The Drawbacks of Marketing Automation in Business Organization

Marketing automation could nurture leads and develop better relationships with prospects even before interacting with the marketing team. A big part of the purchasing process is overseen by the marketing team. The team ensures that the data obtained from leads is utilized through the automated marketing processes to achieve a better outcome.

Research has it that only a quarter of buyers reveal their interest to purchase during the early stages of product development. The remaining majority gain interest in the products and services as a result of the automated marketing activities in the digital era (Chaffey et al 515).

Marketing automation could lead to the customers being informed; hence, their ability to make a bigger purchase. During the process of nurturing leads through the automated activities, customers get to learn more about the organizations that they have been interacting with. The provision of more relevant information to customers provides a platform for the organizations to earn more revenue through bigger purchases that result from nurtured relationships (Baker, Michael and Hart 16).

Marketing automation could grant visibility into the behavior of customers by collecting the relevant information about their internet activities. Marketers who understand their customer become more strategic in their communications as the automated marketing tools avail the marketers with the relevant information pertaining to their audience.

Marketing automation could also prioritize leads by grading them based on the activities that have been recorded by the CRM tools. The scores could be helpful in gauging the level of interest and the intentions to purchase products or services (Baker, Michael and Hart 38).

Limitations of Marketing Automation

There could be a challenge of defining clear objectives when the automated marketing processes are used alongside the CRM tool of marketing. It is necessary for an organization to define a clear set of objectives that it strives to achieve by building a customer relationship. Most of the organizations that use CRM tool of marketing do not have well-set goals that they intend to implement. In many occasions, the goals are not measurable; thus, the organizations cannot assess the advantages and challenges of using the CRM (Baker, Michael and Hart 385).

There could be a challenge of settling on a core team that would work on implementing the CRM in marketing. Many organizations seem to think that it is the duty of the IT person to manage and control the entire process. It is a requirement that a competent team is put in place to initiate the CRM implementation process.

Defining the automated marketing process could be a problem for the organization. Without a clear definition of the project, it is guaranteed that the project would not be successful. It would be appropriate if all the aspects of the automated marketing process are defined to ensure the security and efficiency of the project.

Moreover, it may be difficult to re-align the automated marketing programs with the culture of the company. It is necessary that the business owners map their operations with the CRM application to provide a favorable environment for the employees and users while keeping track of the company operations (Baker, Michael and Hart 429).

Works Cited

  • Baker, Michael, and Susan Hart. The marketing book. Routledge, 2008.
  • Chaffey, Dave, Paul Russell Smith, and Paul Russell Smith. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge, 2013.
  • Choy, M., and B. Tay. “Meeting the Upskilling Demands of the Singapore Workforce through MOOCs: A White Paper by Udemy and Dioworks Learning.” (2016): 4.
  • Pham, Thi Hong Van. “Marketing automation as an enabler in B2B: A study from customer retention perspective.” (2017).

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business and administrative studies
great job as always
Customer 452773, February 26th, 2023
Management
Thank you!!! I received my order in record timing.
Customer 452551, February 9th, 2021
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
Leadership Studies
excellent job
Customer 452773, August 3rd, 2023
Human Resources Management (HRM)
excellent
Customer 452773, July 11th, 2023
English 101
great summery in terms of the time given. it lacks a bit of clarity but otherwise perfect.
Customer 452747, June 9th, 2021
Philosophy
Thank you
Customer 452811, February 17th, 2024
Management
Love this writer!!! Great work
Customer 452597, April 5th, 2021
Business and administrative studies
excellent job
Customer 452773, March 12th, 2023
Business and administrative studies
perfect
Customer 452773, February 23rd, 2023
Leadership Studies
excellent job
Customer 452773, August 26th, 2023
BUSINESS LAW
excellent job made a 93
Customer 452773, March 22nd, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp