UTRGV Brand Palette Coffee Roasters Targeting Strategy & Segmentation Discussion
I need help with a Marketing question. All explanations and answers will be used to help me learn.
Choose one of your favorite brands and discuss in detail:
- the segmentation criteria/types the company uses (ex. demographic, psychographic, behavioral, etc.)
- the targeting strategy it is pursuing (undifferentiated? differentiated? niche?)
- the position the brand tries to occupy in consumer’s mind relative to competition.