Tourism Industry

Formulation the problem formulation part of my report I would describe advertorial situation of the U. K Tourism industry. The service concept of? Simply Travel? Will give us information about the services provided the company. I will find out about the customers, competitors of the company. I will find out what lattice, economical, social anthropological factors affecting the company and its demand situation.

Limitations biggest limitation for writing this report is time and the passages write. It is a broad topic and it could be better presented available more time and space to write about, but still I have tried highlight some main points raised during my finding. My knowledgeable the company ? Simply Travel? Is internet-based and I could notable to contact the company for further information. Due to the lack information about the company I will only describe one component of the Service Management System. I will be describing only the TO part of the SWOT analysis. Methodologies inspired from the Service Management System I will describe disservice concept of the company . I will conduct a P. E. S. T analysis Teflon out the political, economical, social and Technological factorizations the company. From SOOT analysis, I was conducting Atonality’s to tint opportunities tort the Simply travel In future.

Tall will use Secondary data collected from different industry irreplaceable on internet for my report. Travel has been providing travel isolationistic 26 years for the discerning travels who want more from thyroidal than Just a decent tan. Not through the aggressive marketability’s, but by providing an attractive alternative to mass-marketplace holidays has lead Simply travel. To gain a big loyalty polkaing the holiday travelers. Reverse its customers with wide variety of hallucinogenic destinations like Croatia, Greece, Italy, Morocco, Portugal,Spain and Turkey. Services provided by the company are intangible but still physiological and equipments used in operations are tangible if the customariness the company for the services. To get a better understanding’s the services provided by Simply Travel I will split the serotonin Core and Peripheral services. Mentioning about the core services provided by the, company providential- picked properties to meet the individual needs of its customers.

Ski holidays, winter sun, Family holidays (special locations formally holidays with child care) helpful staff, peace of mind antedates during the whole travel are the core revise provided by thecompany. Unparalleled service, late availability, nannies for kids , plenipotentiaries for its customers are the peripheral services provided bathe company. Service Eviscerating package provided by the company for different holiday translucence’s all airport taxes, flights and transfers, constitutionalism’s breakfast and meals and the service of its representatives. Holidaymaking is the main reason that UK residents travel abroad. As the company deals with the both inbound and outbound tourism I williwaw a brief look on the inbound and outbound market. Number overseas visits by I-J residents increased to 59. 3 million minion. Expenditures by these visitors, excluding international fares. 07 billion-slightly higher than the total for the domestic market(which includes fares). Describing about the demographics of the customers, most of tachometers are families with children and older people but latest trends been seen in the youth to take holidays.

The traditional method of marketing and acquiring information about the customers in the tourism and travel industry involved the use of travel agents. The agents would direct the customers to the companies offering travel and tourism services for a fee. The modern technology in the industry has phased out the role of the agents and the use of internet has become popular. To increase profitability in the travel and tourism industry more customers have been captured through the use of internet.

The strategy of using technology in the industry has come about with the increase in competition as more companies enter the market. As technology improves the industry has made steps to catch up with the advancement in technology in marketing of its products. The globalization of markets in the tourism industry created intense competition and caused the companies seek better strategies of promoting their products. The essay surveys the various aspects of e-commerce especially in the tourism and travel industry. The paper does an investigation about how the travel industry has developed its e-commerce sector.

The current strategies and policies being adopted by the industry have also been researched. Both advantages and disadvantages of e-commerce in the industry have been identified and discussed. Relevant examples have been provided to provide a link between theory and its application in the industry. E-commerce E-commerce is defined as the process in which people buy and sell products and services over an electronic system, for example, through the internet or any other computer network. The use of internet has increased the growth and expansion of e-commerce.

Also read about importance of commerce in moderm world

Some of the activities of e-commerce are “, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. ” In the modern business world; e-commerce uses the World Wide Web to carry out various transactions. In addition the use of e-mail in business activities has increased as technology increases. E-retailing is being widely used by many businesses to reach out many customers all over the world.

E-commerce is application in business-to-business activities as well as business-to-consumer systems. The system of e-commerce allows the customers to shop products online, pay bills and access the suppliers as well as communicating with the sellers. The business communicates with the customers and is able to manage the market from a central place. Organizational management activities are conducted using an online system where the management is linked to all the sectors of the business. All activities of the business are monitored from a central place .

E-commerce in the travel and tourism industry

To access international tourism destinations many people prefer the use of the internet facilities. Since foreign tourism companies may not have agents in all countries in the world, the use of internet based marketing has been adopted. The growth in technology has created more opportunities to the industry since the industry has been able to expand through the use of e-commerce facilities to attract and entertain tourists. The technology of e-commerce has developed in the last 30 years and has achieved good results about marketing the tourism products.

The increasing competition in the global market has forced many companies adopt new strategies of promoting and marketing their products. With the rise in the use of media the tourism sector has taken adequate steps to advance with the technology. The tourism industry and internet companies have joined to tap the potential opportunities in the market . Many companies in the industry have been innovative about the types of products they provide in the market. The customers have been able to access a variety of products in the international markets.

Massive use of e-commerce strategies has been experienced in the industry in the last decade. As Daniel Burruss notes; “PATA, a recognized authority on Pacific Asia travel and tourism, is committed to develop e-commerce. Just prior to its 49th Annual Conference, PATA signed a memorandum of understanding with 11th Hour Deals. com, which offers last-minute travel specials to businesses and consumers. ” PATA has been able to distribute its products to other businesses and to its consumers. PATA has also affiliated with Amazon. com. The association can now market its publications through Amazon.

com. Books concerning travel data, travel guides and other related books about PATA are found in Amazon. com. The Americans are the largest buyers of the products of PATA according to the US-based Forrester Research. The Institution has surveyed that more than 35 percent of e-transactions in US are for travel, transport and reserving hotels. Advantages of e-commerce in the travel and tourism industry New opportunities have been accessed by the use of the technology in e-commerce. Burruss Daniel notes that “new technology, e-commerce, space travel — all of these are taking shape around us.

Nearly every day, we hear about business opportunities and solutions that we wouldn’t have dreamed of even a year ago. ” Burruss is the chairman of the Asia Travel Association (PATA). The association has made major progress in its marketing activities after adopting technology in e-marketing and e-retailing its products to many consumers in the world . In 1999 Media Metrix surveyed the use of internet and digital media in the industry and found out that approximately 14 million people booked travel and tourism facilities by the use of the internet.

The figure was estimated to rise to 75 million people in the following year. Carton commented that “66% of American users believe that eTourism web sites provide better services than travel agents. ” According to the study conducted by Yesawich, Pepperdine & Brown/Yankelovich Partners; a good number of American travelers believe that the use of internet is easier and faster to plan about travels than using the travel agents. The industry is predicted to expand with the introduction of online booking. Companies are recovering from the global recession experienced by world economies last year. Read about 

Travel and tourism companies have started registering profits. For example; on March 3, this year, Freesun News reported that “Expedia, Inc. (NASDAQ: EXPE), the worlds largest online travel company, today announced a 60% growth in the number of hotels in the Middle East and Africa regions that are working with the travel industry leader this year over 2009. In addition, the number of travelers booking trips to Middle Eastern destinations on the company’s more than 90 Expedia…… ” The quick recovery from the recession has been attributed to the use of e-commerce technology in the industry .

Disadvantages of e-commerce in the travel and tourism sector Competition in the industry has intensified with the introduction of e-commerce. Many companies have penetrated the market and they are competing for the customers in the industry. This has reduced the profitability of the industry. The use of technology has created much profit to the companies in the industry and this has attracted investors. E-commerce has also provided knowledge about the accessibility of many resources and this provides competitors the opportunity to lay-down strategies to out-compete others in the industry.

The 2007-2008 global economic recession affected the tourism industry and the application of e-commerce has brought about fewer profits to the industry. The investment in technology has become more expensive with the increasing inflation in the global markets. Many tourism and travel companies are incurring a lot of expenses to install the system of e-commerce in their operations. A fewer number of customers are purchasing products from the industry due to reduction in the personal incomes.

This has caused a reduced productivity than the expected performance when the industry was establishing the technology . Conclusion The role of traditional travel agents has been removed from the system of travel and tourism. The technology of e-commerce deals with the exchange of information by business people through the web. The technology has simplified the marketing processes and has provided more opportunities to both sellers and buyers. The industry has experienced high profits with the introduction of the e-commerce strategies.

Innovations in the industry have been made with the use of technology and customers are enjoying a variety of products in the market. Many companies have entered the travel and tourism industry due to the high profits being made by the existing companies. However, competition in the industry has increased with the introduction of the e-commerce technology. The recent global recession has reduced the profitability of the industry and few profits are being registered by the companies than the expected amounts. References Bainbridge, Alex. (2009).

Travel UCD Limited. Musings on travel ecommerce blog, September 26th, 2009. http://www. tourcms. com/blog/alexbainbridge Brain, Marshall. (2010).

How E-commerce Works. Retrieved May 4, 2010

 Carton, Luc. (2010). “eTourism web sites preferred to traditional travel agents. ” Tourism Newsletter. Retrieved May 4, 2010 from; http://www. etourismnewsletter. com/ecommerce. htm Freesun News.

“Global Online Travel Leader Expedia Demonstrates Commitment To Fostering In-Bound International Travel Demand To Middle East And Africa Regions” Daily e-Newsletter for Travel & Tourism. Issue N° 455 – Monday, May 03, 2010. Retrieved May 4, 2010 from; http://www. freesun. be/ Sci-Edu.

“E-commerce Brings Tourism with New Opportunities. ” People’s Daily, Wednesday, May 03, 2000. Retrieved May 4, 2010

Other phrases such as “Your Vegas is showing” are in the works. Vegas also has an enormous bank of existing visitors- over 38. 9 million a year. These visitors produce a city wide average occupancy of about 90%, the largest in the country.

Lass Vegas is one of the most well know tourism destinations in the world and its presence in the global tourism industry is only rowing. The Lass Vegas Convention and Visitors Authority (LAVA) is developing plans to market more aggressively to an international demographic. For example, the LAVA will exhibit at this year’s World Travel Market, November 12-15, 2007 in London. The World Travel Market is one of the world’s largest international travel industry trade shows, and it attracts approximately 50,000 travel professionals.

The United Kingdom is Lass Vegas’ top overseas market. More and more money is being spent in Vegas and by the LAVA; money attracts people to live there and Jobs are generated. Activities such as gambling and prostitution, which would elsewhere be illegal, are legal in parts of Nevada and therefore create a competitive advantage over other states. WEAKNESSES One of Lass Vega’s largest weaknesses is it has failed to capture other demographics such as family tourism and those concerned with the environment. Environmentally, Vegas is not in the best shape.

Vegas has a demand for water that far exceeds its supply- an average of 300 gallons per day per person. Without the water from the Colorado River, Lass Vegas would not be able to sustain even a fraction of the population and tourists they do today. In addition, Vegas has an insatiable need for electricity. Lass Vegas is also an isolated location, meaning nothing else around the city attracts guest to stay there. More of the transient occupancy taxes, or room taxes, are going to Clark County instead of the Lass Vegas Convention and Visitors Authority.

The rapid growth of Lass Vegas and its tourists have created traffic congestion on SOOT Analysis of the Vegas Tourism Industry and Marketing By aesthetically amount goes to meet the needs of tourists and a marketing campaign. With the success of its famous phrase “What happens in Vegas stays in Vegas” the LAVA has increased spending and efforts to thwart imitators of its trademark slogan.

Self and Peer Evaluation, by 30 April 2013 In the evaluation you will have to think, evaluate and write about what you and your class mates have learned during the study unit and how you and they have taken part in the lectures and group assignments. This assignment is set to bring new insights to one’s own thinking and to support personal learning. The point in this task is to evoke critical thinking, practice selfreflective skills and connect one’s personal learning to previous experience. Self-reflection helps you in learning new skills for instance in these areas: ? aintaining an attitude that is both open-minded and sceptical; ? objectively gathering, evaluating, and synthesising information; ? forming reasonable judgments, and conclusions; ? developing a tolerance for uncertainty and ambiguity; ? exploring and evaluating alternative perspectives In particular, you should pay attention in your reflective evaluation on the following issues: ? Capture the point of the study unit briefly in your own words. Begin the paper with a short summary of the study unit, about its objectives and contents and your personal goals when attending the study unit.

What makes it interesting and relevant to tourism business and for my future expertise? ? Identify and present at least 1-3 new things you have learned during the study unit. Weigh their value for your work possibilities and your future studies (e. g. your Thesis). ? Identify and present 1-3 expertise areas in which you want to improve your skills. Evaluate them in the light of your work possibilities and your future studies. ? Comment on the group work, the workshops and the lecture sessions from the perspective of active participation of students, and the role of the teachers.

Also, in the case of group work, you can comment on the amount of work and how it was divided within the group. ? You may also want to comment on some challenges you faced in completing the study unit. ? Also, add in a brief feedback of the course (at least one + and one –). This evaluation paper should cover the issues captured above, and it should be at most 1 A4 pages long. It is not so much about the length but the analytical, selfreflective level of the text. Please upload the paper into the folder in Optima by 30 April 2013. Best regards, Paivi & Petra