Strategic Planning and Organizational Change

Strategic Planning enables the tourism company to possess a Mission Statement that expresses the firm’s business focus, visionary aims, and purpose of the company which guides quest to the prospect. Handling Organizational Changes would motivate the organization to be ambitious in enhancing learning abilities to address diversities, problems, and complexities which define the business environment where the organization operates. This paper evaluates and explains how Organizational Change and Strategic Planning would impact prospects in managing the tourism and hospitality firm.

Strategic Planning

With stiff business competition surround, budget planning and forecast planning are inadequate approaches for a huge tourism firm to grow and survive. Sims views that the company must involve in Strategic Planning, which defines clearly aims and evaluates the external and internal conditions (2002). This is meant to: generate a strategy, apply strategy, and assess the growth, and make changes as crucial to remain on the course.

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The company’s management would be able to define strategic and financial aims. Strategic Planning supports the firm to devise Environmental Scan that develops internal analysis to assess the company’s weakness and strength. The company would use an external analysis to identify threats and opportunities. The firm would identify its strength with opportunities, which it has developed while tackling its threats and weakness. Strategic Planning would enable the company to achieve superior gains (profits). Sims (2002) claims that “The company would create a competitive advantage over the competitors” (18).

Strategic Planning would support the firm to implement selected policies through the use of procedures, programs, and budget. Sims asserts that implementation entails managing resources of the company, and encouragement of the employees to attain their objectives (2002). How the policy is implemented creates a crucial effect on whether the firm would be victorious. In case, people who would implement the policy are different from those who created it.

Caution should be taken to express the policy and justification holding it. When a policy is not understood, the implementation may not be achieved successfully. Strategic Planning ensures that policies are assessed and adjusted according to the context required. Sims (2002) affirms that “Control and evaluation execute crucial changes, perform assessments, compare impacts to pre-defined models, and identify target principles” (20).

Organizational Change

According to Sims, Organizational Change remains a progressing aspect of significance for modern business strategic achievement (2002). Handling effective organizational Change signifies, an imperative achievement, for competitive organizations. Organizational devotion brings a mediation impact on the relationship between job satisfaction and effectiveness of Organizational Change practices.

Organizational change practices promote cohesive bonds within the company that in turn enhances job satisfaction. Organizations in the modern structures are keen on implementing policies which would enhance external and internal operation. Sims (2002) views that “Competitive market structures would pressurize the company to improve their functions to prompt their strategic progress” (19). Knowing when and how to change is crucial for the continued existence in the modern market. However, handling organizational change practices is a problem for many companies.

Recognizing justifications for enhancing and implementing a change is crucial for the firm’s operation. Sims (2002) asserts that “Administering Organizational Change practices provide essential aspects, which require control and comprehension” (18). Organizational Change practices improve job satisfaction and work commitments. Comprehending Organizational Change as a strategic transformation would enhance the effects of the organization.

Sims opines that Organizational Changes are strategies that focus to transform the work atmosphere to motivate the development of the organization (2002). Organizational Changes are process generated by an organization, to enhance the organization’s operation. The modern market structures are featured by unstable and competitive factors. The organization requires a wide perspective of the expectations to survive through changes that may occur in the market dynamics.


Sims, R. (2002). Organizational Success through Effective Human Management. Westport: Quorum Books.

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