives and most important to expand and gain higher profits.

Customers – Customer Question

Time meetings are invaluable. Colleagues hear customers’ views on everything, starting from how they are serving them in stores to Tesco role in the community.

Tesco is trying to figure out what customers like and don’t, to improve their brands and production, customer service and all other service that business produce. This is because company wants to gain more loyal customers who would make repeat orders and the effect of this would lead to higher profits which are essential to Tesco. Employees – Colleagues give them their feedback through the Viewpoint colleague survey, Colleague Question Time sessions and Colleague Forum process.

Tesco is trying to make better working conditions for its employees, rise wages and etc., because this might affect business efficiency. If employees will be proud of working for the company and satisfied with working conditions they might treat customers more effectively and this also would lead to more satisfied employees and customers.

Suppliers – Tesco core value is “treat people how they would like to be treated”, and it’s something they apply firmly to their supplier relationships. Tesco is trying to have close relationships with its suppliers because they want all their production to be distributed at stock when it is needed. Also, Tesco want to make steady and prompt payments for suppliers and to be valued by the company which supplies production. Investors – Tesco Investor Relations team regularly meets analysts from the financial institutions which invest in Tesco or represent shareholders of the business.

Tesco is trying to gain as high profits as they can because company investors or shareholders might thing about investing more money in to the business because of its success and development. Tesco wants to make its investors satisfied because it may affect the business future. Non-governmental organizations – Tesco regularly meet with non-governmental organizations to understand and respond to issues of concern. Tesco is trying to know what people are expecting for the company, what they think about new plans, expansion, wages, areas where stores are located and etc. Tesco is doing this because it might affect business.

Oxfam stakeholders

Oxfam is a charitable trust but it also Tesco has its own stakeholder group.

• This includes the following: Customers
• Trustees and donors
• Trade unions
• Partnerships (includes the following)
• Local project partners
• Campaigning allies
• Corporate partners
• Institutions and governments
• Suppliers

Stakeholders influence on Oxfam

Stakeholders have a large influence on businesses including Oxfam. Particularly on this organization stakeholders have a very large impact, because all of them can affect the business efficiency, profits, working environment and reaching the aims and objectives of the business. Oxfam is trying to pay as much attention at each stakeholder as it can, because the company wants to reach its aims and objectives.

Customers – Customer Question Time meetings are invaluable. Colleagues hear customers’ views on everything, starting from how they are serving them in Oxfam and their role in the community.

Oxfam is trying to figure out what customers like and don’t, to improve their production they are selling, customer service and all other service that business produce. This is because the company wants to gain more customers who would buy products and the effect of this would lead to higher profits that would be donated to fight poverty.

Trustees and donors– Trustees and donors give them their feedback through the Viewpoint trustees’ and donors survey, Trustees and donors Question Time sessions and Trustees and donors Forum process. Oxfam is trying to make better working conditions for its employees because this might affect business efficiency.

If employees will be proud of working for the company and satisfied with working conditions they might treat customers more effectively and this also would lead to more satisfied employees and customers. This means that Oxfam will gain higher profits who would help to fight poverty.

Non-governmental organizations/ Trade Unions – Oxfam regularly meet with non-governmental organizations like Trade Unions to understand and respond to issues of concern. Oxfam is trying to know what people are expecting for the company, what they think about future plans, events and etc. Oxfam is doing this because it might help for business to reach its aims and objections, gain higher profits that would help to fight poverty.

Partnerships – Oxfam regularly meet with their partnerships like Local project partners, Campaigning allies, Corporate partners, Institutions and governments, and Suppliers to understand and respond to issues of concern, to create new projects who would stop poverty. They meet to create new advertisements who would reach bigger audiences as possible.

Also Oxfam meets with partnerships to create as cheap as possible operational cost, so that they could donate more money for people in need. Local project partners – Oxfam works with more than 1,000 partner organizations on their projects worldwide. They are the local NGOs, producer groups, co-operatives and small businesses who understand issues that keep local communities trapped in poverty.

Throughout, Oxfam aims to build local skills and experience those communities can be in control of their own lives. Campaigning allies – Oxfam is working with them to get their campaign issues in front of the largest possible audience; they work with a whole range of campaign partners. These include environmental and humanitarian NGOs, unions, faith groups and celebrities.

For example, the Robin Hood Tax alliance includes charities such as Barnado’s and Friends of the Earth, plus all the major trade unions and faith organizations such as the Salvation Army. Corporate partners – Whether it’s a small business supporting a specific project, or a larger company looking to give something back, Oxfam work with a range of businesses in the UK and worldwide.

There are a variety of ways companies help Oxfam: through staff fundraising (for example, payroll giving); commercial partnerships (when the company donates a percentage of their income); by arranging for staff to donate their unwanted items; or by donating ‘gifts in kind’ (for example, flights for aid workers to get to a disaster zone). Institutions and governments – Oxfam also work closely with, and receive funding from, institutions and governments, including the UK’s Department for International Development (DfID), the European Union and the United Nations.

In 2010/11, more than 40 institutional donors contributed an all-time high of £173.5 million to Oxfam projects worldwide. And, in a year of large-scale disasters including flooding in Pakistan and the Haiti earthquake, institutions contributed a total of £115 million to Oxfam humanitarian responses. Suppliers – Oxfam suppliers deliver a wide range of goods and services they need to support their emergency, development and campaigning work. Oxfam have over 3000 suppliers in the UK, and many more based near to their overseas programs. Using local suppliers helps Oxfam keep operational costs down and supports local economies.

Conclusion of Tesco and Oxfam stakeholders groups influence on businesses Nowadays stakeholders have increased their influence on business activities. The community citizenship and social responsibility have been consistently included into business management. Customers, employees, communities and business partners are among key stakeholder groups that carry weight in company decisions and activities. Understanding the impact of these stakeholders on business is important for all businesses no matter what size it is.

Tesco and Oxfam have few similar stakeholders’ influences on the businesses. These include: Both stakeholder groups help for businesses to improve. Oxfam and Tesco stakeholder groups help for the businesses to deal with everyday issues. Both businesses pay attention at their customers. Both businesses pay attention at Non-governmental organizations such as Trade unions, communities and etc. Tesco and Oxfam make meetings with their stakeholder groups.

As you can see Tesco and Oxfam stakeholders have pretty much the same influence on business. Tesco and Oxfam stakeholders are the key people who help for organizations to improve themselves and reach their aims and objections no matter what they are or do. Also stakeholders of both organizations help for businesses to create new future plans, events and concentrate on issues affecting the business environment and efficiency.

Describe the different stakeholders who influence the purpose of two contrasting businesses

A stakeholder is an individual or group with an interest in the success of a business in delivering intended results and sustaining the capability of the company’s products and services. Well basically stakeholders are groups of people with an interest/concern about the progress of a business.

There are internal and external stakeholders in every business. An internal stakeholder is someone linked internally to the company that has personal interests which they might pursue. An example for this is that managers might seek organisational growth over profits, employees seek high wages and owners would seek for their shares to increase in value. External shareholders can be individuals or groups such as customers, suppliers or the public which is influenced by a business but are not a businesses internal part.

Stakeholders are affected by certain decisions made by companies. This is whether it is positively or negatively decisions. They can influence a company and decisions that they make.

There are several types of stakeholders as seen below;
Business: Tesco

Tesco is a PLC and it is a global business, it is a supermarket which gives products and service. Tesco is the third largest retailer in world measured by revenues and second largest measured by profits. This is a British supermarket which started in 1919. Tesco is owned by shareholders and anyone could buy shares into the business, the share price is £341.41p. Tesco is divided in to five different formats, differentiated by size and what sort of products sold. Tesco is divided into Tesco extra, Tesco metro, Tesco express, Tesco petrol station and Tesco superstore. Tesco has 6351 stores in total.

Customers: Customers are also known as buyer, client or purchaser of a good, service or product. Customers usually buy products or services from Tesco.

Customers want Tesco to produce high quality products. The customers are interested in buying products from Tesco because they have n interest in the companies’ products. The customers want value for money. They also want the quality prices to be competitive. If a customer is satisfied with Tesco product then they will recommend. Customers can influence Tesco by deciding to continue to purchase goods and services from Tesco. Customers can choose to take their custom elsewhere therefore this influences the profits that Tesco would make.

Employees: The employees of Tesco seek security of employment, promotion opportunities and good rates of reward. They are also proud to be working for a global business like Tesco.

Suppliers: The suppliers of Tesco want steady orders and prompt payment. They also want to feel valued by the company that are proud of. The suppliers will have an influence on the price because if they sell it as an expensive rate to Tesco then Tesco will also have to increase the value of their product.

Owners: These are the shareholders of the business they have an interest in the profit Tesco makes. Tesco has shareholders due to its global business. Owners are often thought to be the most important stakeholders because they have set up the business and give a lot of time into the company to make it successful. Owners like to see their share of profit increasing, and the value of their business rising. The shareholders will want to see how Tesco is doing and the reputation of Tesco. An shareholder can make decisions.. The positive influence is that they could invest more into Tesco whilst the negative influence they could have is that they could take their money out of Tesco’s business and take it somewhere else.

Local and National Communities: The actions of business can have a dramatic effect on communities. A community leader represents important interest groups.

Governments: The government wants businesses to become successful, to create jobs and to pay taxes. They want to see good businesses that take a full responsibility on looking after the welfare of society.

on businesses: A business needs to take account of the interests of all its stakeholder groupings. These interests are linked together.

Organization: RSPCA

The Rspca stakeholders are internal stakeholders. It is a charity that takes care of unloved and unwanted pets. The people who founded Rspca are the people who started the charity up at the beginning. Then there are people who look after the charity and make the decisions about the business and these are called Board of Trustees.

Donators: The people who donate to Rspca are major stakeholders as Rspca would not be able to be a successful charity without the donations as they are the key to the money that is raised. Donators are major stakeholders as they’re also the largest investors to Rspca and influence it greatly. Without this support network the work would be limited and the animals would not be treated properly. The donators would not be concerned about how much they spend as they know that the money goes donated is going for a good cause.

Animals; Rspca help the animals who are suffering from illnesses and diseases and those who can’t get their basic needs. Rspca provides them food, water and shelter and treat them with any illnesses they have.

Customers; The customers are the people who give Rspca animals that they can not cope with anymore. The customers maybe fed up with their pet or the pet may have a disease which the owner can’t afford to treat them. This influences the customer as the pet will be in a better and safe place. The customer will not have to worry about the pet anymore as it will be in good care by Rspca. The customer could also ask Rspca for help on vet bills and rescues.

Employees: Employees are stakeholders within Rspca as the business provides them with a livelihood. If the organisation is a non profit organisation then this provides a sense of generosity for those who work for free. They seek security of employment, promotion, opportunities and good rates of reward. They may also want to care for the animals that are in danger.

Managers: The managers are the people who are in charge of Rspca. The job the manager does is to build relationships and deals with customer issues. Their job is to manage daily operations which are to meet the needs urgently to the animals that need care.

The Trade Union: The Trade Union are the people who try to make good working conditions for the staff who are employed by Rspca.

I have found out that Tesco and the Rspca have different stakeholders because of the way they are run and so the stakeholders always want what is best for either the customer or the company.

a) For each of your chosen organizations describe 5 different stakeholders they have.

• List Stakeholder
• Tesco Describe
• List Stakeholder
• Grwp Llandrillo Menai Stakeholder

Customers

Their main interests in the business are reliable quality, value for money, product availability, and customer service. They want to experience the best possible service and products which are good value for money.

Government

Their main interests in the business are that it operates legally, tax receipts and jobs. They want to make sure the business is offering jobs.

Suppliers

Their main interests in the business long term contracts and prompt payments. They want prompt payments from the business.

Community

Their main interests in the business are the environment, local jobs and local impact. They want to make sure that the business does not impact the environment negatively and that they are producing local jobs.

Employees

Their main interests in the business are their salary and wages, job security, job satisfaction and motivation from the business. They want to make sure they are secure within their job, enjoying it and also getting paid the right amount.

Suppliers

Their main interests in the business long term contracts and prompt payments. They want prompt payments from the business.

Managers

Their main interest in the business is their salary, share options, personal job satisfaction and their status. They want to work their way up in the business.

Employees

Their main interests in the business are their salary and wages, job security, job satisfaction and motivation from the business. They want to make sure they are secure within their job, enjoying it and also getting paid the right amount.

Shareholders

Their main interests in the business are profit growth, share price growth and dividends. They want a good return on their investments from the business.

Managers

Their main interest in the business is their salary, share options, personal job satisfaction and their status. They want to work their way up in the business.

b) You need to explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations.

The company’s aim and or objective this stakeholder has influence on or may attempt to influence What is the point of view of the stakeholder, what would they want and why would they want it? How can they influence the company?

Customers

The customer’s aims are to get the best quality products for minimum prices. The customers want a good quality service and products that are good for money. They want this because they want a satisfying shopping experience and not feel that they have to complain. The customers can influence the company Revenue / repeat business Word of mouth recommendation

Suppliers

The suppliers aim is to sell their produce to a large organisation and a long term contract. The suppliers want a long term contract with Tesco and prompt payments. They want this so Tesco cannot switch suppliers in short notice. The suppliers can influence the businesses pricing, product quality and the availability of the product.

Employees

An employee’s aim to provide good customer service.

The employees want to make sure they are secure within their job, enjoying it and also getting paid the right amount. They want this so they have job satisfaction. The employees can influences the businesses staff turnover and the quality of the service.

Managers

The manager’s aim within the business is to ensure all the customers are fully satisfied and that the employees are working efficiently and providing good customer service. The managers want a good salary, personal job satisfaction and to work their way up in the business. They want this so they have personal job satisfaction. The managers can influence the business by making important decisions and by having detailed information about the business.

Shareholders

The shareholders aim within a business to own as many shares and have good returns. The shareholders want a good return on their investments from the business. They want this so they aren’t left short of money. The shareholders can influence the company as they can elect directors.

Grwp Llandrillo Menai Stakeholder

The company’s aim and or objective this stakeholder has influence on or may attempt to influence What is the point of view of the stakeholder, what would they want and why would they want it? How can they influence the company?

Community

The communities aim is to ensure the company is successful and this could also bring jobs to the local community. The community’s influence within the business.could be that they could make some suggestions to change the structure of the business. The community want to make sure that the business does not impact the environment negatively and that they are producing local jobs. They want this so that the business does not impact the community negatively. The community can influence the business indirectly by local planning and opinion leaders.

Government

The government’s aim is to improve the welfare of the country’s population. The government wants the business to be offering jobs to the local community and to be operating legally. They want this so that the college is boosting the economy now and in the future. The government can influence the company by introducing rules and regulations, subsidies, taxation and planning permission.

Suppliers

The suppliers aim is to sell their produce to a large organisation and a long term contract. The suppliers want a long term contract and prompt payments. They want this because they don’t want the business to switch suppliers with no notice. The suppliers can influence the businesses pricing, product quality and the availability of the product.

Employees

An employee’s aim to provide good customer service.

The employees want to make sure they are secure within their job, enjoying it and also getting paid the right amount. They want this so they have job satisfaction and are happy at work. The employees can influences the businesses staff turnover and the quality of the service.

Managers

The manager’s aim within the business is to ensure all the customers are fully satisfied and that the employees are working efficiently and providing good customer service. The managers want a good salary, personal job satisfaction and to work their way up in the business. They want this so they have personal job satisfaction. The managers can influence the business by making important decisions and by having detailed information about the business.

Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. When Peter Jukes, creator of the podcast , asked a lecture hall full of college students if they read a newspaper, only three hands rose. But when he asked how many of them listened to podcasts, nearly  raised their hands.

Related: 

Stories like Jukes’ point to the increase in podcasting, which has seen more than  in recent years. Celebrity thought leaders like Tim Ferriss have gained  with audiences through this mode.

Podcasting is a two-way street

Indeed, a podcast is a great way to give your clients, prospective clients and partners a voice — literally. By hosting a podcast interview, you and your guests can connect and share ideas in a public forum, unconstrained by publication or PR guidelines. Plus, it’s fun!

Guests appreciate providing their expertise to a new audience, and you get to remind them, in a genuine way, how smart and innovative they are. The best part? Involving stakeholders in a podcast doesn’t just make for better podcasts; it also creates stronger business relationships.

By implementing podcasting at my company, we’ve seen referrals go up more than 20 percent; and each new guest on our show expands our network.

Related: 

Working with the best

Cultivating the right lineup takes forethought because the key to creating incredible podcasts is incredible guests. Here are three ways to drive your podcast’s reach even further:

1. Home-in on the talent. Targeting is just the beginning — getting guests on board is another task altogether. Ask yourself, “How can I reach this person? Is there someone in my network who can connect us? Most importantly, is this someone I could do business with in the future?” The beauty of producing a podcast is that cold-calling potential clients with “Would you like to be on my podcast?” is much more amicable than “Let me tell you about our services.”

If possible, find  with large audiences who can draw listeners to your podcast. Keep in mind, though, that a big name doesn’t always equal a great fit. Likewise, don’t pass on someone who is a strong choice but lacks notoriety. I like our guests to match our company culture, so I look for people who embody our core values. Once I know the type of people I want to interview, making my target list is easy.

2. Stalk your stars. I once interviewed a guest I’d never heard of named . Before the interview, I looked him up and learned everything I could about him. It got me even more excited for the interview than I had been, and that enthusiasm came across in the podcast. Neither guests nor listeners want to suffer through an awkward interview in which the host knows nothing about his or her interviewee.

If I hadn’t done my homework beforehand, the interview wouldn’t have been nearly as engaging. Remember, podcasting isn’t just about getting to know interviewees — it’s also about guiding listeners to them and back to your podcast. Research them on social media. Read everything the guest has written. If possible, talk to mutual friends. Chatting with guests directly prior to the interview is even better.

3. Get their buy-in on the topic and scope. The band members of Van Halen famously banned all  from their rooms in their tour contract. If a member of the band discovered a brown M&M in the green room, indicating that the venue had not paid close attention to the request, the band would back out of the engagement for fear that safety concerns had also not been addressed.

Your podcast guests likely won’t be as specific or demanding, but the principle remains the same: Respect your interviewees, their brand and their expectations for the interview. Before the recording, outline the topic and a few talking points, then send them to your guest to review and approve ahead of time.

Be respectful of guests’ time, and let them know how long the entire process might take — for me, it’s usually about 15 to 20 minutes, which aligns with the . When guests arrive for the podcast, stick to that road map to avoid surprising them with questions or topics they didn’t agree to in advance.

Inviting stakeholders to be showcased on your company’s podcast is beneficial for everyone: You, as the host, get a more diverse podcast with fresh perspectives; your guest has the opportunity to share his or her expertise; and both of you are able to better connect, strengthening a partnership or perhaps turning a strong lead into an active client.

Related: 

Recruit a solid, intriguing guest, and your podcast will be well on its way to becoming a rewarding experience all around.

Responding to ethical pressures

The CSR of firms is a response to the increasing burdens given to managements to take account of ethical issues. Thus H&M managers have the pressure of ethical pressure as they have to make sure they are doing their trading ethically. The advantages for H&M when responding ethically is that they are trading in the right way and are abiding by the laws and regulations. The disadvantages for H&M responding ethically is that it will be challenging for the business to be on top of ethics.

Implementing ethical practices

Many familiar names have initiated to implement an ethical position on concerns that affect us all. For example walkers are working with consumer change in their mind as they have made changes to their goods. Consequently H&M must keep in mind their customer’s wellbeing when producing goods. The advantages for H&M is that they can produce goods in the knowledge that they are producing goods for customer’s requirements. The disadvantages for H&M is that they have to keep in mind what customers will think of their goods and will it benefit them.

Influence of stakeholders and pressure groups

CSR is a response to external stakeholder’s pressure. It is also a response to pressure group campaigns and acknowledgement that public disapproval can forward to marketing catastrophe.

Firms In search of their primary targets cause harm to the planet. Environmental issues are on the attention in pressure groups which are a voluntary organisations that exists to create that will be listened to by decision makers universally. This consist of business leaders and politicians.

Hence H&M will have conduct pressure groups to keep on top of environmental issues and the influence of their stakeholders. The advantages of this are they can handle with environmental concerns successfully and amaze stakeholders. The disadvantages of this are it can get out of control and become a huge problem for the firm which they may have to close the firm down.

H&Ms stakeholders are:

Shareholders-H&Ms stakeholders are shareholders since they hold the value of H&M. if H&M are performing well their value will increase. Shareholders will benefit from this as the firm is thriving. The negatives of this are if H&M do not do thrive their value of their firm will decrease.

Customers- customers are stakeholder’s since they use the service H&M offers. So H&M is meeting customer’s requirements and expectations. The advantages of this are if H&M deliver a excellent service customers will come back to them regular basis. The downsides of this are if H&M does not meet customer’s expectation they will not acquire any customers and make vast losses.

Employees- employees at H&M are H&Ms stakeholders since they work for the firm as they aid the firm to function properly. The advantages of this are that they assist H&M and in return they get a salary. The downsides of this are that if they do not contribute towards the firm the firm will not be able to function successfully.

Suppliers- suppliers are H&Ms stakeholders since they supply merchandise to H&M. the advantages of this is that supplies assist H&M to function properly. The downsides of this are that without the supplier H&M will not be able to provide merchandise to their customers.

Impact on competiveness reputation and public image

This is enhancing competiveness in the market by using .

H&M will have to contemplate on their energy, product, workplace and service to contend ethically in the market. To show they are a superior firm than the others.

Complying with relevant legislation and codes of practice

Firms have to obey with the array of legislative regulations for instance those regarding to; health and safety, employment, planning and environment and pollution. H&M must comply every point with their firm.

European Union (EU) laws

The EU is a politics and economical union connected with 27 countries that includes more than 490 million men and women. Ethical concerns in which influence us are the subject of EU legislation. This legislation additionally addresses issues such as employment and environmental pollution. Employment legislation is a representation of EU influence in working conditions.

An EU directive tells a member state that it must implement law in a particular area. The 1993 directive lays down provision for maximum 48 hour working week including overtime, plus rest periods and breaks and a maximum of four weeks paid leave for employees. The UK government accepted the following conditions from the working time directive:

* The worker can agree to do more than 48 hours

* No worker should be disadvantaged by deciding not to opt out

* The employer must keep record of all employees who carry out this work

* Records must be kept available for authorities.

H&M are under the EU legislation so they must agree to the many conditions which are put forward to them. H&M must offer priorities to their staff like they can work up to 48 hour if they would want to do so although H&M can’t drive staff to do this. In the event that staff at H;M volunteer to work extra hours it is H;M job to record this since they will need to display these details to higher authorities.