Steve Jobs on Quality and Marketing Strategies

Steve Jobs’ Opinion about Quality

In the video “Steve Jobs on Quality,” Jobs talks about quality and its importance in the development and marketing of products. He argues that the main problem with many companies is their emphasis on marketing strategies rather than the quality of products and services. He supports his argument by citing the example of Japanese products. The Japanese do not include quality in the marketing of their products.

In contrast, Americans always include quality as part of their marketing even though many customers argue and believe that Japanese products are of more superior quality than American products. Jobs emphasizes the importance of going back to the basics and improving the quality of products and services. He argues that even though companies use quality in their marketing, the main factor that determines whether customers buy a certain product or service is their experience with the products. Therefore, improving the quality of products and services is more important than using marketing to show the quality of products and services. He argues that spending huge sums of money on the quality of products and winning awards is insignificant if the real quality of the product is poor.

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Customers will be able to tell if the product is of high or low quality. Jobs also states that quality is about having the right product about the movement of the market and customer preferences. He cites innovation as an important aspect of maintaining quality. The leaders of today have stretched innovation and creativity beyond the manufacturing of products. They have incorporated these critical aspects into their sales and marketing strategies. This is aimed at creating efficient processes and delivering products and services to customers promptly.


I have learned that quality encompasses numerous aspects of product manufacturing and service delivery. These aspects include creativity, innovation, and understanding of customer needs. Companies that provide innovative products that meet the needs of customers are the ones that capture the attention of customers because they understand where the markets are going as well as the evolving needs of their clients. In that regard, quality goes beyond the provision of products and services. It includes the effectiveness of processes and operations.

I have also learned that it is important for companies to approach their processes scientifically by questioning the purpose and efficiency of their business operations. Jobs argues that it is important for companies to avoid the status quo. Many leaders provide products and services of low quality because they carry out their operations in the same way they have done it since the founding of the companies. As mentioned earlier, innovation and creativity and critical concepts in the provision of quality products and services. Questioning a company’s ways of doing things is a positive step towards ending the status quo and providing quality products. On the other hand, this questioning is an indication that employees are ready and willing to embrace change to improve business processes.

Related Video

In the video “Well-design: how to use empathy to create products that people love,” Jon Kolko talks about the importance of using empathy to create products that people love. Many companies believe that product management is the most important aspect of developing, manufacturing, and selling products. However, companies such as Starbucks and JetBlue have shown that the most important aspect is creating products from empathetic product management and a strong vision. Customers engage with a product because of the value and experience it provides. This video is important because the speaker talks about the process of design through the use of empathy to create products that people love. Kolko explores various perspectives regarding the issue and shows how companies can use empathy to create quality products that people love. He also explores the issue of marketing versus empathetic product management in the production of quality products.

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