To answer those questions you must use the biography of Josephine Ester Mentzer ( The founder of…

To answer those questions you must use the biography of Josephine Ester Mentzer ( The founder of Estee Lauder) makeup line. Please give the citations from where you got the information in MLA format.

Remember that each fact given in the bio-poem must be supported by MLA format reference citation.

• Line 1 -First Name (Only. DO NOT GIVE LAST NAME AT START OF YOUR BP)(no citation needed)

• Line 2 -Birthplace (country or state), family origin, family economic status; sibling rank, highest education level, name of the university (if applicable) (citation needed).

• Line 3 – Whose managerial style was _______(citation needed).

• Line 4 – Who believed in theory X or Y______(citation needed).

• Line 5 Who demanded respect or wanted friendship from his/her staff _____________ (citation needed).

• Line 6 – Whose best managerial skill was (conceptual, technical, or interpersonal) (citation needed).

• Line 7 – Who displayed strong moral ethics or committed to social responsibility (as a generous philanthropic giver) or who placed prophets above everything and believed in the old adage “The Business of Business is Business” (Is it possible that they could be both ruthless yet philanthropic?) (citation needed).

• Line 9 – Whose biggest failure was____________ (citation needed).

• Line 10 – Who is most remembered for_________(citation needed).

• Line 11 – Who was special because __________(optional-personal opinion based)

• Line 11 – Who taught me ____________(personal opinion based

• Line 12 – Last name ______________(Only)

• Line 13 – First and last name________________

Here is the biography of Josephine Ester Mentzer

Josephine Esther Mentzer was born on 2 july, 1908 in New york United states.she was cofounder of Estee lauder which is a cosmetic company. She is regarded as one of the influential business women that have ever lived on American soil. She came to first known about the marketing lessons in store of her father which was a hardware store. Here she learned perfectionism and about the quality products that drew her attention towards fashion and beauty at such a tender age.From her uncle who was a skin specialist she learnt the secrets of making lotions and face creams.later on she was married to joseph lauter whom she later divorced and remarried. They founded the Estee lauder. Inc. together. At first they mostly focused on skin treatments. Their marketing strategy was unique. They used to spend money on the samples which they gave away at fashion shows and this unique advertising strategy was a success. Their success rate can be estimated by following data. In 1958 their company employed 5 people and had sales of about 850,000 dollar which rose to 1000 people and 100,000,000 in sales by 1973.

Another policy that they maintained was that inspite of selling its products at prestigious outlets they sold them only through departments thus even common people could afford it . Their best-known products include Youth-Dew fragrance and bath oils,Aramis men’s products,Clinique allergy-tested cosmetics etc .By the end of century their products were sold in more than 135 countries and had net sales of about 8 billion annually.