Suppose that you are being hired as a business consultant by the PepsiCo company. As a first…

Suppose that you are being hired as a business consultant by the PepsiCo company.
As a first assignment, you have been asked to prepare a 3-year strategic plan.
Following are the requirements to prepare strategic plan for the PepsiCo. company.

Back ground information about PepsiCo company
Firm History
* In 1965: PepsiCo, Inc. is founded by Donald M. Kendall, President and CEO of
Pepsi-Cola and Herman W. Lay, Chairman and CEO of Frito-Lay, through the
merger:
* 1. Pepsi-Cola In 1898: Caleb Bradham, a New Bern, North Carolina, pharmacist,
created “Brad’s Drink,” a carbonated soft drink he created to serve his drugstore’s
fountain customers.
* 2. Frito Company
* 3. H. W. Lay Company.
* The Major products of the companies are: Pepsi-Cola Company, Fritos brand
corn chips, Lay’s brand potato chips, Cheetos brand cheese flavored snacks,
Ruffles brand potato chips, Rold Gold brand pretzels. Mountain Dew.
Growth
1966: Doritos is introduced, Pepsi enters Japan and Eastern Europe.
1970: PepsiCo moves from New York City to new world headquarters in Purchase, N.Y.
Pepsi is the first company to respond to consumer preference with lightweight,
recyclable, plastic bottles.
1977: PepsiCo acquires Pizza Hut, Inc
1978: Taco Bell
1980: PepsiCo Food Service International (PFSI) is formed to focus on overseas
development of restaurants.
1982:
Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced.
Inauguration of the first Pepsi-Cola operation in China.
1985: PepsiCo is now the largest company in the beverage industry. The company has
revenues of more than $7.5 billion, more than 137,000 employees. Pepsi-Cola products
are available in nearly 150 countries and territories around the world. Snack food
operations are in 10 international markets
1986: PepsiCo purchases 7Up International, the third largest franchise soft drink
operation outside the United States.
1993: Pepsi-Cola introduces Aquafina bottled water into test market.1996: Pepsi-Cola launches Pepsi World at www.pepsiworld.com
Global : Pepsi products are in almost 200 countries throughout the world. There are 22
different brand lines that account for at least $1 billion per year per brand
2009: Celebrated 75 years in Canada, Was on the “Best Food for Women” list in
Women’s Health magazine, Began a partnership with the NFL, Won U.S. EPA Smart
Way Environmental Excellence award, Became official beverage of Norwegian Cruise
Lines.
Mission Statement
Our mission is to be the world’s premier consumer products company focused on
convenient foods and beverages. We seek to produce financial rewards to investors as we
provide opportunities for growth and enrichment to our employees, our business partners
and the communities in which we operate. And in everything we do, we strive for
honesty, fairness and integrity.

Q# Identify the missing components in the given mission statement of
PepsiCo. Re-write the mission statement by incorporating all the
missing component.

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