Success

Introduction

As the world leader in retail industry, the Carrefour Group, through over fifty years of dedicated efforts, is now the largest retailer in Europe and second largest in World. Since established, through a process of merge and acquisition, Carrefour has already expanded its market to different retail scales around the global, which includes hypermarket, supermarket, cash&carry and convenience stores. According to the financial report of Carrefour group, by the end of 2012, it had already generated 101. 3 million Euro of sales under banners.

Moreover, it opened 9,994 stores from different scales in 33 countries globally. Therefore, it is not surprise to find it has over 100 million customers world widely. Carrefour has its clear mission adapting different cultures, which includes to promote quality for everyone and ensure the safety of its products, meet all the expectations of customers and to provide customers with freedom to choose with specific ranges of Carrefour products. On the way to accomplish their mission, marketing strategy are implemented orderly by Carrefour group.

As Cambra-Fierro and Ruiz-Benitez (2011) illustrate in their research, the basic strategy of Carrefour is making this brand globalized, through establishing as its main axes on the client and a full local adaptation and integration. No matter where Carrefour expands to, the commitment to local economic environment is an unchangeable strategy for Carrefour. Carrefour is also famous for training local staff and manager which can adapt to native environment more quickly. According to the key figures of Carrefour, it now has 360,000 employers world widely, and these employers are naturally sensitive to local consumer behavior.

It is evident that Carrefour obtain a huge success in China since it was embrace by As statistics shown in Chuang ,Wei, Donegan, & Ganon’s report(2011), by 2009, Carrefour ranked 7th among all chain stores in China with CNY? 36,600m in sales. When people are applauding for Carrefour’s victory, the whole retail industry is wondering the reason behind its success. Therefore, this proposal is aiming at illustrating a framework with the case of Carrefour, investigate the reasons contributed to its huge success, and detect whether this model is applicable to the whole industry and make the whole retail sector better off. . Brief History of Carrefour The Carrefour Company was created by the Fournier and Defforey families in 1959. In 1960, the first Carrefour supermarket was opened in Annecy, a city in eastern France that had become increasingly industrialized since World War II. From this first outlet, Carrefour changed itself into a worldwide entity with more than 15,600 stores pning 34 countries around the globe. Between 1961 and 1962, business at Carrefour increased 45 percent and salaries increased as well. In 1963, Carrefour created a new shop concept known as the hypermarket.

In 1970,Carrefour went public and Carrefour shares were listed on the Paris stock exchange. In 1976, Carrefour introduced its own production under no label. They assured that “Just high quality product for low price”. Between 1978 and 1982, the greatest number of new Carrefour stores was established outside of France, especially in Latin countries. Profits proved high at its stores in Brazil, Argentina, and Spain. In the 1990s, expansion in Central and South America was extremely strong. Carrefour moved into Mexico in 1993 and opened the first chain hypermarket.

By 1997, Carrefour operated about 60 stores in South America and was generating $7 billion in sales in Brazil and Argentina. In 2000, Carrefour merged with Promodes SA to become the largest European food retailing group (second largest worldwide). Carrefour also became Europe’s leading operator of supermarkets, convenience stores, discount stores, cash-and-carry outlets, and hypermarkets. With more than 8,800 stores in 26 countries and revenues of nearly $65 billion, Carrefour entered the new century on solid foundation. While management worked on the merger integration process, the company remained focused on growth.

At the same year, it formed Global Net Exchange, an online supply house, with Sears and Oracle. Between 2001 to 2007,Carrefour continued the acquisition of hypermarkets in different countries and experienced continuous growth in all markets. In 2007,a New Era began in Carrefour history. A new home furnishing and decorations line was introduced at Carrefour and Carrefour became the sole distributor of Dell products in Europe. 3. MISSION As Europe’s leading mass retailer, and number two in the world, the Group comes into contact with thousands of suppliers and millions of customers very year, enabling it to promote responsible, quality consumption at low prices through the Carrefour product range. 3. 1 Promote quality for everybody and ensure the safety of our products. Carrefour has adopted an approach through the creation of its private labels which are now commercialized in the majority of the countries in which this firm is present to ensure the safety of their products. The approach is based on the implementation of private standards defined and owned by individual retailers.

These private standards prompted the retailers to establish relatively formalized contractual relationships with producer organizations, and to decrease the utilization of spot markets. As a result, the creation of vertical alliances between producers, manufacturers and retailers has proven to be an important mechanism in the regulation of agricultural product food chains. This action is intended to structure the supply chain by obliging suppliers to meet production requirements related to safety, quality and environmental levels, which are more demanding than public regulations.

Accessibility

The group operates 9,771 stores (both company-operated or franchises) through four main grocery store formats: hypermarkets, supermarkets, cash ; carry, and convenience stores. Carrefour also sells food and non-food products through the e-commerce channel. In FY2011, the group strengthened its food e-commerce solutions in a number of countries. For instance, all stores of the group across Spain deliver the items ordered through internet to customer homes.

Carrefour Brazil’s non-food e-commerce site which was launched in 2010 is presently ranked among the country’s top six commercial websites. In FY2011, Carrefour France also launched a wide range of non-food products online, including household appliances, television, video, telephony and other high-tech products. In Greece too, the group has provided its customers a facility to purchase groceries and household appliances online.

Price

Carrefour’s mid-range brand offers merchandise at price range which is 15%–30% lower than national brands. Provide customers with freedom to hoose with specific ranges of Carrefour products. Carrefour has more than 30 years of unparalleled experience in retailing private label products. The group makes use of an in-depth analysis of the purchasing habits and expectations of its customers in order to create its private label offerings. The Carrefour Discount brand carries discount products, consisting of 500 basic everyday products (including grocery, fresh and frozen products as well as non-food goods) at a low price range. The group also offers product ranges focused on more specific customer requirements.

The Carrefour Selection brand is positioned in the premium segment and the Carrefour Kids brand in the children’s segment. Carrefour also offers authentic products from its regional brands ‘Reflets de France’ and ‘Terre d’Italia’ which include traditional Italian products. It also offers organic and environmentally responsible brands such as Carrefour ECOplanet in Italy, and Carrefour Ecobio in Spain. The group has established itself as a major retail player in organic farming products with an offering of nearly 2,300 food products throughout the world.

Carrefour—Marketing Strategy in China

Owing to the maturity of the European market Carrefour and unfulfilled foreign investment in other continents, Carrefour needed to seek for new markets, and one of the most important one is Asia, especially China- a market with huge potential. Therefore, in 1995, the Carrefour began it and, soon, it generate a huge success in China soon after its establishment domestically in China. Decentralized management is the biggest reason for Carrefour’s success in Chinese market. Carrefour has divided its Chinese market into four big regions ehich are east, south, north and middle China.

Considering of the legal issue and culture obstacles, the company chose the local partners, and even different partners in different regions, such as choosing partners in Beijing and Guangzhou represent north and south agency respectively. Carrefour has a clearly marketing plan in China by knowing well about Chinese national condition. Carrefour learned about Chinese market and found the preferences is even different in Chinese market according to different areas, such as Tsingtao beer is so famous in Tsingtao but in Beijing almost everyone drinks beer from Beijing.

Therefore Carrefour also needed to further adapt to local tastes and preferences in that area. EXAMPLE From the market in Taipei, it learned how Chinese people sold the fish. Carrefour hence adopted two strategies; selling fish alive and selling frozen fish. For those people live in coastal city, they prefer alive fish which right out of the fish tanks, while people live in west and middle, where is further away from coastal, prefer to buy frozen fish which can keep fish fresh. After Carrefour adapted to this concept it saw fish sales go up 30-40%.

Furthermore, Carrefour adapted to the local consumer and their shopping behaviors while merge the foreign culture into its culture style. The Chinese consumer likes to compare different brands, so Carrefour had distributed larger shelves in order to place all the different brands in one area so that the consumers feel more satisfied during choosing what they want to buy. Additionally, Carrefour introduced new products to China such as wine which was not regularly being consumed by the Chinese population, which changed Chinese consumers’ perception to some extent.

Carrefour did this by holding wine fairs and introducing to the Chinese how to drink the wine and what kinds of food it goes with. Since the taxes on wine imports were lowered, Carrefour was able to provide its Chinese consumers with cheap imported wines such as French wine. So more and more Chinese get use to the culture of wine. Through all these adaptations to local taste or by using its knowledge from Taiwan, Carrefour was able to successfully enter the Chinese market. Carrefour China is one of the biggest markets for Carrefour and as of December 31st 2009 China’s Net Sales were 3,473 billion Euros which showed a growth of 4. % from the previous year. Carrefour’s main competitor in China is Wal-Mart which has more bargaining power than Carrefour because of its big size. It was a successful idea when Carrefour introduced the fresh bakery concept in its stores. Unfortunately, Carrefour failed to include the Chinese deserts in its bakery section which its competitors did not. In order to stay competitive, Carrefour updates its strategy every three years since China is a market that is changing quickly.

Carrefour invests a lot of money into Human Resources in order to train employees just in order to stay competitive with those large retailers. The company also deals with retention differently than in Europe. For example, it invests a lot of money in its training and the employees need to sign a three to five year contract. If the employee wants to change to the competition he/she has to pay back the money for the training which is a lot. If employees stay with the company for five years they receive a big bonus. All these strategies turn to keep labor turnover very low.

Carrefour once faced a very difficult position. In April 2008, the Olympic torch relay was interrupted by Tibetan independence advocates in Paris where the protesters tried to get a hold of the torch from a wheelchair bound Chinese representative. Because of this, some Chinese activists have tried to boycott Carrefour stores because of its French roots. To manage its bad image, Carrefour has taken multiple actions. First, to make better relations with its suppliers, Carrefour started financing programs for smaller suppliers allowing them to apply for loans with Deutsch Bank.

The company has also created a mailbox and hotline for suppliers to report any corruption and has personal investigators to go after such malpractices. In order to seek better relations with its employees, Carrefour has increased its communication with its employees and settled the disputes regarding overtime. Carrefour has also increased its fulltime employees’ salaries by 8% and put in place a minimum wage that is 5% higher than the local minimum wage. To eliminate its price differences Carrefour also promised to have regular internal price inspections.

Carrefour was ordered to correct its illegal prices and refund its overcharged customers. Carrefour China said that it would refund all of its customers who were charged more than the retail price.

Conclusion

Evaluation/recommendation Now we can draw a conclusion that the main reason of Carrefour’s success in China should owe to its sparing no effort to localization. It manifests that Carrefour try their best to follow the motto: “when in Rome, do as the Romans do” to grasp the Chinese customers’ needs accurately and then maximize their profits.

Why the Carrefour’s localization is firmly believed to be successful, here we can compared with another famous foreign retailer company Wal-Mart’s strategies in China. Firstly, let’s look at marketing strategies. Carrefour took the striving to develop in opening more stores as its primary target. In order to be faster than its competitors, Carrefour broke the routine procedure of opening stores instead of making the stores blooming everywhere. Now Carrefour has inished its strategic layout in the coastal cities and economic center cities of China on the whole that is faster than Wal-Mart for about two or three years, which helped Carrefour to save the time to adjust its management system. However, Wal-Mart chose to copy its suburbanization strategies totally in China from America. But it ignored the situation of Chinese that not every family can own a car. In addition, compare to Carrefour’s “crazy” expansion strategy, Wal-Mart performed a cautious and conservative attitude that it insists keep a foothold in Shenzhen but paced up and down at the southern part of China’s market.

So it missed the right timing to expand to the whole China’s market. The table below shows that the comparison between Carrefour and Wal-Mart. Due to the present situation, we can learn from that the number of stores can directly affect its velocity and time of making profit for foreign retailors in China. Besides, consistent with local circumstances is vital factor. Secondly, let’s look at localization in products. Carrefour attach great importance on choosing local products, and in Carrefour, half of manufactured food in the store accommodates local people’s tastes.

Not only that, Carrefour highlights all the local products in order to convenient to customers. Besides, Carrefour also purchases goods from farmers directly, which not only increases farmer’s salaries but also allows Carrefour to keep good quality with low price. From its behaviors we can learn that provide convenience to customers and meet customers’ needs well are good ways to attract customers and improve the customer loyalty. Thirdly, lets’ look at the localization in culture. Carrefour as a French company did a better job on human-based management. We can see it from its Chinese name “??? , which is very nice and localized. In addition, its slogan is happy at home and happy at Carrefour which also in keeping with culture value of its Chinese name. However, Wal-Mart is a little defective in this part. It is worth mentioning that every time Carrefour opened a new store, started new slogan, or other events, the Chinese media always give it enough focus and reports them on the internet, although there has also been negative news, it might reveal that Carrefour is good at attracting not only journalists’ attention but also that of local government.

Comparing to Carrefour, Wal-Mart seems to be more low-pitched that it is cautious to every action and looks like a merit student in China. This is right but is such an ideologism which is not to the benefit of advertisement to its potential customers. To sum up, Carrefour indeed provides certain valuable experiences to its competitors and it is worth to learn from such an outstanding company.

References

1. Presentation of Carefour. (2013). Retrived April 8, 2013 form http://www. carrefour. om/content/presentation-group
2. Cambra-Fierro, J. , & Ruiz-Benitez, R. (2011). Notions for the successful management of the supply chain: Learning with carrefour in spain and carrefour in china. Supply Chain Management, 16(2), 148-154. doi: http://dx. doi. org/10. 1108/13598541111115392
3. Ming-Ling Chuang, James J. Donegan, Michele W. Ganon, Kan Wei, (2011) “Walmart and Carrefour experiences in China: resolving the structural paradox”, Cross Cultural Management: An International Journal, Vol. 18 Iss: 4, pp. 43 – 463
4. Zoe, Z. Y. (2012). Management strategies of Carrefour and Ito-yokado in china: A comparative study. International Journal of Business Anthropology, 3(1), 134-157. Retrieved from http://search. proquest. com/docview/1018555862? accountid=38789
5. Carrefour S. A. SWOT Analysis. (2013). Carrefour SA SWOT Analysis, 1-11. Article from http://wenku. baidu. com/view/c5d3b2c9da38376baf1faebc. html

19 October 2012 Outliers: The Story of Success Published in 2008, Outliers: The Story of Success is Malcolm Gladwell’s third consecutive best-selling nonfiction book, following Tipping Point (2000) and Blink (2005). While Tipping Point focuses on the individual’s ability to effect change in society, Outliers deals with the cultural and societal forces that give an individual a chance.

Through a series of case studies, Gladwell insists that we have all too easily bought into the myth that successful people are self-made; instead, he says they “are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. ” Gladwell defines an outlier as a person out of the ordinary “who doesn’t fit into our normal understanding of achievement. According to Gladwell, great men and women are made from having success with ability, opportunities to become successful with 10,000 of practice, IQ not being the only thing needed, and that everything comes down to generation, family history, and demographics of society. Gladwell is able to support them and give great examples on how things work out with a person’s life. “The Matthew Effect” examines opportunity as a function of timing. Canadian hockey players born closer to the magic birthday of January 1 reap advantages that compound over time.

Computer programmers Bill Joy and Bill Gates, both born in the 1950s, have taken advantage of the relative-age effect to become industry giants in the 1980s. Gladwell claims that Mozart and the Beatles are not so much innate musical prodigies but grinders who thrived only after 10,000 hours of practice. Roughly, ten years is how long it takes to put in ten thousand hours of hard practice and hard work. Both Bill Joy and Bill Gates had access to unlimited time usage on a computer at essentially the beginning of the modern industry and before anyone else. To become a chess grandmaster also seems to take about ten years” (41). This chapter makes a fascinating point that genius is a function of time and not giftedness. With this in mind we can observe that with hard work and a lot of time we can all become successful. Readers can draw a conclusion that maybe with chance and a lot of hard work and hours of practicing we can become successful at a specific task. As we continually read into Gladwell’s book we can see how many different famous people he has found that have had to put in many hours of hard work to achieve great success.

We can also now observe that with hard work and a lot of time we can all become successful. Even the greatest people had to put in many long hours before they ever became famous. Gladwell then talks about Langen, whose IQ is one of the highest in recorded history, yet has an extremely high failing rate in perspective to a personal life. Professor Robert Oppenheimer, on the other hand ascended to work on the Manhattan Project while he was in graduate school. He had tried to poison his adviser.

The difference is shown to result from an astonishing lack of charisma, which is a spiritual power that gives an individual influence or authority over groups of people, and a sense of what others are thinking in Langen, and extreme person ability in Oppenheimer, which is said to show that success is not a function of hard work or even genius but more of likability and the ability to empathize. Being able to be a likeable person is a factor of life that will never be useless. Many people who have likeable personalities will most likely get you further in life.

No one wants to do something for someone who is miserable and unhappy, but yet they will be more willing to do it for someone who is appreciative and presence is enjoyable. Someone who is able to empathize is able to take into consideration other people’s feelings and works well with others. A successful person is someone who is able to do many different tasks and always take in criticism. Being a person who is successful is not easy, but if you are willing to work for something you can always obtain successWe can tie this all together and become a successful person in the eyes of Gladwell.

Having a high IQ is not the only thing needed, intellect is important to become successful but there are so many more important factors first. Family background does play a major role, because if you come from a wealthier family you have quicker and easier access to helpful important things. Looking at things that impacted Joe Flom’s life we are able to see that even the smallest things can make a person an outlier within our society. Once again it can come down to something as small as what year you were born in as to what your parents do for a living.

I think that being at a certain place at a certain time can change your’ whole world but most of the time we don’t realize that it changed our lives until a long time afterwards. Gladwell was talking about how those born between 1912 and 1917 were demographically at an advantage compared to those who were born between 1903 and 1911. He writes:The explanation has to do with two of the great cataclysmic events of the twentieth century: the Great Depression and World War II. If you were born after 1912.

Those born in the later group would have graduated college during 1912 – say in 1915 – you got out of college after the Depression was over, and you were drafted at a young enough age that going away to war for three of four years was as much an opportunity as it was a disruption. The termites born before 1911, though, graduated from college at the height of the Depression, when job opportunities were scarce, and they were already in their late thirties when the second World War hit, meaning that when they were drafted, they had to disrupt careers and families and adult lives that were already well under way. 131-132) Those born in the first group would most likely already have started families and their whole lives would have been disrupted when they were called up by the draft for World War II. Those in the second group were born at a demographical advantage. To compare, look at when the World Trade Centers were hit and collapsed. I was only in 8th grade and had a limited understanding of the world around me.

My parents on the other hand were older and knew immediately that life would never be the same. Since then all the tight restrictions on things are normal for me while my parents remember a world where things weren’t so restricted. You were able to bring liquids with you on a plane and not have to worry about a terrorist threat. The whole world changed, in a sense we could be demographically at an advantage because the way the world is today is the only way that we know the world.

In conclusion, personality and ambition were not enough, but had to be coupled with origins in a Jewish culture in which hard work and ingenuity were encouraged, and in fact a necessary part of life. Having to scrabble in a firm cobbled together out of necessity because white-shoe law firms did not hire Jews, gave the partners an unusual and timely expertise. Flom’s firm decided it had to take hostile takeover cases when no one else would, and that turned Flom and his partners into experts in a kind of legal practice just beginning to boom when they hit their stride.

Gladwell’s discussion influences my thinking because it made me more aware of how family setting at home can affect our future more than what we might think. Also, it showed me that just because a person might have a 100 IQ compared to an IQ of 190 does not mean that the lower IQ person is stupid it just shows they lack skills in that particular area, they might be able to have a more creative mind than someone with a high IQ. “Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good” (70).

Assignment #9 – Dress for Success 1. Do you think Cohen had a right to be offended? Why or why not? Cohen had not a right to be offended. She rebuked and wasn’t allowed to attend such an internal meeting; I think it is not appropriate. The older colleague could understand her that was not right dress for the company and she should not attire such dress another time. The colleague could allow her in such internal meeting for first time. The company does not provide the dress information before the meeting; it is the company’s mistake.

And Cohen as a new employee, she is unable to know the dress rule for the meeting. So Cohen should have right to attend the meeting at this time. To fix the problem, the company should have dress code policies that include accessory item as well. And each employee must receive a copy of the policy. 2. Does an employer have an unfettered right to set a company’s dress code? Why or why not? Of course, the employer have an unfettered right to set a company’s dress code.

The employer has the power to set a company’s dress code, based on the employees is dependency relationship to company. Although I think that the employer should consider many more factors such as belief, values of employees before setting a dress code. A distinct dress code makes a company distinct which will help the company to maintain brand retention and loyalty. When an employer hired the new employees, they should tell the rule of dress code to the new employees. To do so it can drive the employees know and willing to conform the company’s dress code.

And setting a dress code in the workplace will have various benefits to the employees as well as to the company. Firstly, having a dress code will ensure that everyone understands what is expected of them and allows protection for the business. Secondly, by having a policy that stipulates what is appropriate and inappropriate this will also ensure that the business and its employees can be free of some forms of sexual harassment or favoritism based on a provocative style of a person’s clothes.

Thirdly, in order to maintain a professional appearance, managers need to dress slightly better than their employees but still within a comfortable or safe realm befitting their work area. 3. How far would you go to conform to an organization’s dress code? If your boss dressed in a relatively formal manner, would you feel compelled to dress in a like manner to manage impressions? I will be highly conformed to an organization’s dress code. An organization the power to set the dress code, I am the employee and am dependency relationship with the organization; so I have no choice beside conform to the dress code.

And the dress code can be the rules of the company, I must follow the rules. Boss has the coercive, reward, and legitimate power. So there is no alternative of ingratiation to manage the impression of boss, so I will follow all the ways (except unethical) to ingratiate the boss. If my boss is dressed in a relatively formal manner, I will try to follow my boss’s formality which he/she likes. But I will not feel compelled to dress in a like manner to manage impressions.

An excellent sportsman incorporates many traits such as powerful physique, keen senses, discipline, calm and yet gregarious and outgoing. Unfortunately, teenagers lack tenacity resulting in the declining of numbers of sportsmen in our country. Little did they know, becoming a successful sportsman just requires integrity and perseverance. First of all, a successful sportsman consumes a balanced meal which consist all the necessary nutrients for enhancing their physique and metabolism. Besides that, more vegetables are included in the meal.

It is because vegetables contain important minerals and vitamins which are beneficial to sportsmen. Including nutritious food such as seafood, meat, eggs and others are also profitable to sportsmen. Sportsmen should strongly avert on eating fast food because fast food contains excess amount of fat and salt which is unfavourable and an obstacle to becoming a successful sportsman. Enough sleep and rest is also a major requisite for becoming a successful sportsman. Studies have shown that sleeping for 8 hours is the most suitable and healthy time.

Sleeping too much or too less could results in downright situation. Relax after training is too needed as to not over stress the sportsman. Over excessive training could results in tears and wears of your body and does not bring up the consequence that you anticipated. As the most important factor in becoming a successful sportsman, regular training is demanded. Continuous practice with suitable rest is best for a sportsman to prevent over stress. Having a discipline and determined heart is highly valued and necessary in training too. Rebellious behavior will only bring you to be unacceptable in the community.

As a good sportsman, a sublime sportsmanship is needed. Avoid from breaking the rules and be prepared to accept losses. You cannot win in every game that you participated even if you are the most excellent sportsman in the world. Finally, a good coach which is charismatic and motivated is a necessity for developing a successful sportsman. A good coach is needed to seek and tap on to a conceal talent buried in a person. A good coach is also important in arranging strategies to raise the winning factor of a sportsman without breaking barriers and rules.

(CNN) — Dr. Jack Kevorkian, the Michigan pathologist who put assisted suicide on the world’s medical ethics stage, died early Friday, according to a spokesman with Beaumont Hospital in Royal Oak, Michigan. He was 83. The assisted-suicide advocate had been hospitalized for pneumonia and a kidney-related ailment, his attorney had said. He had struggled with kidney problems for years and had checked into a hospital earlier this month for similar problems, his lawyer, Mayer Morganroth, said. He checked back into the hospital in the Detroit suburb on May 18 after suffering a relapse, Morganroth said. Kevorkian, dubbed “Dr.

Death,” made national headlines as a supporter of physician-assisted suicide and “right-to-die” legislation. He was charged with murder numerous times through the 1990s for helping terminally ill patients take their own lives. He was convicted on second-degree murder charges in 1999 stemming from the death of a patient who suffered from amyotrophic lateral sclerosis, commonly called Lou Gehrig’s disease. He was paroled in 2007. After his release, he said he would not help end any more lives. Morganroth told CNN Friday that he was summoned to the hospital Thursday night, with doctors telling him “the end was near” for Kevorkian. 998 video sparked criminal case against Kevorkian “The doctors and nurses were extremely supportive,” Morganroth said. They played music by Kevorkian’s favorite composer — Bach — in his room, and Kevorkian died about 2:30 a. m. , Morganroth said. Attorney Geoffrey Fieger, who was Kervorkian’s lawyer on several assisted-suicide cases, described Kevorkian as a “historic man. ” “He simply felt that it was the duty of every physician to alleviate suffering, and when the circumstance was such that there was no alternative, to help that patient to end their own suffering,” Fieger said in a statement.

In an interview with CNN’s Dr. Sanjay Gupta last year, Kevorkian said he had no regrets about his work. “No, no. It’s your purpose (as a) physician. How can you regret helping a suffering patient? ” he said. Dr. Sanjay Gupta on Kevorkian: Rest in peace In that interview, Kevorkian said that he had three missions in life and that he himself was not ready to die. One of his missions was to warn mankind of “impending doom” that will come from the culture of overabundance. “I’m not going to be too popular for that one,” he said.

His second mission was to educate people about assisted suicide, and his belief that in states where assisted suicide has been legalized, it is not being done right. He believed that people shouldn’t have to have a terminal condition in order to qualify for help in ending their own lives. Kevorkian’s third stated mission was to convince Americans that their rights are being infringed upon by bans on everything from smoking to assisted suicide. In 2008, at the age of 80, he failed in a run for Congress in Michigan. 01:11 AM ET

Assisted-suicide machine among items up for sale in Kevorkian auction The machine used by the late Dr. Jack Kevorkian in more than 100 assisted suicides will be among the items up for sale later this month, the auctioneer and his estate announced. The Michigan pathologist helped spur an international ethics debate by helping suffering patients die and pushing for this practice to be legalized. His conviction in one such case landed him in prison for eight years. He died in early June at Beaumont Hospital in Royal Oak, Michigan, at the age of 83.

Besides the noted Thanatron machine, which Kevorkian built, other items to be auctioned include some of Kevorkian’s correspondences and invention ideas, a pearl flute, his doctor’s bag, a master lock from prison and his signature blue sweater. People can also purchase provocative paintings that he created, which come with brief descriptions from the artist himself. A portion of the auction proceeds will go toward the charity Kids Kicking Cancer at the request of the attorney for Kevorkian’s estate and the late doctor’s niece and sole living heir.

Jimmy Lai was born in Guangdong in 1948. He illegally immigrated to Hong Kong when he was 12. Jimmy found Giordano in 1975. In 1990, Jimmy established Next Media Ltd. Its Apple Daily and Next Weekly are two of the most popular newspapers and magazines nowadays in Hong Kong. Jimmy expanded his media business to Taiwan in 2001. He owns wealth over 3 billion HK dollars. Jimmy is a creative businessman. He demonstrated his innovative ideas no matter in garment or media industry.

Under the leading of Jimmy Lai, Giordano has become one of the leading clothing retailers in Hong Kong and owned over 200 stores since the beginning of 1990s. Jimmy brought a new practice to staff management on the retail business: outstanding sales would be rewarded for double salary. This policy was totally new to clothing retail industry at that time. Besides, Jimmy initiated the policy of “free to try and change with requiring a reason” for Giordano. It gave great confidence to the customers and built a good brand image. Media Industry: Next Media Next Media Limited was found in 1990.

What makes Jimmy Lai a creative businessman is that he has turned printed media into many innovative usages. Turning Newspaper to Direct Selling: AdMart AdMart was a Hong Kong online and phone retailer. Jimmy Lai used the enormous network and media coverage of his Apple Daily to turn a newspaper to a menu for direct selling. AdMart had been the hot topic in Hong Kong after few months it launched. Jimmy Lai’s creative business idea had fitted in many feature of the Hong Kong society at that period. First, it was in a downturn of economy, people were looking for economical alternatives other than traditional supermarkets.

Second, the increasing unemployment provided sufficient manpower for the delivery service of AdMart. Third, Apple Daily was one of the biggest printed media in Hong Kong. AdMart enjoyed the best marketing advantage among all other retail competitors. The launch of AdMart had once been a great challenge to the top retailers in Hong Kong: Parknshop and Wellcome. Although AdMart was closed due to the certain scandals of quality of goods and price war, AdMart was still the first try to turn media business into direct selling business.

Turning Newspaper to Television Another creative business idea comes from Jimmy Lai is the Apple Action News. It is a video service provided by Next Media Limited to report most of the news from Apple Daily. Jimmy Lai realizes that many people prefer videos more than words and they like exaggerated reporting method. He starts the Apple Action News to capture this segment. Through YouTube and smartphone applications, Apple Action News has become one of the most popular information or entertaining media for Hong Kong and Taiwan consumers.

It has successfully turned printed media into to videos and boosted up the consumer awareness to both Apple Daily and Apple Action News. Turning Newspaper to Banners Jimmy Lai is good at marketing his brands. One of his most creative ideas to promote the brand of Apple Daily is to turn newspaper to banners. Apply Daily’s political status is against to the government. It always supports those antigovernment protests. On the days of large protests such as 1st of July and 4th June, Apple Daily provides banners in its first page for readers and protesters.

While some people might think that it is a waste of money, it gains opportunities to advertise Apple Daily for free. While all media in Hong Kong would report those large protests, they must take photos about the situation. As Apple Daily provides free banners for protesters, you will see people raising Apple Daily in the photos of different newspapers’ headlines. First, Apple Daily makes use of the protest opportunity to get free advertisement for its brand in different newspapers. Second, it could create a brand image that many people are reading Apple Daily.

A very good morning to our English teacher , Miss Joanne and fellow students . I am very honoured to be given the opportunity to give a speech on “How to Achieve Success”. What is success ? What do success mean to you ? Does it mean getting straight As in your exam ? Does it mean getting many golds medal in the sport activities ? In my opinion , a successful student is able to achieve a balance in all aspects in life . This include intellectual , physical , emotional and spiritual .

As a student , you have to put in a lot of effort and work hard in order to score a good result . Listen attentively when your teachers are teaching in the class . If you are given any homework by your teachers , make sure that you complete your homework . In addition , do not just merely memorise . You just have to remember the facts and points . Study smart by not memorise blindly . Look for the keyword when memories the facts . It is not difficult to memorise . Apart from that , you should be active in sports . You need to release your stress .

Sports help us to relax and make our mind free from stress . Other than relaxing , you can learn new skill and meet new friends if you take part in sport activities . You can also build team spirit and leadership qualities . In order to achieve success , we need to have a balance diet which contains all the essential food groups . We need to take enough of protein , vitamins , minerals , carbohydrates and all the important fibre . As a saying goes ,”good health is true wealth”. Exercising is good for your body because it helps us to strongthen our muscles .

Regular physical activity will release tension , blood circulation , increase oxygen supply to our brain . So we should exercise at least 10 minutes a day . You can do simple exercise like jogging , cycling and walking . Besides that , we should get at least 8 hours of sleep a day . We must have enough sleep so we will be more alert . Therefore , we will not feel tired or weak . As a conclusion , you need to have a healthy mind and healthy body to achieve success . As a saying goes , “If there is a will , there is a way” . Thank you very much for your attention .