The Client & Background Information Salus Marine Wear is a local company that manufactures life…
The Client & Background Information
Salus Marine Wear is a local company that manufactures life jackets (PFD’s). They sell B2B and B2C. You have been asked to develop a preliminary report on how the company can improve their brand visibility and sales in 2022. Compose a brand positioning statement, choose 5 of the categories listed below and write a goal and set of objectives for each.
Your IMC Budget for 2022: $10,000
A) Brand Positioning Statement
Compose a positioning statement that explains the company’s communications, branding, and messaging goals. Your statement should encompass the company’s values, vision, or mission, as well as how the business’s offering benefits perspective customers and/or the community in general.
B) Types Of Goals & Objectives (Choose at least 5 sections to cover)
Minimum total 5 goals & 10 objectives
Choose 5 section from above or more and write in total 5 goals and 10 objectives. It can be like choosing 1 section and then writing a goal for that and 2 objectives. You need a total of 5 goals for any of the 5 sections and then write 2 objectives for each section,