I’m studying for my Marketing class and need an explanation.
This 10-12 (should not include cover page, table of content, abstract, graphs, charts, reference page), page paper must be typed with a 1” margin on all sides, 5-space indentation, font 12 Times Roman, double-spaced. It must comply with APA rules.
The paper will include a cover page, a 150-200 word abstract page, introduction the body of the paper, conclusions, and references on a reference page. The paper should include at least six academic references.
YOU MUST HAVE HEADINGS AND SUBHEADINGS FOR EACH SECTION.
The final project for this course is a written International Investment Report and a Summary Presentation. Your company wants you and your colleagues to research a possible investment in a foreign country. Your team will be given an industry and a country. You will need to pick a company in the industry. This can be an existing real company (Eg. Starbucks) or a fictitious company made up by your team.
You must evaluate the industry and country of investment to determine if the current circumstances in the specified country can support a business of your type. Country evaluation should focus on economic, financial and political risk of the country. Industry structure analysis would look at the regulatory structure as well as the competition in the target country. Issues such as privatization, identification of major competitors and overall strategy for entering the country should be discussed. Depending on industry, you should pick the right entry strategy. You must define the scenario.
The final recommendation would be whether or not to enter the specific country in the designated sector and what should be your entry strategy. The goal of the project is to analyze the prospects for expanding your company into the foreign country.
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