UOTP Project Management Management Information Systems Case Study

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  • Chapter 9 Case Study: Unilever Goes Streamlined. Answer the questions at the end of the case study.

1. Why is it important for an international company
to have clear lines of communication between
regional managers and manufacturing/distribution? How can this directly impact sales?

2. List the different areas in which Unilever saved
money by implementing the changes made by Astute Solutions. As an agent, why do you
believe that they had a positive impact?


3. What are the benefits of having all product information visible to all fields of a company in an
organized, central location? What are the risks?
4. What can Unilever’s agents do to become more
engaged with their customers through social
CRM?

  • Chapter 10 Case Study: Transporting a Transparent and Nimble Cash Flow Forecasting System. Answer the questions at the end of the case study.

Thinking About the Case
1. The planning stage of creating a new ES may be
the most important stage. What did The Kansas Department of Transportation (KDOT) do in
the planning stage that led them to success in the
long run?

2. Comment on the flaws in the communication
practices of KDOT’s previous system. What was
the issue with distributing the cash flow information after the bids had already been placed?

3. Explain why the payout curve models in today’s
Cash Availability and Forecasting
Environment (CAFE) use historical data from every KDOT project
available.

4. Why was the integration of CAFE to KDOT’s project management system important?

Writing Requirements

  • APA format, 3–5 pages in length (excluding cover page, abstract, and reference list)

Textbook: Sousa, K. (2015) Management Information Systems, 7th edition. Cengage

(Textbook ISBN: 9781285186139; eText: 9781305172180)

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