Steve Jobs Informative

Table of contents

Outline for Informative Speech Topic: Steve Jobs

General Purpose: To Inform Specific

Purpose: To inform my audience about the life of Steve Jobs Thesis: Technology would never be the same ever since the arrival of the great Steve Jobs. * Introduction Attention Getter: In 1984 the first cd play or “Walk-man” was released. The first laptop came out in 1982 and cost a mere $8,150 which comes out to $19,630 today.

In 2001 the first smartphone was released. All of these devices since have been outdated and updated. And the company that runs them all is Apple Co.And Apple would not be where it is if not for the mastermind behind it all, Steve Jobs Significance: Almost everyone, everywhere either own or have owned an IPod, IPhone, or Macbook.Credibility: According to CNN. net “Apple IPhone controls half of the web traffic produced by all smartphones. ” And according to Amazon.

com 4/10 laptops sold are Macbooks. Thesis: Steve Jobs has changed the technology world and the way that the world uses technology. Preview: Specifically I will talk about Jobs upbringing, how apple got started, and what they did to become a powerhouse in technology. Transition: The reason Steve Jobs named it apple was because he used to work for Atari and Apple got in the phone book before it.


To first understand the genius that is Steve Jobs we have to look at his upbringing and his past. According to biography. com Steve Jobs was born Steve Paul in San Francisco, California on February 24th, 1955 Steve Jobs was adopted almost right after birth by Clara and Paul Jobs.

While at a young age Jobs showed an interest in technology mainly because his family moved to Los Altos, California.And in Los Altos was Hewitt-Packard one of the biggest technology companies of the time. While young Steve and Paul would work on electronics in the garage. Paul taught Steve how to take apart and reconstruct them, a hobby that would inspire jobs to his dream. While Jobs was always a thinker, he had a difficult time in school. His Fourth grade teacher even had to bribe him to focus However he tested so well the school board wanted to bump him to high school but his parents declined * Transition: Jobs didn’t start his own company alone nor was it a success right away.

Body 2

In 1971 Jobs enrolled at Homestead High School Not long after that did he was introduced to his future partner in business Steve Wozniak through a friend.

Wozniak was attending University of Michigan when they met. Wozniak once said in an interview with ABC News “We both loved electronics and the way we used to hook up digital chips,” Wozniak said. “Very few people, especially back then had any idea what chips were, how they worked and what they could do. I had designed many computers so I was way ahead of him in electronics and computer design, but we still had common interests.We both had pretty much sort of an independent attitude about things in the world. ” After High School Jobs enrolled at Reed College in Oregon Lacking focus and direction Jobs dropped out after only 6 months but still continued to go to some Art classes Jobs then took a game testing job for Atari in 1974 He left after 7 months to go to India to find spiritual enlightenment in India While he did this he experimented with psychogenic drugs and traveled the world. In 1976, when Jobs was just 21 he and Wozniak started Apple Computers They started the company out of Jobs parents garageThey funded Apple by Jobs selling his car and Wozniak selling his scientific calculator * Transition: From this point Apple would excel and grow in fame

Body 3

Jobs and Wozniak were credited with revolutionizing the computer industry They did this by making the computer smaller, cheaper, and available to an everyday consumer.

They first came out with the Apple I The computer first listed at $700. 00 a piece It made the company $774,000 3 years after the release of Apple II their sales increase 700% This made Apple worth $139 million. In 1980, Apple became a publically traded company with a value of $1. billion on the first day of trade. After this, Apple would come out with a couple of failures and lose popularity to IBM CO. The Apple board began to think Jobs was hurting apple and phased him out * Transition: Jobs was not always an Apple man, but opened multiple Big named companies we all know about.

Body 4

In 1985, Jobs stepped down as Apple’s CEO to begin a new hardware and software company called NeXT Inc.

The next following years NeXT grew and Jobs bought out an animation studio called Pixar. Jobs had high faith in Pixar so he invested $50 million of his own money in it.Pixar released very popular movies such as Toy Story, Finding Nemo, and The Incredibles Pixar’s films netted $4 billion In 2006 the studio merged with Walt Disney, making Steve Jobs Disney’s largest shareholder. Apple then bought out NeXT in 1997 for $429 million That same year Jobs returned to his post as Apple’s CEO Jobs then put apple back on top With a new management team and altered stock options and only taking an annual salary of $1 Also coming out with new devices, marketing techniques, and cool looking designs he recaptured the world’s attention.Conclusion After all this commotion, going from top, to bottom, back on top Steve Jobs has marked his name in history for many companies and big time in the technology industry. Sadly on October 5, 2011 Apple Inc. announced that co-founder Steve Jobs had died at the age of 56 of pancreatic cancer.

Even though Jobs is gone his legacy will live on. I have now attempted to tell you on who Steve Jobs was growing up, on how Apple was created, how it became successful, and how Steve Jobs was the mastermind behind it all.

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Reading methods

English 1001 requires you to take additional classes including English 105 and 106, personally I do not like this method of classes but I do enjoy my 105 class out of all of them, because of this I am always given tons of reading material! In my 1001 class I recently read an article called “O. K. Glass” by Gary Shteyngart which is an article about the glasses developed by Google that can take pictures, record video, enable video chat with another person over Skype, and many other functions.

When I was reading this article about 2 weeks ago it became extremely confusing to figure out ho was talking either the author or the person he was interviewing. I used this article to write a critical examination essay, examining the aspects of the article and deciding whether I agreed with the author or not. The Reading was about how the author was able to get ahold of a pair Google Glass and he was invited by Google to attend their Google Basecamp, which was to teach him about the functions of Google Glass and all the possibilities using these glasses could produce.

Shteyngart went around interviewing people on what they thought of Glass and also conducted his wn tests on it as a part of this article. For this reading I chose KWL+, personally I feel this strategy works the best for me it helps me remember what I read and shows me what I already knew. Some of the questions I came up with for this reading were why did Google not make the glasses compatible with Apple products, I realize they are competitors but more than 70% of the population that would buy Google Glass has an Apple IPhone.

The reason you want the glasses to be compatible is because when they are synced the glasses they will show your phone screen through the lasses and you are also able to have a phone call without holding your phone. I also wondered about the quality of the camera on the glasses, considering the glasses are fairly small I wondered if it was as good as an IPhone camera. What I did learn from using KWL+ was that the audio recording on the glasses sounds like you are underwater when you talk, definitely something Google needs to work on.

Also this accessory will only appeal to those willing to pay a hefty price tag of $1 500 for this pair of tech glasses. Even with the price tag in consideration almost everyone thinks hey are awesome: “that is so dope’ says a college studentm (O. K. Glass). I believe Google Glass definitely has a place in todays society of ever advancing technology, 10 years ago something like this would be unheard of as well as way over the price tag of $1500.

If Google is able to work out the kinks with the compatibility with Apple products I think the glasses will sell even better, and also working out the issues with the voice recognition. Shteyngart’s article was relatively unbiased, it really did a great job of focusing on what the people thought of the glasses and what didn’t work and hat worked straight forward and no deceptive statistics were in the article. One thing that helps Google Glass is that it is the first of its kind, nothing like this is available anywhere else.

The glasses are scheduled to be released in 2014 so we will have to wait and see if Google is able to work out the kinks with its product. I plan to research the Glasses when the first real reviews come out in 2014 because I am excited to see if they are really worth buying. I will definitely use the KWL+ strategy again because it works the best for me and helps me retain information doesn’t work well I will use ole faithful, KWL+.

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Steve Jobs

Since the completion of the research proposal I have read and reviewed a variety of new literature on my topic. From gathering these wide varieties of information of Apple from all over the world, it has further helped me with the development of my aims and direction of research. This research has been summarized as follows: “Apple— Press Info— Bios— Steve Jobs” From http://www. apple. com/pr/bios/jobs. html “Steve Jobs is the CEO of Apple, which he co-founded in 1976.

Apple is leading the consumer technology world with its revolutionary iPhone and App Store, its family of iPod media players and iTunes media store, and its Mac computers and iLife and iWork application suites. Apple recently introduced the iPad, a breakthrough Internet and digital media device, plus the iBookstore, alongside iTunes and the App Store. ” “Steve also co-founded and was the CEO of Pixar Animation Studios, which created some of the most successful and beloved animated films of all time including Toy Story, A Bug’s Life, Monsters, Inc. , Finding Nemo, The Incredible, Cars and Ratatouille.

Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney’s board of directors. ” “Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his family. ” “Thirty Years of Innovation at Apple: Jobs on the Job”. Time. 2007 From http://www. time. com/time/photoessays/2007/steve_jobs/ This research discovers that thirty years of innovation at apple Steve Jobs did. From the original Apple I, the user had to install a power supply, a keyboard and a monitor became to Apple 2 and Mac book.

Also develop the Iphone and it becomes the most popular mobile phone in the whole world. How did Bill Gates and Steve Jobs differ in their Leadership style? From http://www. scribd. com/doc/13075547/How-Did-Bill-Gates-and-Steve-Jobs-Differ-in-Their-Leadership-Style This assignment analysis that how did Bill Gates and Steve Jobs differ in their leadership style. To compare and contrast the managerial practice of them and to evaluate the future of Microsoft and Apple. “Steve Job’s leadership is autocratic style, because he

centralizes the authority, he never given a chance to subordinate to involving decision making. He thinks that whatever he do is right. His relation with employees not good, he fails to motivate his employees in many times. Sometimes he acts as anti Gates, and sometimes request Microsoft to develop software for his computer. His cocky attitude and lack of management skills became a threat of APPLE’S success. ” Steve Jobs and his leadership by George Ambler on Sunday, March 30, 2008 In the article Steve reveals some interesting insights into Apple and his leadership principles.

1. On Apple’s focus “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. ” Focus is critical for effective leadership, with so many options choosing the right one can be extremely difficult. Small changes can have big results, if you focus on the key issues and execute relentlessly on those key issues. To focus on the most important issues means you have to say not to a whole range of alternative opportunities. 2. On finding talent

“the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself” Passion rules! Passion is about our emotional energy and a love for what we do. Without passion it becomes difficult to fight back in the face of obstacles and difficulties. People with passion find a way to get things done and to make things happen, in spite of the obstacles and challenges that get in the way. 3. On his marathon Monday meetings “When you hire really good people you have to give them a piece of the business and let them run with it.

” “We don’t have a lot of process at Apple, but that’s one of the few things we do just to all stay on the same page. ” Social architecture, meetings and their structure (drama, purpose and conflict) keep people engaged in the organisations vision. Regular meetings ensure effective communication and that the organisation is making steady progress towards the vision. Change in emphasis Based on my feedback from my last research proposal, I decide to change the emphasis of my report. Less emphasis will be placed on the strategic management knowledge.

More emphasis will be placed on the strategies and investigate leadership style of Steve Jobs and how innovation is nurtured within Apple. Other relevant information Apart from the 736 progress report, I do the 772 case study in the mean time. I think I need to make schedule to do my work. During the allocated NMIT study break period, I am going to Australia for visiting my cousin. Anyway, before the break I will try my best to ready for the next progress report. Objectives till next review • All necessary data and research will now be collected by 9th of October.

• The reports structure to be developed further, all headings and sub headings to have been agreed upon and the collaborated research will start to take shape in the report. • The reports structure to be planned and given a skeleton. • Focus our direction and make sure that all our gathered information is detailed enough to make effective conclusions • Secondary collaboration of any new research to be added to the report. • To continue reading and developing support from our existing literature. • All collaborated research that will be used from reports and text-books to have been converted into digital format (word document).

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Steve Jobs Commencement Speech, Stanford University, June 2005 (Transcript)

Today marks the fifth anniversary of the death of , one of the greatest tech leaders in history.

His legacy remains strong today. Among students, entrepreneurs and top executives, Jobs is an for seizing life and opportunity. To honor the genius who exemplified wisdom and courage — and who opened up an entirely new world of technology — take some time to revisit one of his most inspirational and emotional speeches.

Watch Steve Jobs’s 2005 Stanford University Commencement address and read the transcript below:

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was, spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out, I could stop taking the required classes that didn’t interest me and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the five-cent deposits to buy food with and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College, at that time, offered perhaps the best calligraphy instruction in the country. Throughout the campus, every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge, and eventually we had a falling out. When we did, our Board of Directors sided with him. So, at 30, I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the Valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer-animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like, “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for “prepare to die.” It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope, the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery, and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along. It was idealistic and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words, “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

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Four Contextual Factors

1. Four Contextual Fators Apple have shown an ample example that they have implemented the four contextual factors in the organization which then lead to their organization successfulness. i. Culture – Steve Jobs, the founder of the organization have a clear vision and yet simple that he wants the whole organization to know. “Bringing the […]

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11 Motivational Mantras By Steve Jobs

A person is born with an inner guidance system that tells him/her when they are on or off purpose by the amount of joy they experience. And, there is no denial in the saying that the “world doesn’t owe you anything, you have to create it”. To be powerful, one needs to take the position that creates or allow any positive thing to happen. “Steve Jobs”, a name that is not unheard, unread and unspoken did say it right, “Sometimes life is going to hit you in the head with a brick. Don’t lose faith.”

Well, quotes are nonetheless an inspiration for the uninspired, and we’ve got the best 11 from the man himself!

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” –  

Perseverance for any entrepreneur is what drives him/her to reach beyond limits and strive for the best. Remember – Never Give Up!

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations” 

Innovation – A way to do anything better than the alternative! It is thus innovation that distinguishes between a leader and a follower.

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” 

Getting out of the comfort zone is not an easy thing to do; people stick to their boring jobs just because of their cozy comfort zones. Steve advised us long ago to be yardstick of quality and expect excellence coming your way!

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.” 

The highlight of your day should be the nighttime. Yes, when you recall back your achievements, mistakes, and failures all at once. In those moments of improvisation, you are your real-self! Make a habit of improvising everyday!

“I want to put a ding in the universe.”

This quote sums it all up! Be a differentiator, think and act out of the box! Work with minds that challenge your potential. The route to that ding is complicated but the fruit will be just worth it…

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” 

Time is indeed money and all of us have lived this quote every other day. Your mantra should be – “Better never THAN late”.

“Quality is much better than quantity. One home run is much better than two doubles.”

Quality is not an act, it is a habit. Quality is what matters at the end of what you deliver to any given resource – It is the result of intentions and efforts combined.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

 Ask any creative person how he/she does it and he’ll stay guilty! This is a proven attribute of creative resource, they say – It is damn obvious!

“Design is not just what it looks like and feels like. Design is how it works.”

Any business model is based on a design, and every design speaks for itself, be it the A to Z of “Amazon” or a half-eaten apple of “Apple”.

“What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.”

Respect the tool that drives your business operations every day. It is from a screen where ideas come to picture.

“Stay hungry. Stay foolish.” 

Dare to make unconventional decisions as Steve Jobs did when he quit his college to pursue his dream, as India’s famous freedom fighters did it against oppression, as Warren Buffet did early in his career and turned tables. Some people might call you foolish but prudence will prove that it pays to stay foolish.

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10 Innovators on What They Learned From Steve Jobs

Five years ago today, Apple co-founder Steve Jobs died at the age of 56. His passing shook not only the tech industry, but the entire world.

Today, Jobs’s legacy lives on. His creativity, passion and drive continue to inspire. To honor the late genius, we’ve collected 10 quotes of remembrance from executives and innovators.

1. “His focus on the user experience above all else has always been an inspiration to me.” —

2. “Steve used to say, technology can either be beautiful — and he was a fanatic about making products that could be as beautiful as possible — or technology should be invisible, which means simplifying.” —

3. “[Jobs] challenged us constantly to shoot way beyond what we thought we do.” —

4. “Early on in our history when things weren’t really going well… I went and I met with Steve Jobs, and he said that to reconnect with what I believed was the mission of the company.” —

5. “People sometimes have goals in life. Steve Jobs exceeded every goal he ever set for himself.” —

6. “The starting point of changing the world is changing a few minds. This is the greatest lesson of all that I learned from Steve.” —

7. “Steve was among the greatest of American innovators — brave enough to think differently, bold enough to believe he could change the world and talented enough to do it.” —

8. “He was brilliant at being able to recruit talent. And he did it by his charismatic ability to tell a compelling story with metaphors and poetry in ways that got people to do things they never thought they were capable of.” —

9. “He thought about Apple until his last day, and among his last advice he had for me and for all of you was to never ask what he would do. ‘Just do what’s right,’ he said.” —

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