Television

In this report we have analysed the TV industry and how BskyB has had a strong impact in a competitive media sector. We have established that although BskyB has undertaken criticism of losing certain ‘edge’ to some of its channels (supposedly sky one). The BskyB Company as a whole is one, which is most favoured by public and always looked upon as a big competitor against terrestrial channels and other pay per view suppliers such as NTL and Telewest. Introduction In this report our aim is to identify BSkyB’s position within the television industry platform.

The report will navigate through a series of facts and figures and we will be applying strategic tools such as PEST and Porter’s 5 forces to establish key issues about the industry. This report will develop by initially looking at the television industry as a whole by looking at audience levels and trends and establishing BSkyB’s competitors using concise and relevant sources. We will be using both primary and secondary material to assist in our research, which will include books, Internet sites, newspaper articles and sufficient handouts from Richard West.

We intend to clarify that although critics say; that channels such as Sky 1 is losing its ‘edge and innovative abilities’, in the recent months. BSkyB still maintains a firm hold on the British Television Industry, which will also be reflected on in the future. This October digital television will be six years old following the UK market dominated by the satellite platform and one key player, BSkyB established in 1998. Producing entertainment, news and sports programming to 12. 2 million subscribers, BSkyB also offers interactive TV services.

Despite the consolidation of the industry, competition remains intense with its nearest rivals such as Telewest like BskyB, also acts as both a platform provider and content provider. The other significant player is NTL. However we will specifically look at key channels, which have always been competitors with BskyB from the start, these being the terrestrial channels; BBC One and Two, ITV, Channel Four and Channel Five, the audience viewing figures we have used is supplied by; www. barb. co. uk. BBC Terrestrial channels (One and Two):

There is a strong sense that the BBC maintains a personal hold with viewers and therefore it has special responsibilities to uphold. In terms of Public Service Broadcasting the channel is obliged by law than any other terrestrial channels to show a number of genres and live event coverage’s. In terms of BBC Two it concentrates on educative programmes providing serious factual, Arts and Classical musical areas.

The BBC is a key competitor for BSkyB holding the highest annual viewing share of for three consecutive years from 2001 from all the terrestrial channels with the latest figure of 25.6%1(see appendices figure 1 for annual % shares of viewing – individuals- 2001-2003)ITV: ITV is the second competitor to BSkyB closely behind the BBC with 23. 7% shares of viewing for 2003 (see appendices).

ITV commands a strong position in the U. K television market. It is backed by one of the largest programme budgets in Europe and expected to an investment of approximately  850 million in the 12months to 30th September 2004. ITV’s average audience is peak-time between 7. 00pm and 10.30pm pulling in 7 million viewers compared to an average of 2 million viewers for channel four.

Channel Four: In terms of competition with BSkyB, channel four is the second least threat compared to the other terrestrial channels. With a 9. 6% audience viewing share in 2003, the channel does cater for different audiences, its risk taking and its different approach to subjects such as documentaries on religious groups seems to be perceived as providing well for particular groups rather than for the population as a whole.

Channel Five: Channel Five has obligations to provide arts and classical music by the same number of people as ITV. However in terms of audience viewing percentage it is by far the lowest of all terrestrial channels with 6. 5% in 2003. With such a poor audience level it is not a major competitor to BskyB, which has almost had thrice the better audience level than channel five in three years (see appendices) as BskyB had a prestigious reputation channel five is one which is often labelled as ‘tacky’.

Anita Westerly Television (TV) can have its own educational and social benefits for many children; it can also be very entertaining and educational in many ways. When children watch positive role models perform respectful acts to others that alone can inspire children to make encouraging and helpful decisions when encountering others. TV awards children the chance to explore the globe through many diverse shows that expand on different countries and places such as Space and the Deep Ocean.

Children can earn about different animals, cultures, and gain exposure to different ideas that may not be available in their own town. However, the reverse also can be true; children may see or hear things on TV that parent’s may not want them to learn. TV can also affect a child’s health, behavior, and family in negative ways through different kinds of behavioral issues. How children learn and retain information, along with the type of programming they watch, can inspire children and adults alike to become more involved with educational shows using flashcards and instructive guides.

There are many types of learning styles among children, and to fully understand each type can be very useful for parent’s who want the best for their child’s education. There are three main styles that can describe how most children learn. They include the visual, auditory, and kinesthesia learners. Many children do not learn by using Just one of these categories; they can use all three if this is how they retain information the best. The way a child learns is not decided by children themselves, children will tend to use the style that most naturally comes to them.

Many visual learners use pictures, diagrams, and tables to help them fully retain information (Feller & Solomon, 2000). Visual learners tend to have very vivid imaginations and learn by seeing pictures or tables; they may also think of things that they encounter or learn each day in an imagery format (Vincent & Ross, 2001). An auditory learner may enjoy listening, talking, and carrying on conversations with others on what they are trying to learn or Just remember.

With many children, by listening to their Abs’s through a song, they can retain how the alphabet goes much easier. In school, auditory learners can benefit most by listening to their teachers first then repeating pictures in their mind, as do the visual learners, but rather filter incoming information through their listening and repeating skills. An auditory learner is usually very talkative and has difficulty with writing (Vincent ; Ross, 2001). Kinesthesia children choose to engage in hands-on activities that use the sense of touch to learn.

For kinesthesia learners to fully understand and retain information presented to them, they must touch, feel or be able to apply the information in some ensue Tao physical activity or object. They tend to take many notes and use pictures to help remember what they learned. Kinesthesia learners also have a very difficult time paying attention and can seem to become uninterested if there is not physical involvement of any kind (Vincent ; Ross, 2001). For example, children tend to learn their shapes faster by physically picking up an object of a certain shape and placing it through the corresponding shapes hole inside a toy box.

Visual and kinesthesia learners are similar in that they both use a hands-on approach toward learning by applying what they have learned to an event in their lives or an object that they physically can see or touch. Physical hands-on learning can have its advantages, but it can provide only so much information for children. Reading and being able to fully comprehend what is being read is also a very helpful skill in retaining information. TV shows today offer plenty of educational value with different toys, games, and reading guides for the children to fully comprehend what they are watching.

When children spend less time playing outside with their friends and more time in iron of the TV, it can lead to very . “Eighty-three percent of children from age six months to less than six years view TV or videos about one- hour and 57 minutes a day. TV viewing is a contributing factor in childhood obesity because it may take away from the time children spend doing physical activities; lead to increased energy intake through snacking and eating meals in front of the TV, and, influence children to make choices through exposure to ” (Obesity and Overweight for Professionals, n. . ). Children can come very impressed by the plethora of colors that a TV displays, while sitting in front of one, a child can become almost too mesmerism’s. Watching two or more hours of television for children younger than two years can have detrimental effects on a child’s attention p, impulsiveness, and restlessness (Alias, 2004). When toddlers are beginning their adventure into this amazing world, their brains are developing much more rapidly than when they will become adults. This stage is critical to children learning how to walk, associate names with faces, learning words, ND creating social bonds with others.

If a child is in front of the Top often these critical developmental skills get overshadowed by TV shows and its effect on a child’s attention abilities. TV by itself, without guides or books, can have very positive effects on a child’s ability to explore many places, animals, or things that cannot be seen otherwise. TV can inspire children to try new activities that could lead to playing a certain sport, instrument, or trying something that they would not try without seeing someone else perform it first. The Olympic Games would be an excellent example of how TV can inspire children to try new activities they would never try before.

The Olympics do not happen very often and most often it is not feasible to attend the Games themselves. Another benefit of current TV shows today can motivate the children to read the book first or even inspire adults to challenge their child to read the book before they can attend the theater to see the movie. Whether children watch current media at home or at a relatives/friend’s house, it can benefit children to have parental involvement so that they understand much more efficiently what they are watching.

A channel assigned precisely for young children from infancy to preschool can assist educationally with a double influence: censorial perceptual development and an audio visual enrichment of the cultural environment (Finalized, 2012). This can, in many ways, add to the performance of a children’s future education by obtaining higher test scores, making better decisions, and bringing forth greater opportunities in future educational goals such as college. When children regularly watch the same type of educational programming, they can grow a special interest for shows of educational nature further in life, expanding their knowledge base.

Channels such as Nick Jar. Have special programming all day long for children of a younger age group, whereas, Nickelodeon offers programming tailored toward an older age group. This can make it much easier for children to find the shows that interest them. When children become interested in what they watch, the information obtained will be much easier to retain for future use. There are three different types of parental mediation that aren’t can use while their children are watching TV.

Restrictive Mediation, Shared Viewing, and Instructive Mediation are excellent methods for parent’s to be actively involved with their children’s viewing experience. Restrictive mediation is a method that some parent’s use to restrict the amount of time, type of programming, and forbidden content from their children’s viewing. This method is also helpful for parent’s who like to use TV as a reward/punishment system. Shared viewing is purely just a parent-child viewing experience; whereas, Instructive Mediation refers to a aren’t-child discussion of content (Warren, Egger, & Kelly, 2002).

With the different types of learning styles identified in most children today, it can become quite difficult for parent’s to be resourcefully involved with their children’s viewing experience. When parent’s fully understand each type of learning style and how their children use those different styles to efficiently and appropriately learn, they can successfully make the viewing experience for their children much more pleasurable and educational for all. Following children’s is an important detail to keep n mind.

Digital television offers a superior format by broadcasting sharper pictures and clearer sound. Also, digital television is versatile and can be used for a variety of purposes. Furthermore, with digital television, there is an efficient use of the spectrum for a variety of essential services such as police departments, emergency services, delivery companies, etc. This is because digital signals free up bandwidth and provide space. Jerome Adda and Marco Ottaviani write that, “Digital compression technology allows roughly six times as many channels to be broadcast with the same amount of spectrum used by one analogue channel.” (169)

Digital television is a new advanced technology which is used to send and receive broadcast signals (both picture and sound). Digital television supports the following services: subscription TV programming, computer software distribution, data transmissions, teletext, interactive services and audio signals. Digital television is superior to analog television because it is more accurate, versatile and compatible with other electronic media such as computers, satellites, mobile phones, etc. Digital television has certain technical specifications which set it apart.

Joel Brinkley writes that these qualities of digital television have made it very popular and attractive. These are as follows: progressive scanning, square pixels, enhanced frame rates, added lines per frame, different aspect ratios, different aspect ratios, and clearer sound. Progressive scanning is a better technical format than interlaced scanning. The former allows for smooth sequence of video frames. With this, progressive scanning which is used in digital television allows for compatibility between digital television and computers.

With square pixels, digital television has 1920 pixels per line and a total of 1080 lines per frame. This gives pictures on digital television a sharper resolution. With the enhanced frame rates digital television allows more frames per second. As a result motion portrayed on digital television is more realistic- the more frames per second, the more realistic motion will be. The aspect ratio for digital television is 16:9. This aspect ratio of digital television gives larger pictures and makes viewing more natural. Digital television produces clear sound because it uses five channels of discrete compact disc quality audio.

Apart from the aforementioned, digital television presents a number of advantages which hitherto were unavailable with analog television. With digital television there is a wider choice of programs available for the audience to choose from. Digital television presents a large number of channels and this does not affect the quality of any the programs on the channels. Furthermore, on digital television, the audience is able to engage in other activities such as electronic shopping, betting, etc. Digital television is also a channel for reaching the audience with information services because the medium is not restrictive.

With digital television, the audience is able to browse the Internet. Also, digital television also provides telephone services and is compatible with computers and mobile phones. The technology of digital television is very compatible with many other digital devices. This ability makes it possible to achieve a high level of interactivity on digital television. Viewers are able to vote on digital television using remote controls, as well as achieve two way communication with the mother station for various purposes.

In terms of income generation, digital television offers an efficient way of monitoring subscriptions and ensures that only people who pay receive the service. In this way digital television is very useful to manager so broadcast stations. From this time on, there has been steady growth in digital television. Toward this end, there has been a deadline set to ensure a transition from analog broadcasting to digital broadcasting in the United States. Other developed countries of the world have also set dates for this transition. Origin of digital television.

Although digital television is often perceived as a recent phenomenon, the journey to where it is now began a long time ago. According to Alexander B. Magoun the first digital television system originated between 1956 and1961. It was started by Richard Webb, an ex RCA engineer, who was working on contracts for encrypted video communication contracts required by the military and National Security Agency in the United States of America. Magoun writes that Richard Webb was able to obtain digital signals when he “converted the analog brightness data from a monochrome video signal into a binary bitstream.”

This binary bitstream was encrypted by the digital computers used by the US Military at the time. Webb based his work on the knowledge and experience of other engineers from other companies. Webb found the modulation technique of Frank DeJager (an engineer from Phillips) very useful. Originally this modulation technique was used in sound recordings. Using the modulation technique, Webb and his team in Colorado encoded the relative brightness of each pixel (they did not encode the absolute brightness). In doing this, they saved significant bandwidth and created a single channel for data transmission.

Thus digital television came into being. The first digital television station was established in the White house when President Dwight Eisenhower was in office. This system remained in place in the white house till 1979. What is Analog Television? Analog television encodes pictures using varying single voltage and radio frequencies. Analog television receives and displays broadcast signals that are transmitted using the radio waves. Alexander B. Magoun notes that in analog television, the video component is transmitted using amplitude modulation (AM) while the audio component is transmitted using frequency modulation (FM).

Analog television is inefficient because it is subject to interference. When this interference happens, the pictures become grainy and picture quality is greatly diminished. The quality of analog signals is dependent on the distance between the receiver and the transmitting station. On analog television, the broadcast signal continues to weaken as distance increase from the broadcast station to the receiver. When this happens, the pictures which appear on the analog television become ghosty with grains (it appears to be snowy). This is often referred to as a snowy, fuzzy or ghosted picture.

However, digital television is able to overcome this shortcoming which plagues analog television. With digital television, distance does not matter. No matter how far the broadcast station is from the receiver, the picture quality does not diminish. As long as the digital signal is still being received, the picture quality remains the same. Digital television does not suffer from ghosting or noise that arises from weak signals. The converter boxes which are used by digital tuners receive numeric information from the antenna. This eliminates the possibility of interference in digital signals.

Analog television signals are transmitted using and interlaced format. In this interlaced format, the odd number lines are transmitted first before the even number lines. Each of these sets of lines are referred to as fields. These two fields make up one picture frame, i. e. the video image. In a sense, analog television is restrictive. On the other hand digital television provides an opportunity for datacasting which enhances interactivity. In this modern age there is need to establish a two way relationship with the audience and this is what digital television ensures.

The era of delayed feedback is no longer the case. Audience reaction can be measured with ease. However, it is important to state that analog television has been used before the advent of digital television. Although the former has its shortcomings it has served many uses in society to date. In the early days, according to American television standards, there the analog television was operated at 30Hz frames per second. This was in contrast to the 24 frames per second in the early days of motion pictures. However, with the introduction of color television there was a slight adjustment to 29. 97Hz frames per second.

Chi-Mei Optoelectronics (CMO) is a world-leading manufacturer of TFT-LCD display panels for use in applications such as desktop monitors, notebook PCs, and LCD TVs. The company was founded on August 6, 1998 and was listed on the Taiwan Stock Exchange (stock symbol 3009) in August 2002. As of early 2006, CMO had over 15,000 employees worldwide. CMO has long cultivated its base at the Tainan Science-Based Industrial Park, where it currently operates four production facilities including one 3. 5-generation fab, one fourth-generation fab, one fifth-generation fab and one 5. -generation fab. To maintain a high level of competitiveness and flexibility, CMO is relentless in its investment activities and has aggressive plans for the deployment of its next-generation plants. In addition to capacity expansion plans for its current facilities, CMO is in the process of building its second fifth-generation fab, and a new 7. 5generation fab. With its commitment and heavy R&D focus on the highest quality of in-house self-developed technologies, CMO is able to attract the most brilliant TFT-LCD R&D talent in the industry.

In addition to ongoing innovation in production process technologies, CMO strives to satisfy consumer demands and expectations for high quality LCD panels by continually making technology breakthroughs and refinements. CMO is also dedicated to facilitating the clustering of the Optoelectronics Industry, and has put tremendous effort towards vertical integration with its suppliers. CMO has brought together leading upstream suppliers, including producers of glass substrates, backlight units, polarizing films, cold cathode fluorescent lamps and driver integrated circuits.

CMO also initiated the Optoelectronics manufacturing cluster in Tree Valley (previously known as the LCDTV & Industrial Support Park), and has been ahead of the curve in localizing the procurement of key components and equipment to enhance supply chain efficiency. This in turn has significantly stimulated the upgrade and development of Taiwan’s innovative Optoelectronics Industry. The world is currently entering a new golden era of high definition digital TV and multimedia.

As one of the leading manufacturers in the global LCD-TV panel industry, CMO continues to focus on the development of advanced technology and innovative products, and shares in the responsibilities of promoting the knowledge-based concept of the “digital home”. Last year, CMO organized the “2005 Digital TV Technology Forum” in which government representatives and experts from around the world were invited to share their experiences and visions on the future of the digital home.

We at CMO believe it is our duty and obligation to satisfy our customers’ needs and expectations with high quality displays, and to enhance Taiwan’s presence in the world’s TFT LCD display industry. Corporate Structure Business Performance 2005 Operation Results In 2005, CMO’s panel production set another historical record. Annual panel shipment increased by 90% to 23,685 thousand units, while annual revenue increased by 49% to NT$152, 844 million. Net profit amounted to NT$ 8,047 million. Revenue from LCD-TV panels contributed over 40% of annual sales, with an annual shipment of more than 5. million units. Our annual capital expenditure was NT$ 62,018 million. Operation Strategies We expect that the China market will play a very important role in our global operation strategies. Therefore, we established Ningbo Chi Mei Optoelectronics in the second half of 2005, which was a very important first step to implement CMO’s global operation and cost reduction strategies. More importantly, Ningbo Chi Me Optoelectronics, as our first investment in China, also builds a stronger base for the long-term development of CMO in this competitive TFT-LCD industry.

Also, to provide high quality customer service and maintain close customer relationships, CMO established two new subsidiaries, one each in Europe and Singapore. Additionally, CMO will invest more aggressively in the technologies of various key input components to protect our company from potential industry-wide shortages. 2006 Operational Goals Buoyed by the expected strong replacement demand and imminent emergence of digital life, the worldwide TFT-LCD market is forecasted to experience strong growth and profits in 2006.

To strengthen our position as a leading manufacturer of LCD-TV panels, we will keep expanding our production capacity through the mass production and ramp up of our second 5G Fab and Ningbo Chi Mei module assembly plant, as well as achieving higher yields at the 5. 5G Fab and the equipment move-in of the 7. 5G Fab. Meanwhile,CMO will aggressively invest in the market of key input components to achieve cost reductions in an efficient manner. For 2006, with all our empolyees’ efforts and innovations, we have confidence in keeping our position as a leading manufacturer of LCD-TV panels.

In addition, we will continue to strive for higher market share in the notebook computers and desktop monitors markets. Operational Highlights Business Activities CMO’s scope of business includes the research, development, production and sale of TFT-LCD display panels and color filters. 2005 Sales Chart: Industry overview Due to the dominating technology, diversified applications and cost effectiveness, TFT-LCD monitors has become the mainstream product in the flat panel display industry in recent years.

In 2005, the suppliers of the key components such as backlights, color filters, driver ICs, and polarizers benefited greatly from the strong demand generated by the mass production of next-generation TFT-LCD fabs. According to DisplaySearch, Taiwan’s share of worldwide LCD TV panel revenues grew dramatically from 27. 4% in 2004 to 38. 7% in 2005. TFT-LCD is a capital-intensive and technology-intensive industry. The main countries include Taiwan, Korea and Japan. In 2005, LCD TV panels bloomed due to the smooth mass production and ramp up of worldwide ifth generation and above fabs. According to DisplaySearch, the production of LCD TV panels increased to 28 million units in 2005 from 8 million units in 2004. In the past, the main manufacturers focused on competing for higher production capacity. Now, in order to gain better positioning in the future LCD TV market, the key players are paying more attention to accurate demand predictions, flexible production, and new advanced technologies. Also, the price fluctuations of LCD TV panels have smoothed out compared to before 2005.

The following chart is an overview of the TFT-LCD industry: R & D Expenditures Short and Long Term Operating Development Plan In 2006, CMO will continuously strive to capture a higher market share in the TFT LCD market and provide more diversified products A. LCD-TV Product CMO will continuously improve our market shares and revenues in this market. Due to the strong demand for LCD TVs, we will offer an extensive product line of full HD panels above 40” to fulfill the demands of our clients.

Based on our solid worldwide customer base, CMO will continue to improve the operation performance in each area. Also, CMO will more aggressively explore new business opportunities in developing countries. B. OA Product In 2006, CMO expects to capture 1 to 2% more market share than last year in the desktop monitor and notebook applications. We will offer more competitive wide-format products, and develop 22”, 24” and 30” panels for the monitor segment. Also, we will produce notebook panels in our fifth generation fab, which will improve our competitive advantage as well.

In 2006, CMO will not only offer more diversified products, but also continuously provide our customers with better service and cooperation in order to achieve higher a market share in the TFT-LCD industry. Industry growth forecast DisplaySearch has forecasted the large-sized TFT LCD panel demand in 2006 to consist of 7. 86 million units for notebook computers and 135 million units desktop computer monitors (11. 6 million units for other applications), with respective annual growth rates expected to be 24% and 14%. We produce notebook panels in our 3. , fourth and fifth generation fabs, which can economically cut sizes such as 12. 1”, 13. 3”wide, 14. 1” and 14. 1”wide, 15”and 15. 4”wide, and 17”wide. Monitor panels are produced in our fourth, fifth, and 5. 5 generation fabs, which have economic cutting sizes for 17”, 19”, 20. 1”, 19” wide, 22”wide and 24” wide format. CMO’s marketing division expects the LCD TV panel market will reach approximately 43 million units with an annual growth rate of 54% in 2006. More importantly, 32” and above panels will account for more than 40% of the total market.

1. 0. INTRODUCTION Meaning of Open Source Software (OSS) Open source software (OSS) is defined as computer software for which the source code and certain other rights normally reserved for copyright holders are provided under a software license that meets the Open Source Definition or that is in the public domain. This permits users to use, change, and improve the software, and to redistribute it in modified or unmodified forms. Meaning of Hardware A computer’s hardware consists of the physical components necessary to operate and interact with a computer.

Since a computer’s primary language is binary, devices are necessary to convert our input into that language. The binary code coming out of the computer must also be translated into something usable for the operator. Meaning of Software Software is often divided into two categories: 1. System software: Includes the operating system and all the utilities that enables the computer to function. `2. Application software: Includes programs that do real work for users. For example, word processors, spreadsheets, and database management systems fall under the category of applications software. 4. The Latest Development in ICT 4. 1 Hardware |a) Canon Pixma MP280 |b) Canon Pixma MX360 | |[pic] |[pic] | | | | |-The Canon Pixma MP280 is an entry level all-in-one printer, |-The Canon Pixma MX360 was first introduced by Canon in January | |scanner, and copier with enhanced photo printing capabilities.

It|during CES 2011. It is an entry level model designed for small | |was the budget-friendly model out of its line of eight photo |office/home office use, alongside the Pixma MX410. We have | |printers released by Canon in 2010. Taking on the new Pixma photo|already reviewed the leading flagship inkjet out of the bunch, | |printer look, it features a simple glossy black design with |the Pixma MX882, and the inkjet that is one step down from it, | |silver accents just like the previously reviewed sister |the Pixma MX420. Now we will take a look at the MX360.

This | |product, the Canon Pixma MP495. Canon has included Full HD Movie |four-in-one can print, scan, copy, and fax and connects to a | |Print and photo editing software, as well as the Easy Photo Print|computer via HighSpeed USB 2. 0 (note that the MX410 has wireless | |app for Android smartphones in the package. Moreover, this photo |connectivity). It has an automatic document feeder that can fit | |all-in-one offers high color resolution color photo capabilities |up to 30 sheets and a 100-sheet rear feed tray. We tested the | |with a maximum of 4800 x 1200 dpi and is Energy Star certified. MX360 and found that it can print up to 8 black and white pages | |It is currently selling for only $70 from Canon’s website; so |per minute under the default settings. The MX360 has a list price| |keep reading to find out if this is the right printer for you. |of $79. 99; check out our full review below to find out if this is| |Our reviews include an overview of specifications, testing |the suitable inkjet for your office at that price. | |results, a summary of the build and design, and more. | | 4. 2 Software a) Adobe Photoshop Lightroom 2. 0 |b) Adobe Photoshop Lightroom 3. 0 | | |[pic] | |[pic] | | |-Adobe Photoshop Lightroom 2. 0 Beta was advertised in official |-Adobe Photoshop Lightroom 3. 0 beta was released on October 22, | |emails from Adobe in April 2008. New features include: |2009.

New features include: | |¦                     Localized corrections (edit specific parts |¦                     New chroma noise reduction | |of an image) |¦                     Improved sharpening tool | |¦                     Improved organization tools |¦                     New import pseudo module | |¦                     Multiple monitor support |¦                     Watermarking | |¦                     Flexible printing options |¦                     Grain | |¦                     64-bit support |¦                     Publish services | |The official release of Lightroom v2 was on July 29, 2008, along |¦                     Custom package for print | |with the release of Adobe Camera Raw v4. 5 and DNG Converter 4. 5. |On March 23, 2010, Adobe released a second beta, which added the | |Adobe has added DNG Camera Profiling to both releases. This |following features: | |technology allows custom camera colour profiles, or looks, to be |¦                     New luminance noise reduction | |created by the user and saved. It also allows profiles matching |¦                     Tethered shooting for selected Nikon and | |the creative styles built in to cameras to be replicated.

Adobe |Canon cameras | |released a complete set of such Camera Profiles for Nikon and |¦                     Basic video file support | |Canon models, in addition to basic Standard Profiles for all |¦                     Point curve | |supported makes and models, through Adobe Labs, at the same time |Although not included in any beta release, version 3 also | |as the Lightroom v2 release. This technology is open to all |contains built-in lens correction and perspective control. | |programs compliant with the DNG file format standard. | | 5. 0 Pervasive Computing 5. 1 Meaning of Pervasive Computing

Pervasive computing (also called ubiquitous computing) is the growing trend towards embedding microprocessors in everyday objects so they can communicate information. The words pervasive and ubiquitous mean “existing everywhere. ” Pervasive computing devices are completely connected and constantly available. Pervasive computing relies on the convergence of  wireless technologies, advanced electronics and the Internet. The goal of researchers working in pervasive computing is to create smart products that communicate unobtrusively. The products are connected to the Internet and the data they generate is easily available. 5. 2 Examples of Pervasive Computing Smart TV [pic]*Samsung Smart TV

Smart TV, which is also sometimes referred to as “Connected TV” or “Hybrid TV”, (not to be confused with Internet TV, Web TV, or LG Electronics’s upcoming “SMART TV” branded NetCast Entertainment Access devices), is the phrase used to describe the current trend of integration of the internet and Web 2. 0 features into modern television sets and set-top boxes, as well as the technological convergence between computers and these television sets /set-top boxes. These new devices most often also have a much higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and less focus on traditional broadcast media like previous generations of television sets and set-top boxes always have had.

The technology that enables Smart TVs is not only incorporated into television sets, but also devices such as set-top boxes, Blu-ray players, game consoles, and other companion devices. These devices allow viewers to search and find videos, movies, photos and other content on the web, on a local cable TV channel, on a satellite TV channel, or stored on a local hard drive. GPS [pic]*Garmin GPS The Global Positioning System (GPS) is a space-based global navigation satellite system (GNSS) that provides location and time information in all weather, anywhere on or near the Earth, where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible by anyone with a GPS receiver.

The GPS project was developed in 1973 to overcome the limitations of previous navigation systems, integrating ideas from several predecessors, including a number of classified engineering design studies from the 1960s. GPS was created and realized by the U. S. Department of Defense (USDOD) and was originally run with 24 satellites. It became fully operational in 1994. 6. 0 Conclusion Open Source can be used by anyone and because it has no copyright claims, so users are free to use, change, and improve the software, and to redistribute it in modified or unmodified forms. Pervasive Computing is to make our lives easier because we can interact with computers. Besides that, we can easily give the computer commands and the computer will grant your wish. 2. 0 The Latest Open Source Operating System (OS) 2. 1 Meaning of Open Source OS

Open Source Operating System is the most important program that runs on a computer that is free to use, change, and improve the software, and to redistribute it in modified or unmodified forms. Every general-purpose computer must have an operating system to run other programs. Operating systems perform basic tasks, such as recognizing input from the keyboard, sending output to the display screen, keeping track of files and directories on the disk, and controlling peripheral devices such as disk drives and printers. 2. 2 Examples of Open Source OS a) Dream Linux [pic] DreamLinux is a modern and modular Linux system that can be run directly from the CD and optionally be easily installed onto your HD. Dreamlinux comes with a selection of the best applications designed to meet mostly of your daily needs.

It is based on Debian and Morphix, which means it takes advantages of their best features and adds its own modern development tools. b) Haiku [pic] Haiku is an open-source operating system currently in development designed from the ground up for desktop computing. Inspired by the BeOS, Haiku aims to provide users of all levels with a personal computing experience that is simple yet powerful, and free of any unnecessary complexities. Haiku is developed mostly by volunteers around the world in their spare time. 3. 0 The Latest Open Source Application Software 3. 1 Meaning of Open Source Application Software Open Source Application Software includes database programs, word processors, and spreadsheets and others.

It is free to use, change, and improve the software, and to redistribute it in modified or unmodified forms. 3. 2 Examples of Open Source Application Software Web Browser [pic]*Mozilla Firefox A web browser is a software application for retrieving, presenting, and traversing information resources on the World Wide Web. An information resourceis identified by a Uniform Resource Identifier (URI) and may be a web page, image, video, or other piece of content. Hyperlinks present in resources enable users easily to navigate their browsers to related resources. The major web browsers are Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, and Opera. Spreadsheet [pic]*Microsoft Office Excel

A spreadsheet is a computer application that simulates a paper, accounting worksheet. It displays multiple cells usually in a two-dimensional matrix or grid consisting of rows and columns. Each cell contains alphanumeric text, numeric values or formulas. A formula defines how the content of that cell is to be calculated from the contents of any other cell (or combination of cells) each time any cell is updated. Spreadsheets are frequently used for financial information because of their ability to re-calculate the entire sheet automatically after a change to a single cell is made. A pseudo third dimension to the matrix is sometimes applied as another layer, or layers/sheets, of two-dimensional data.

International Case Study Conference Case study title-“Once Upon a Time in Doordarshan” Abstract An Indianpublic service broadcaster, a division of PrasarBharti and once the only and most viewed television channel. However, later it gradually entered the declining phase which is evident from the sharp decline in viewership in homes with Cable and Satellite Television which in 2002 was just at 2. 38% for DD National . It had a modest beginning with the experimental telecast starting in Delhi on 15th of September, 1959 with a small transmitter and a makeshift studio.

The regular daily transmission commenced in 1965 as a part of All India Radio. The television service was extended to Mumbai and Amritsar in 1972. Uptill 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were segregated from radio in April 1st 1976. Each office of All India Radio and Doordarshan were placed under the management of two separate Director Generals in New Delhi. Finally, in 1982, Doordarshan as a national broadcaster came into existence. With the onset of private channels in 1991, Doordashan lost its sheen.

Despite of the fact that it is backed by government, it can only afford to have incremental changes. Given present-day realities when every government in New Delhi uses Doordarshan as a state medium and its viewers as a incarcerated audience, one can opine that probability of things being changed is highly remote. Today we enjoy numerous channels described as General Entertainment Channels or GECs, but back then Doordarshan was the one-stop shop for news, for entertainment, for sports, for edu-informative shows, for light hearted comedies, for song and dance for everything.

Though the entertainment and movie industry had attained astral heights today, but it must be mentioned that the roots and origin of entertainment came from the authentic Doordarshan. Doordarshan is now more than 50 years old and the challenge before it is to adopt the changes that have taken place in the current scenario then what it prevailed when it began its journey. As a public service broadcaster, it needs to ensure that its broadcasting is driven by sincere vision of providing accessible, diverse, independent and high-quality content to citizens.

The popularity of Korean TV dramas began with the drama Fireworks, first shown in Taiwan from July to September 2000. Based on that information, the data were divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005. The Chow tests revealed a significant structural change in the total number of Taiwanese visitors to Korea between the two sample periods. Additional analyses indicated that a significant structural change was attributable mainly to the increase in pleasure travel, further demonstrating the strong effects of Korean TV series in Taiwan.

Empirical results support the concept of film-induced tourism. Keywords: TV drama; Korea; Taiwan; outbound travel; Chow tests Traditionally, South Korea has focused on exporting manufactured goods. However, recently, the country has become known for exporting entertainment products. In May 1994, the Korean Presidential Advisory Board on Science and Technology released its first report regarding the impact of digital technology on economic development. The report pointed out that the Hollywood film Jurassic Park generated revenue equivalent to foreign sales of 1. million Hyundai cars (Shim, 2002). The comparison between Hyundai cars and 868 TOURISM ECONOMICS Hollywood films drew the country’s attention to the importance of media content to the national economy. Since then, the Korean government has declared the high value-added audiovisual industry as one of the national strategic industries for the next century. In 1995, the government enacted the Motion Picture Promotion Law, with incentives such as tax breaks to encourage corporations to invest in the film industry (Shim, 2002).

Korean TV dramas did not travel much beyond the national border until the late 1990s. Along with the Korean government’s support for the film industry, Korean TV dramas began to be broadcast in Asia, the Middle East, Eastern Europe and Russia (Lin and Huang, 2006). The Taiwanese media coined the slogan ‘Korean Wave’ in 2001, in response to the phenomenal popularity of the Korean pop culture in Taiwan (Chang et al, 2005). Not only has Taiwan been engulfed by the ‘Korean Wave’, but also Japan, China, Singapore and Malaysia (Lin and Huang, 2006).

The popularity of Korean TV dramas in Taiwan began with Fireworks, first aired in 2000. The programme was an enormous success and it was rerun several times over the years, thereby forming the foundation of the ‘Korean Wave’ in Taiwan (Sung, 2008). Since Fireworks, more than 100 Korean soap operas have been shown in Taiwan (Lin and Huang, 2006). The Korean TV programmes have led to a dramatic change in the negative image associated with Korea; for example, roughness, violence and a lack of cultural refinement (Sung, 2008).

Taiwanese people are now more willing to purchase Korean consumer goods (Onishi, 2005), join an international trip to Korea (Onishi, 2005) or learn the Korean language (Sung, 2008). Lee (2005) argued that the popularity of Korean TV dramas and movies overseas could launch a second economic boom for South Korea, particularly benefiting the entertainment and tourism industries. Lee (2005) stated that according to the export statistics of South Korean TV dramas, Taiwan was a leading importer (24. 5%), followed by Japan (19%), China (18. 6%) and Hong Kong (3. %). Accordingly, this study tests the influence of the popularity of Korean TV series in Taiwan on the number of Taiwanese tourists travelling to Korea. Although previous studies have discussed the effect of films on tourism (Tooke and Baker, 1996; Riley et al, 1998), no formal statistical tests have been performed to examine the significant increase in visitation and there has been no focus on a specific overseas audience. Taiwanese tourism demand for Korea: from 1980 to 2005 Geographically, South Korea and Taiwan are very close to each other.

After World War II, both countries perceived each other as political allies until the early 1990s. For 12 years (1980–1992), the number of Taiwanese visitors to Korea increased gradually from 76,995 to 302,184, with an average annual growth rate of 14. 59% (see Figure 1 for the monthly travel flow from Taiwan to Korea). However, in August 1992, Korea severed diplomatic ties with Taiwan to pursue its relationship with China. In 1993, the travel flow collapsed dramatically, by almost 60%, after the end of the political relationship.

Note: Dotted line 1 – end of political relationship between Korea and Taiwan (8/1992). Dotted line 2 – earthquake of 21 September (9/1999). Dotted line 3 – start of the popularity of Korean TV series in Taiwan (10/2000). Dotted line 4 – outbreak of SARS in Taiwan (4/2003). Starting in 2001, the number of Taiwanese tourists travelling to Korea increased rapidly, although political ties were not renewed. Experts attribute the sudden travel flow to Korea to the unprecedented popularity of Korean TV dramas in Taiwan (Onishi, 2005). The growth rate of the travel flow to Korea (28. 9%) in a short period is impressive: 108,831 in 2000 to 368,205 in 2005. One sharp decrease occurred in 2003 because of the negative effect of the SARS outbreak in Taiwan on Taiwanese overseas departures. However, the number of Taiwanese visitors to Korea rebounded quickly. In 2004, to accommodate the strong tourism demand for Korea, Taiwan signed a new aviation agreement with 870 .

Figure 2. Monthly time-series data of Taiwanese tourist arrivals in Korea: different purposes for visitation (1/1997–12/2005). Korea to resume flights between the two countries, ending a 12-year suspension on regular flight services (Government Information Office, 2005). Data, hypotheses and tests of structural changes Figure 1 presents monthly time-series data of total Taiwanese overseas travel (all countries) from January 1980 to December 2005; data were obtained from various issues of the annual report on tourism by the Taiwan Tourism Bureau.

Figure 1 also plots the monthly data of total Taiwanese outbound travel to Korea over the same period. Data were collected from the Korea National Tourism Organization’s (KNTO) Taipei office. Figure 2 illustrates monthly data of Taiwanese arrivals to Korea in terms of purposes for visiting: pleasure, business, official and other. Data from the KNTO Taipei office were available for only nine years, from January 1997 to December 2005. KNTO (2006) reported that in 2005 pleasure trips accounted for 94. 1% of the total Taiwanese travel to Korea; in the same year, business, official and other categories accounted for only 0. 23%, 4. 86% and 0. 10%, respectively. To examine whether the popularity of Korean TV dramas in Taiwan has a Taiwanese tourism demand for Korea 871 significant impact on Taiwanese travel to Korea, we hypothesize that there is a structural change in the total number of Taiwanese trips to Korea before and after October 2000. This date is selected because the first popular Korean TV drama, Fireworks, ended in September 2000. To investigate the ffects of the popularity of Korean TV dramas further, we test if there is a structural change in total outbound departures (all countries) before and after October 2000. We expect no structural change in total outbound departures if the significant increase in Taiwanese overseas travel is restricted to South Korea, due to popular Korean TV dramas rather than the overall growth of outbound travel in Taiwan. In addition, we apply the same hypothesis to the different purposes for visitation (business, pleasure, official and other) to see which type of visit is affected more significantly by the popularity of Korean TV series.

Accordingly, the following hypotheses are tested:

• Hypothesis 1: There is a structural change in the total number of Taiwanese visitors to Korea before and after October 2000.
• Hypothesis 2: There is a structural change in the total Taiwanese outbound departures before and after October 2000.
• Hypothesis 3: There is a structural change in the number of Taiwanese pleasure trips to Korea before and after October 2000.
• Hypothesis 4: There is a structural change in the number of Taiwanese business trips to Korea before and after October 2000.
• Hypothesis 5: There is a structural change in the number of Taiwanese official trips to Korea before and after October 2000.
• Hypothesis 6: There is a structural change in the number of trips of the other category before and after October 2000.

We used two Chow tests, namely the Chow breakpoint test and the Chow forecast test, to ensure the consistency of structural break test results. To perform the tests, the full sample period is divided into two subsamples: January 1997 to September 2000 and October 2000 to December 2005.

The results of the Chow breakpoint test (Table 1) show a significant structural change in the total number of Taiwanese visitors to Korea, but no structural change in the total Taiwanese outbound departures before and after October 2000. In addition, structural changes are detected in pleasure travel and official travel, but no significant structural change is found in business and other travel. In conclusion, the Chow breakpoint test results support Hypotheses 1, 3 and 5. Table 1. Tests of a structural change in the number of Taiwanese visitors: before and after the popularity of Korean TV series.

Tourist arrivals Total outbound departures Total Pleasure Taiwanese visitors to Korea Yes Yes Yes Yes Business Official Other Chow breakpoint test Chow forecast test No No No No Yes No No Yes 872 TOURISM ECONOMICS The Chow forecast test produced similar results, with a minor difference in the results of travel purposes (Table 1). Structural changes are detected in the total number of Taiwanese visitors to Korea, pleasure travel and other travel; no structural changes are found in the total Taiwanese outbound departures and business and official travel before and after 2000.

Therefore, Hypotheses 1, 3 and 6 are supported. Discussion and conclusion This study conducts tests of structure changes to examine the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea from January 1997 to December 2005. The two Chow tests demonstrate a structural change in the total number of Taiwanese visitors to Korea between two periods: before and after October 2000 (before and after the showing of the Korean drama Fireworks).

In addition, the fact that there is no structural change in the total number of Taiwanese outbound departures suggests that the significant increase in travel flow to Korea is an independent phenomenon, not associated with the overall growth of outbound departures in Taiwan. Chow tests, using travel purposes, do not show that business travel has a significant structural change, indicating that the number of Taiwanese travellers coming to Korea for business is not changed significantly before nd after 2000. For official and other travel, the results of two Chow tests are mixed; therefore, it may be difficult to support the existence of a structural change. Among four groups, only pleasure travel consistently shows a structural change through both Chow tests. This indicates that pleasure travel most likely drives a structural change in the total number of Taiwanese visitors to Korea before and after 2000, thereby further demonstrating the significant effects of popular Korean dramas in Taiwan.

If Korean TV dramas, staged in Taiwan over the past few years, were linked to travel motivation, the effect would be seen on pleasure trips rather than other types. Overall, this study presents strong evidence regarding the effects of film on overseas travellers and supports the concept of film-induced tourism (Tooke and Baker, 1996; Kim et al, 2007). After diplomatic ties ended in 1992, South Korea was perceived by the Taiwanese as a violent country and one that overnight traded loyalty and faith for economic gains (Choe, 2001).

Although this study does not measure the image/perception change, it is reasonable to assume that the popular Korean TV dramas have had a positive influence on the image of Korea, thereby leading to more Taiwanese pleasure trips to Korea. This study, therefore, confirms indirectly that movies, specifically TV dramas, can be an effective vehicle to change the perception of a certain destination country and further ease political conflict between two countries by stimulating social/pleasure travel flow (Kim et al, 2007).

The film-induced tourism of this study is therefore in line with earlier notions that tourism is likely to act as a positive force to promote peace by reducing tension and suspicion (D’Amore, 1988). The great success of Korean TV dramas in neighbouring Asian countries such as Taiwan seems to offer an opportunity to consider countries further away than Asia. Due to globalization, outbound travels from the West to the East (and vice versa) are increasing constantly. The West may learn Asian culture, Taiwanese tourism demand for Korea 873 specifically Korean culture, through Korean dramas or movies.

Therefore, the Korean government should develop the deeper understanding resulting from film-induced tourism to promote South Korea as a more appealing travel destination in the world. Future research directions The analysis of the present study is at a general level, breaking down Taiwanese arrivals only by total and purpose of visit. It is useful to identify the detailed profile of Taiwanese visitors drawn by popular Korean TV dramas. Hence, it is recommended that future research of this kind includes demographic variables such as gender, age and occupation.

In addition to Taiwanese tourists, similar analyses should be performed using visitors from other countries/places where Korean TV programmes are broadcast. Currently, the film-induced tourism demand for Korea is being generated from East and South East Asian countries where the ‘Korean Wave’ exists strongly. In Asia, each country has its unique cultural character and economic power. Some demographic or behavioural differences may be found among these Asian visitors to Korea.

References

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