Target Market

Based on the assessment of the market segments, the target market for soymilk is the growing pool of health conscious consumers. A study on grocery baskets to determine health consciousness showed that around twenty percent of households are health conscious (Prasad, Strijnev & Zhang, 2008). Specific characteristics of the health conscious segment include those in […]

The pricing option that I deem appropriate for the 14-24 year olds category target market of Virgin Mobile will be the third option; “A Whole New Plan. ” This option provides no contracts, no hidden fees, prepaid compared to the post paid, and satisfactory off-peak hours. This pricing structure is a welcome offer especially to […]