The Strengths of ABS-CBN
ABS-CBN’s strength in content creation allow them to provide more value to their advertisers by way of innovative creative executions across free TV, cable TV, radio, print and the new media platforms (mobile and the Internet). Licensing and branded entertainment, including brand and product integration in our programming, also enhance their airtime revenue potential while GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over, Felipe L. Gozon, chair and chief executive officer for GMA Network, said.
ABS-CBN continues to be the number one TV station in June with an average national audience share of 37% or five points higher than GMA’s 32%, according to recent data from Kantar Media. The Kapamilya Network’s primetime teleserye “Mara Clara,” which Filipinos followed religiously through the months until its intensefinale last month, topped the list of most watched regular programs for June with an average rating of 38. 6% Out of the top 15 currently running programs, ABS-CBN took eleven spots and secured the top eight slots. They are:
- “100 Days to Heaven” (34%),
- “Maalaala Mo Kaya” (30. %),
- “Guns and Roses” (28. 7%),
- “Pilipinas Got Talent” (28. 4%),
- “TV Patrol (27. 5%),
- “Minsan Lang Kita Iibigin” (26. 6%),
- “Rated K” (23. 8%),
- “Wansapanataym” (23%)
- “Gandang Gabi Vice” (20. 1%),
- “Goin Bulilit” (20%),
- “Mula sa Puso” (18. 8%).
Therefore, as consultants, we would recommend you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more audience shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.
