UOPX Business Research Planning Key to Alibabas Success Case Study
Help me study for my Marketing class. I’m stuck and don’t understand.
Review this quote:
“The
only way to gain lasting competitive advantage is to leverage your capabilities
around the world so that the company as a whole is greater than the sum of its
parts. Being an international company– selling globally, having global brands
or operations in different countries–isn’t enough.”
–
David Witwam, former CEO, Whirlpool
How
would you define the competitive advantage of the company you chose for this
course? How about the organization you work for?
What do you think has been the key to Alibaba’s success?