The Impact of Korean Tv Dramas on Taiwanese Tourism Demand

The Impact of Korean Tv Dramas on Taiwanese Tourism Demand. The popularity of Korean TV dramas began with the drama Fireworks, first shown in Taiwan from July to September 2000. Based on that information, the data were divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005. The Chow tests […]

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