Swot Analysis Jollibee Foods Corporation
Analysis Jollied Foods Corporation -Tony Tan Contacting Strengths: – Jollied was a regional industry leader that had experienced professionals as chief executives of the organization. – Wide variety of products offered in diverse markets. – Delicious food, drinks and dessert. – Jollied has grown exponentially on all aspects on operation. – Superior menu line- up. -Creative marketing programs. Efficient manufacturing and logistics facilities. It is a stronghold of heritage and monument of Filipino victory. – They got a lot of branches. – 1 branch can reach foot P1744800. Popper day. Weakness: – Fast Food can cause obese. – Spend a lot of money compare self cooking. – The first name that comes to the mind of the people when someone asks about fast- food restaurant. – The existence of other competitors. – Lacked more effective marketing skills as growth revenues decreased.
Opportunities: – Being an agricultural country, full integration in sourcing raw materials could be done. -Became the first food service company to be listed in the Philippine Stock Exchange. -Acquired Greenwich Pizza in 1994. – Employees received extensive training so that they could learn the corporate values of integrity and humility. Threats: -The rivalry between Jollied and McDonald. – Competition from both international companies and other local eateries. Political instability in the country threatened JEFF as it could hamper the opportunities to convince international investors and country leaders to allow a JEFF entry in their entry. -Jollied Foods Corporation is a family-owned chain with about UP. 1 billion annual sales. It has however captured about 52% of the Philippines market ( compared with 16% of McDonald). -Jollied was reported to have been using earthworms in its beef patties for many years to get customers ‘addicted’ to certain so-called chemical elements in earthworms.
Opportunity for economic growth Rapid increase of opening new food chains Exploring the international market – helps advertise our country that we offer good food markets tourism and build awareness – increase sales of the company – strengthens GNP Offer nutritional items on the menu Possibility of creating a policy that will address the health and wellness concern Positive brand – promote an ambiance of being caring to customers The company continues to build its competitive advantage through learning and by appealing to a broader audience.
