Using Positive Childhood Memory in Marketing

There is a scientific saying, “Monkey see, Monkey do,” it relates to the essay, “Kid Kustomers” by Eric Schlosser, how children will see something and do what it takes until they get what they want. He observations is based on the impact of marketing on modern children. Schlosser explains how marketing strategies are made to help company prosper and increase present and future sales of a product. “… growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases,” business companies wants customers for life and in order to do that they have to attract consumers at a young age. It is simply too create a bigger chance of brand loyalty and they will make purchase throughout their lifetime.

Schlosser also focuses on the different nagging tactics children use to win over their parent(s)/guardian(s). “…McNeal provides marketers with a thorough analysis of ‘children’s requesting styles and appeals.’ He classifies juvenile nagging tactics into seven major categories.” There’s the persistent, forceful, demonstrative, sugar-coated, threatening, and pity nags, all leading to children getting what they want for their parents. In order to attract these young children,” advertisers have to learn about their tastes,” an important aspect of businesses because when a business fail, advertisements will go to waste, especially they amount of money they spend just to put a thirty second clip on a screen.

The Children’s club expand business and help increase sales of a company, which provides the fundamental needs for sales and belonging. Schlosser also later discuss about the use of the internet and how expansion of advertisement and gather marketing research and data got easier. As the world was modernizing, more demands came through. In the past the Children’s Online Privacy Protection Act can’t in use around April 2000, having the use of parental permission. The growth of internet was expanding, but the main source of ads were still on television, which seems to be out of control, children wanting everything they see.

Federal Trade Commission (FTC) tried to ban all televisions ads directed towards children seven years or younger. Having advertisement on television and the internet may be a risk for children, not only will they become spoiled, but they made be corrupted as a human being. Children should be spending their time outside in the fresh air, playing around, rather than sitting around in their houses watching television. Sitting in front of a television can cause major health issues, like not having enough exercise, which may lead to being overweight causing bigger health issues.

Business needs customers in order to make profit and increase in sales, but to target children is not the right way to do it. Especially there is a section where Schlosser talks about smoke companies, like Camel using cartoons to attract children. One, children should not be smoking at the age of two, and two making an ad that should be for adults is just not right. Children needs to be protected and shielded from advertisement that can harm their well being and their future.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyhomeworkGeeks
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
English 101
great summery in terms of the time given. it lacks a bit of clarity but otherwise perfect.
Customer 452747, June 9th, 2021
Sociology
THANK YOUUUUU
Customer 452591, March 18th, 2021
Business and administrative studies
Excellent job
Customer 452773, March 17th, 2023
Business and administrative studies
Thank you for your hard work
Customer 452773, October 19th, 2023
Criminal Justice
The paper was not accused of plagiarism and was written very well. I will let you know the grade once it is graded. Thank you
Customer 452671, April 26th, 2021
Social Work and Human Services
Great work I would love to continue working with this writer thought out the 11 week course.
Customer 452667, May 30th, 2021
Human Resources Management (HRM)
excellent work
Customer 452773, July 3rd, 2023
Business and administrative studies
excellent, got a 100
Customer 452773, May 17th, 2023
Humanities
Thank youuuu
Customer 452729, May 30th, 2021
Business and administrative studies
excellent paper
Customer 452773, March 3rd, 2023
business
Great job
Customer 452773, February 13th, 2023
Business and administrative studies
excellent work
Customer 452773, March 12th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Close

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • Dissertations and Thesis
  • Essays
  • All Assignments

  • Research papers
  • Terms Papers
  • Online Classes
Live ChatWhatsApp