marketing

OCAs IN DETAIL OCA 1 – Individual Pick a company (e.g., Sephora, Best Buy, Beyond Meat, Spotify), product category (e.g., makeup, food delivery apps, video conference apps), or a cause (sustainability, consumer education, cancer awareness) that has an interesting marketing problem or opportunity worth researching during COVID-19. You need to be able to collect data […]

Assignment Title: Marketing and Customer Experience Management Assessment Learning Outcomes: Critically assess the financial impact of sound customer experience management. Evaluate the consumer decision-making process linked to tourism and hospitality buyer behaviour and satisfaction. Judge the methods that hospitality and tourism organisations adopt to ensure competitive advantage and maximise the customer experience Overview of the […]

Question Description This is for a Marketing class MKT 102- Intro to Marketing at California Coast University. IT NEEDS TO BE 300-500 WORDS Here is the text book for the class and IT MUST BE USED FOR CITING AND REFERENCES: Marketing: An Introduction Gary Armstrong, Philip Kotler, 2011 Prentice Hall ISBN.13: 978-0-136-10243-4

Question Description Video Case Please access this link: Chapter 13 Video (Links to an external site.) View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 13. Please bold type the two or three words that describe each of the three […]

Question Description 1.Report writing: market analysis; identifying, analysing, describing and segmenting  markets. 1500 words 2. Oral presentation on video (write a speech draft 700 words) Describe how the business environment impacts on the application of key marketing theories  Present an argument( orally or in writing) that is suitable for a marketing audience, addressing the digital […]

Question Description Learning Objectives Covered LO 02.01 – Define digital media and electronic marketing and recognize their increasing importance in strategic planning. Career Relevancy Getting potential customers to buy into a new product or service is important. But it’s also important to get internal stakeholders, like employees, to buy in as well. This strengthens branding […]

Question Description X-Culture Reflection Now that we’ve had a break from the formal X-Culture schedule, it is time to do one last thing. This is to reflect on what you learned from the entire X-Culture experience. Assignment: Write a detailed, thoughtful reflection on your X-Culture experience focusing on three issues: 1)What did I learn about […]