Swot Analysis

GOOGLE Google has market leadership for search related advertising with 65 percent of all online searches in 2008. Google has a strong brand name. The company has developed a reputation for providing the best search results as an online search engine. Google is very easy to use or user friendly, anyone with minimal computer knowledge can easily maneuver its way through Goggles website and search for whatever information they would like. The simplicity of the website makes it so that users become familiar with Google very fast. Google is able to provide search results at a very high speed.

Someone can type a keyword in the search box regarding any kind of topics and search results will be displayed in seconds. Another strength of Google is its ability to adapt and innovate its products with changes in demand. Google shows strong financial position with positive cash flow and low debt. Some weaknesses of Google include manipulation of Google ranking technology by spammers. Google cost per click advertising charging and ranking policy confuse marketers in the sense that they cannot predict where their ad would be positioned and how much it would cost.

Another weakness of Google is that it does not provide highly personalized search or expert search. Also Google does not have sticky like yahoo and MSN which can attract users. Although Google is the market leader among search engine websites, only 50 percent to 60 percent of search queries are answered appropriately. As far as opportunities, Google can add sticky like chat rooms and email systems to attract more users. Google can also add more personalized or expert searching. The company can add more services such as private database, print media and multimedia.

Google can merge with established mass market companies to gain more users and advertisers. As far as threats, Google is facing strong competition from rivals such as Yahoo, Msn and face book. Also Google depends partially on some companies or portals like AOL and getting those contracts terminated, Google would loose large amount of revenues. There is no real entry barrier in this kind of online business. This means more competitors can emerge in the future and by providing the same services with improve interface, they can steal Google’s market. Google confusing cost per click and ranking can detract many potential advertisers.

Companies like yahoo provide more services and solutions with conventional search than Google. Google might loose its users to companies with more services. As far as recommendations for strategy, Google should adapt a product development strategy where its focus will be on improving its currents services to attract new users. Google can focus on making its search engine more accurate, relevant and dependable than it is now. Google should also use a diversification strategy where they can add new services to attract new users. Services such as print, multimedia, instant messaging will drive new customers to Google.

Through various marketing techniques Manning Solutions is able to build an extensive clientele. SHOOT Analysts According to, “What Is SWOT Analysis? Definition and Meaning” (2012), “A situational analysis in, which the internal strengths and weaknesses of an organization and the external opportunities and threats faced by it are closely examined to chart a strategy,” (Para. 1).

The SWOT analysis of the Manning Solutions will explain seven external and internal forces which may affect the organization.

Internal Forces

The internal forces being analyzed include processes and systems, technological, ND intellectual property, during the implementation of a strategy in a company.
Strengths allow an organization to gain competitive advantage by properly using resources and capabilities. Weaknesses limit the company ability to meet customers’ needs and put the organization in disadvantage (Pearce ; Robinson, 2009). MASC.. Biggest strengths are the ability to implement, control, and monitor new processes, which have allowed the company to offer quality services in a timely manner. The use of technology is also one of the biggest strengths for MASC…

The company counts with a good information system, which has streamlined many processes within the Strategic Plan, Part ‘I: SWOT Analysis By Tahiti (Mortgage Contracting Services, 2010).

External Forces
The actions and direction taken by a firm depend on the different factors outside the organization. These external factors, such as the economy, competitors, legal and regulations, and society, constitute the external environment (Pearce & Robinson, 2009). For MASC.., economic factors are especially important in determining the organization path. Different trends in the economy must be considered.

MASC.. Operates in the real estate market. The company specializes in property preservation ND inspection dealing with larger mortgage services as clients. The crisis in the real estate market represented a vast business opportunity for MASC… As the foreclosure rate increased so did MASC…
Business. Homes repossessed by mortgage services must be inspected and preserved in fair to good conditions to be offered back in the market. Every foreclosed home represents the possibility off new business for MASC… Another important factor for MASC.. Is the competition. Benchmarking the competition is essential for MASC…

The real estate market is a very competitive environment. Establishing good relationship with clients can keep MASC.. Ahead of the amputation. MASC.. Offers high quality services in a timely manner, which has made MASC.. To receive good customer reviews and score higher than the competition on score cards. A disadvantage for MASC.. Is that the company is fairly new compared to the competition and many competitors have very strong relation with their clients. Legal and regulations are very important factors affecting MASC… Some government regulations can affect MASC.. By limiting the entrance to other areas of the industry.

Changes in regulation are done frequently, which makes it challenging for MASC.. To maintain its employees and vendors trained in the new regulations. So far the company has complied with the new rules and has implemented these new rules in their regular business operation successfully. Conclusions The direction and actions of the company depends on this analysis. A SWOT analysis of MASC.. Was performed concluding that external forces such as the economy, the competition, and the government rules and regulations have very important effect on MASC..

Strategic planning.

The analysis also concludes that MASC.. Strengths and weaknesses must also be taken into consideration when implementing a strategic plan. Strengths such as a good information system, the ability to create recesses and make quick improvement to existent processes allow MASC.. To stay ahead of the competition and be successful. On the other hand, MASC..
Weakness such as insufficient training to employees can become a serious issue and can Jeopardize the company relationships with its customers.

Analyzing the different factors that affect MASC.. Internal and external environment is essential to create and establish
External Factors
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Research and update the case information as much as possible with current research, and then conduct a comprehensive SOOT analysis for Mistiness. Strengths: Mistiness strengths are in its high quality products, efficiency, selling and marketing techniques. The company uses international standards in its product and ingredient selection, ensuring quality that consumers can trust. They build a customer base, trust and encourage product switchover by offering full refunds or product replacement if dissatisfaction occurs.

The selling method of direct by way of district managers and sales reps is a strength as it continues to grow and builds more intimate relationships between the sales force and the buyers. Mistiness uses clear marketing techniques of magazines and mass media advertising instead of relying too heavily on word of mouth. Celebrity actors create product buzz and strengthens its reputation as a solid, successful company. It’s clear marketing demographic of working, educated, and professional women help the company focus its marketing efforts in a clear direction.

Efforts to expand globally has greatly increased sales and brand awareness. Focusing on efficiency and organizational improvements means Mistiness can handle a high number of selling periods with quick turnovers and higher levels of sales. Its loyalty programs and mission for positive attitudes and pledge to make the company number one together makes employees in line with company goals. Rewards such a cars draws in prospective sales reps and managers. Finally, Mistiness pricing techniques that match the income levels in the demographic and geographic areas they sell make it affordable and accessible for everyone.

Weaknesses: Mistiness extreme and fast paced growth has a few weaknesses and areas for improvement. Focusing too narrowly on women, and Asian women, alienates many other markets and demographics as potential customers for Mistiness. Also, as the direct selling company is many sales reps second Jobs, the high turnover is expensive for Mistiness in training resources and causes lower employee loyalty levels. Although the organization is currently improving itself to raise employee retention it needs to do more to make reps and managers see the company as their career and full-time focus.

Also, increasing its pricing as the recession ends could take away the buying potential for many customers whose income has not increased. This would weaken the company’s mission of providing affordable products. Oil dependency in its products is also very problematic. Not only is this not an environmentally conscious ingredient, scarcity of resources and political and geographical considerations with oil make it a highly unstable ingredient to be dependent on and could drastically lower revenues if it were to be restricted or hard to obtain.

Opportunities: Mistiness development of several products a month means the company will continue to expand and shift with the times and changing trends and developments. Expansion and exportation into global markets has the opportunity for infinite growth, and the continuation of modernizing the company through advertising with popular celebrities and expanded products lines will also provide Mistiness with huge growth and new market opportunities. The direct selling method being a success even in the recession with successful marketing and pricing Soot Analysis for Mistiness By philosophic economic climates.

Increased prices as a result of increased salaries of its target consumers will give Mistiness higher budgets to continue successful mass marketing eateries. Threats: For starters, the company’s rapid product development and expansion of its cosmetics and personal care line into the “Friday’ collection has the potential to backfire in its focus to provide consistent and quality products. Too many products can weaken the company by pulling it in too many directions, especially if products that have not been properly tested start to fail or are in poor quality as the result of trying to get new products to buys as quickly as possible.

Offering full refunds and replacements are great marketing techniques but could kefir financially if ever utilized by too many consumers. Mistiness competitors are also global organizations with huge resources, strong reputations, and many mass marketing campaigns of their own. These strong competitors will continue to be a huge threat for Mistiness and source of constant challenge to distinguish themselves as the better choice to prospective buys and employees alike.

Political, environmental, and demographic situations and unrest could be a potential threat as there are some countries with unstable climates Mistiness is working in and or considering expanding in to. Oil in this same context could threaten Mistiness ability to produce its many products. After review of current information on Mistiness, they have continued to expand and grow on a global level. They are now the “number one cosmetic in Thailand” (http://www. Misconceptions. Com/about. PH). Their website boast several global awards in brand name, product quality, and sales achievements.

They now boast over 10,000 products all over the world, have recently built a new distribution center, and provide certifications to continuous improvements on their importing and exporting of products. Mistiness looks to triple its sales in the next three years as it is entering Southeast Asian companies and works with the Asian Economic Community (ACE) (http://www. Nationalities. Com/business/Better-Way-has-big- plans-for-Mistiness-in-Sean-mark-30174717. HTML). 1. Identify and discuss the major SOOT considerations in Mistiness attempt to continue its growth and dominance in the Thai market.

Maintaining growth and dominance in the Thai market while also expanding on a global level will be a challenge for Mistiness. Anytime there is extreme and fast growth there are many SOOT considerations that must be analyzed in order for the company to position itself for further growth, dominance, and success. I think the biggest factor for Mistiness in the Thai market will be to expand its marketing to a more diverse market (males, other income levels, non-Asian ethnicities) and to strengthen its internal organization structure for employee loyalty through efficiencies, rewards, and pay rates.

Mistiness should also continue to be a market specialist on importing and exporting cosmetics by continuously developing, growing, and updating its distribution and partnership methods. 2. Identify specific VIALS consumer profiles which coincide with Mistiness product development, promotion, and positioning strategies. Why might this type of cryptographic segmentation be useful at Mistiness? Them into categories (Farrell & Hairline, 2011, p. 178). There are several VIALS consumer profiles which correlate with Mistiness product development, promotion, and positioning strategies.

Looking at figure 6. 5 on page 179 we can see that Strives, Thinkers, Achievers, coincide with Mistiness products and organizational structure, and as an organization try to expand and appeal to Experiences and Believers although these are not its primary consumer profiles. Strives lack resources (low income) but strive to improve their situation through Jobs and making risks. They appeal to Mistiness as sales reps looking for car and home purchasing power and to work towards achievements. Thinkers are the educated women Mistiness looks for to sell and mange sales reps.

They think globally and are value minded which are right in line with Mistiness strategies. Achievers look to advance career wise and make perfect candidates for district managers for Mistiness as well as consumers that want ease of shopping experience. Experiences like products that are “on trend” which is where Mistiness tries to market to by using celebrities in their marketing ads and Believers are very loyal which is what the organization hopes to achieve by getting them to switch and try with their refund/replacement tactics.

What specific marketing program actions would you recommend over the next five years? Why would you recommend them and how would you approach implementation? The specific marketing program actions I would recommend over the next five years would be to focus on mass marketing to expand brand awareness on an international bevel, implement by television campaigns social media development and continue to use pop culture such as actors to market and modernize Mistiness products.

I would also recommend market specialization in the import and export of cosmetics, implemented as Mistiness is building new distribution centers and building certification programs in increase specialization and efficiency (Farrell & Hairline, 2011, p. 182). These actions help make Mistiness a global brand name such as Avon, appealing to all profiles and reaching to all corners of the globe with products that everyone has a chance to afford and can better themselves by representing.

Wal-Mart is one of world’s public corporation, located in America. It has many large discount stores. The stores were founded in 1962, in 1969 was incorporated, and in 1972, it was listed in New York stock exchange. Wal- Mart deals with grocery, consumables, and toy. Due to it’s many stores in United States, Wal-Mart is recognized world wide as the largest private employer. Wal-Mart incorporation operates in many states with different title. The incorporation has been successful South America and in China, in North America, there are results are mixed, but in Germany, the venture was totally unsuccessful.

Initially, Wal-mart had about thirty eight stores, a thousand and five hundred employees, and about $44. 2 sales. It had a rapid growth, such that within twenty five years of operation, about one thousand, one hundred and ninety eight stores had been developed, with about two thousand associates, and an increase in sales to $15. 9 billion. All its operating units are linked by a satellite network which has two way voice as well as data transmission, and a one way video communication. Apart from communication, the network facilitates tracking of sales and inventory.

The rapid growth of Wal-mart has subsequent effects on small towns businesses, and at the same time enhanced many developments such as railroad, and a pace which it set for other small and retail business in states where the stores are located. Currently the Wal-mart operates in a number of formats such as food and drug stores, supercenters, cash and carry stores, small markets, apparel stores, restaurants, soft discount stores and membership warehouse clubs (Matthew & Graham, 2006, 18-20).

SWOT Analysis Strength Wal-Mart has grown rapidly, and has expanded globally. Currently Wal-mart is a powerful retail brand. It operates in many states, countries, with many associates wide variety of goods and services in the brands. The company operates in Brazil, Argentina, Canada, UK, Puerto Rico, South America, China, Japan and Mexico. The company has reputation for convenience, value for money and ensures that every store contain varieties of products.

The company has human resource, management and development strategies. The strategies enhances investing on people where by the company trains people to work in the company, ensures the employees are retained to advance their experiences in operation, and to reduce the costs associated with recruiting and training new employees. Through the strategy, the company gets the best from the experience employees whose experience broaden for the benefit of the company with time through out their retention.

Wal- Mart supports its international logistics system through information technology. This has made Wal-Mart to develop core competence. Use of satellite network helps the company to get appropriate information pertaining every product, service and the units. The information give the knowledge on performance of products in every store, and country wide. With this, the company makes appropriate corrections to improve the performance of the product,and facilitates in efficient procurement (Bianco et al. 2007, pp. 46)

Research showed that this Company had problems in corporate governance practices in relation to financial auditing and putting in place workable internal controls. To help in solving this problem, the company should form a Compliance Committee. This committee will be responsible for monitoring and enhancing the code of conduct therein. This committee will be responsible for making compliance training for all the employees. Compliance training will equip the employees with the necessary skills that will help employees to carry out proper internal controls in the finance sector.

In this committee there will also be the release of mandatory ethics of which the employees will have to adhere to. This code of ethics will help in prevention of behaviors that work to the detriment of the Company’s financial sector. Such behavior includes taking petty cash without proper accounting. This Company should carry out documenting formal, written policies and procedures governing the financial close process. This should include the implementation of formal monthly closing meetings with corporate and region accounting staff.

Such meeting will be very beneficial to iron out any problems before they progress. These policies and procedures properly implemented will help in solving problems that are related to internal controls in the financial sector. United Rentals as a Company should start implementing more formal account reconciliation and analysis processes. This should include the approval of review and approval requirements. These formal account reconciliation analysis processes will help to ensure that the internal controls in the finance sector are well functioning and will help seal any loopholes therein.

There are various solutions that can work for this Company in order to improve the internal controls in the finance sector that are a problem in this Company. One of the ways this can be solved is through implementation of more formal journal entries. These journal entries will help the accountants and other employees therein to monitor any transactions that will be carried out during the day, weak and month. This will ensure effectiveness in the internal controls.

The management in United Rentals should also ensure that there is proper documentation, review, approval requirements and related procedures. This will help in ensuring that journal entries are properly prepared with supporting documentation and have been appropriately approved. This approval should be done by the supervisors in charge of the financial sector in United Rentals Company. Among other solutions that United Rentals should put in place also includes upgrading of the corporate finance and accounting staff.

Once the staffs in an organization are not up graded, they always lead to detriment in internal controls in the finance sector of the organization. Upgrading will help eliminate this problem. United Rentals also needs to ensure that there is addition of several experienced financial personnel. Experienced personnel will enact control measures that are quite pragmatic therefore solving the problem of poor internal controls in the finance in this organization. These experienced personnel should mostly be the implemented at the

Vice President, Director and senior analyst levels in United Rentals Organization. Conclusion United Rentals Company was started in the year 1997. It deals with renting of equipment. It is the largest in the world. This Company has got strengths including having many branches. On of the main weaknesses is in its internal controls in the finance sector. There are also opportunities and threats that exist in United Rentals Company. There are many solutions that can be implemented in this Company to solve the problem of poor internal controls in the finance sector.

This includes upgrading of corporate and finance and accounting staff.

References

Anthony C. (1998): SWOT Analysis; An explanation of the S. W. O. T. Analysis process; New York; Macmillan Press Collett, S. (1999): SWOT Analysis; Computerworld; New York; John Wiley & Sons; Vol. 33; 19-43 Hay, D. (1990): Strategic management in non-profit organizations; Westport; Greenwood Press Hicks, W. (2007): Corporate information, retrieved from; http://www. ur. com accessed on 2007-07-28 McNamara, C. (1999): Strengths; Weaknesses; Opportunities and Threats; Oxford University Press; UK

Fast track route to drunkenness: more efficient, more expedient Impressive alcohol content Good fight against competition: The company sell three can for every can sold by Heinlein and Greenberg. Low price – about El cheaper than the competition The first to packages in 50 CLC servings before all of the others adopted the same format. Benefits of the most low-key distribution network in all of France – generally bought in Arabian corner shops Variety of product: The company is also known for its other products like in Holland with the alcohol-free beer.

Strong brand name: The 806 beer have a lot of follower in the world as a beer to be savored. “People are so keen on 806 that they’re keeping the entire can to themselves, even drinking it alone. ” Emblematic of street culture: This beer has found its following at street level, via alternative movements, only distribute in local corner shops and service station. It has becoming the beer of choice for Night Owls and insomniacs due to the distribution across Arabian shops that are open at late at night.

Cult object avers by Doc Cogency in his song 06 festival: every year, people spend the 8th June striving to drink as much 806 as is humanly possible 806 style Culturally baggage-free: the new generation claims it as its own due to the 806 lack of history. Attractive packaging: dark blue with gold trimming – colors synonymous with prestige products – Its very rich aspect attracts most of young players. Weaknesses positioning: Barrie’s consumers are mostly people from the street, usually people addicted. Their pool of consumers is large but the consumption of 806 is mostly not lately.

They are targeting “particular” consumers that could discourage wealthy or high middle class people to use the product. Regarding the positioning, I don’t think that the company need to change it. In fact, even if it’s a strange or non-common positioning, it profitable. The company knows the risk and the critics it would have to face but it’s work and young people like this positioning of “street beer” with prestige packaging. Therefore, if the company change its positioning, it would lost a lot of young consumers.

Lake of ass games Less innovation compare to Worrisome

Opportunities:

1 . Sony has long history of successful product such as Walkway, AS.

2. Sony can establish a license agreement quickly with large number of third party game developers, some of them turned into exclusive agreements.

3. Get the advantage of ASS, a lot of people still buying it from Amazon or Best buy, etc.

4. Blue Ray become the standard format for high definition content.

5. Production Sony Palpitation: Soot Analysis By sambaed

Threats:

1 . After 7 month of WI Launched in the market, all the shipments of WI been sold immediately

2. Low retail price of Oxbow 360 and WI when we compare it to ASS

3. Microsoft strategy of development process through the creation of CAN, new software tools that will make the cost of games creation low, that will decrease the game prices.

4. The WI wireless controller and creative Ideas

Step 2: Problem Defined Even thought that Sony is a great company and AS had several peaks, and achieve a lot of success and had been the top , but after w while, when Oxbow 360 and WI, showed up in the market with their latest Technology the Market share of AS 3 starts to decline , Oxbow and WI start to earn this share, so the Key problem is the Decline in Market share.

Step 3: Identification of Alternatives:

1 . Keep the current price of ASS, and increase the marketing and advertising and offer low price games

2. Decrease the price of ASS to gain larger market share.

Step 4: Critical Issues:

1 . Most of the new video games based of physical activities such as baseball, football, horse racing, etc.

2. Market Dominance was geographically shifted to Japan , from the west coast of US

3. Most of the movies now days, released as Video games.

4. Sony ascent to market leadership was fast in the ass.

5. ASS is still in the Market.

Step 5: Alternatives Analysis:

. First: Keep the current price of ASS, and increase the marketing and advertising and offer low price games Sony could keep the high retail price of ASS to stay in the high class level but they can increase the marketing, buy pushing the idea of high quality, high price specially the Blue Ray definition, and offering lower prices and more diverse games to make people would like to buy ASS even with its high retail Price, and to mention the great history of Sony.

. Second: decrease the price of ASS. Sony can decrease the retail price of ASS, that will lead to larger market share faster, specially that the production cost of ASS will go down in 2008 and later, and they should find a way to keep the production cost lower.

Step 6: Recommendation: also be able to compete Nintendo and Oxbow even in prices, plus they should focus more on the Marketing and Advertising , and to market the idea of high quality and Blue ray definition between people and push it into homes and gather industry support , also don’t forget to produce more divers games with lower prices, and the most important customer they should focus on and try to retain are the ASS users by encouraging them to upgrade to ASS.