Vietnam

Vietnam by motorbike take 61% of the total and by 4 times comparing with people who use car as main vehicle. Thus, motorbike market is an important part of Vietnam economy and considerable contribution to economic growth in recent years of Vietnam. Therefore, in this report are going to analyze the Motorbike market in Vietnam in both aspects: microeconomic and macroeconomic and bring out some conclusion about this market. Microeconomics: In this section, it will be analyzed into three elements such as demand, supply and price. Demand of consumer: In recent years, the demand of motorbike always grows up.

According to the Vietnam Registry Department, until a half of 2011 Vietnam has about 17 million registration motorbikes and became one of countries has the ratio of people who use motorbike highest on the world. Table 2: Number of motorbike was registered Source: Vietnam Registry Department, 2010 Following above table, it can be seen that number of registered motorbike is increasing dramatically year by year. In 2006, Vietnam had 1. 5 million of motorbikes but 5 year later this figure increased twice with 3 million motorbikes in 2010.

These figures are shown that demand of Vietnamese people in buying motorbike very large ND this Is a complex market for Investors to Invest their capital as well as extend production. The main reason leaded to growing up of motorbike is reduced price of this product. For example, 10 years ago, a Honda dream motorbike was 30 million VEND (equivalent 2,000 USED at the same time), however after 5 year Honda was opened a industry in Vietnam and now price of a Honda motorbike is just from 10 million VEND (equivalent KUDUS at the present time). Price of produce changes, therefore demand of consumers change too.

On the other hand, the second factor making demand of consumer raise Is . According to General Statistics Offer, average per capita income in 2010 was approximately 1000 SAID, increasing 2. 5 times compare with income in 2004. Slogan (2010) is mentioned that to normal goods when income increases, the demand about it increases. Motorbike is a normal goods. This is sigh to show that when income of people increases, their demand increase too and they will spend more money for necessary goods, such as Vietnam is one of countries where is the most of using motorbike in the world.

Thus, Vietnam is a large market and more potential for motorbike brands. Honda is brand which has most of market share in motorbike market because Honda is leader of this market when they were the first production at Vietnam over 10 years ago and they are always on the top of choice of consumers. According to General Statistics Offer, until 2009 there are two industries of Honda in Vietnam and the total of productivity of those is 1. 5 million produces per year.

However, in 2010 Honda has invested 70 million USED to expend these industries, and improvement productivity to 2 million produces each year. Look back on the table 2, the number of registered motorbike in 010 was 3 million produces. Therefore, Honda was taken over a half of share market of motorbike market in Vietnam. Yamaha, Suzuki, SUM, Pigging… Are the rest of brands in the motorbike market. In these brands, Yamaha is the most competitor of Honda with productivity each year is 1 million produces.

In first years when motorbike has Just come to Vietnam, motorbike brands have set a high price because at that time demand of consumer was increasing highly and the main reason that time was taste. In recent years, with expanding on industries of old brands and setting up new brands of domestic production makes competition violently in motorbike market. As a result, reduce price is the optimal choice of producers. Domestic brands have exposed new produces with lower price, conformity with people who have low income.

Therefore, other brands must to reduce price of their produce to competitive if they do not want to lose share market. Producers emulate reducing price make demand of consumer increasing significantly. However, at this present, the supply of producers is over than demand of consumer, making surplus through the years, so in the future the price of produce will be continue reduce. On the other hand, producers must be kept productivity stability and in next some years reduce productivity to avoid surplus by yearly.

The Origin and Label By the mid-sixties, the beats, follies, surfers, and psychedelics reached their peaks. This, together with the baby-boomers’ coming-of-age, set the perfect basis for the hippie counterculture to start. The Beats contributed a detachment of mainstream society; the Follies gave them a vision of simple, pre-longitudinal, rural life; the Surfers donated zestful hedonism, and a respectful link with nature; the Psychedelics brought mind-expansion, and said that LSI could be used as a escapism from the dreariness of modern life. Grew up against a backdrop of compulsory military service-?at least in the LLC.

S. , where the movement had its roots. Culture and Festivals They believed in open use of marijuana, which could also be linked to their ideal of “back to nature”. Other things that went with this are, letting their hair grow, not bathing, some of them even walked around naked. *use of patchouli oil they dressed In natural fabrics like cotton and linen. *1967 “summer of love” Woodstock Festival – the 1 969 Woodstock Free Festival of Music and Arts Is the biggest, one-of-Its-kind festival of all times, with a crowd of about half a million people.

There’s a movie and two albums trying to recreate the mood of Jim Hendrix, Janis Joplin, The Who, and others performing in the same event. By the end, this festival turned out to be bigger than the music – it became a symbol for everything connected with hippies, the flower children, and the “love generation. ” Also, most hippies developed on the craft of tie-dying. Fashion and Influences Although it was a political and moral movement rejecting Western materialism and the money-grabbing “rat-race”, the hippies set the tone for most of the fashion In the late ass.

They went with the attitude of “anything goes” , mixing up elements of ethnic and psychedelic Influences. Male dressing was becoming more and more feminine with loose, flounce, printed pants, neck scarves, and beaded belts. They wore Tolling roe Ana long loose anal – changeling society’s Ideas AT masculinity muff can’t tell the boys from the girls” was the outraged response to this dressing style. Jim Hendrix was one of the main fashion icons of this culture in the ass, with his exotic, colorful shirts, waistcoats, and wide-brimmed hats.

He also wore lots of jewelry, which inspired a lot of designers to start a men’s Jewelry collection, which were to be worn over loose shirts and wide-bottomed velvet trousers. In complete contrast to the “space age” look with geometric patterns and clean lines, the Hippies decorated everything, including painting their body. The past views of psychedelic, ethnic, and romantic all came together, and the hippie-woman would not wear a teasing mint-skirt, but a full-length flow skirt, with love beads and bells.

Everyone started to grow their hair long. By 1969, even the well-groomed model Twiggy wanted her hair to her waist. Even the Paris designers got into this new mood with great enthusiasm. The hippies’ cheap flamboyant clothes were transformed into expensive designer wear, as the ready-to-wear collections of 1967 was filled with Oriental touches, striped decal bas, harem dresses, tent dresses, rajah coats and Nehru Jacket, in fine wools and silk.

Most designers began to follow the hippie ideal of “doing your own thing”, and Vogue reported that “the length of your skirt is how you feel this moment. The last collection of the ass were filled with micro skirts, maxis, and the compromised midis. Anti-fashion had triumphed in a round-about and trickle-up way, became the biggest fashion, and nothing would be quite the same ever again! Conclusion The original hippies living in San Francisco would have never imagined that their crazy way of dressing would have become a high-fashion trend by the end of the decade.

Theirs was an anti-style that rejected the Western work ethic, along with the conformist clothing it encouraged. The Hippies had shocked and intrigued with their communal lifestyle, belief in free love, and experiments with drugs. Some thought they were “strange beings” in sandals and kaftans, handing out flowers as symbols of love and peace. Others talked of “alternative society’ and their establishment of self-supporting rural communities of like-minded people.

Work attitudes have become the most critical point for managers In the context that there Is a shift from a planned to market economy In developing countries. This raised a question for managers about whether or not this change may affect employee attitudes about work, commitment to a company, satisfaction and willingness to work hard. In a research conducted in Vietnam, three researchers, namely, El NCO Hung, Stephen Apollo and Earn Eagleburger explored and clarified the issues of organizational commitment, Job satisfaction and reasons affecting work attitudes in Vietnam.

To begin with, the critical reason for this survey conducted in Vietnam was that Vietnam was one of the most suitable countries for this research where employees have traditionally worked for state-owned enterprises (Goes) but now are starting to work In economic market. Moreover, Vietnam had a potential labor workforce and nearly 80 million people were born after 1975. Thus, If the government can utilize this advantage by effective Investment or attracting foreign Investors, It will be a considerable competitive force.

Otherwise, It might trigger to various social problems. As the research revealed, generally speaking, Vietnamese employees expressed positive work value. In specific, older employees were more committed to their organizations and more satisfied with their jobs, while employees with more education had lower commitment and Job satisfaction. They also reported more committed when they held a Job that was complicated, required more teamwork or they considered their Job as a central life interest.

Employees who sought more independent or high income were less satisfied with their Jobs. However, there are some distinctions in attitude of employees between working in Goes and private companies as well as in regions. There was a trend that employees working In private firms were more satisfied and committed than their counterparts In Goes. Relating to regional differences, the attitudes of older workers In the south of Vietnam were more positive than the north and SEE employees In the north had such more negative attitudes than their counterparts in the south.

The main purpose of this research was better understand employees as well as find the best way to treat them in order to enhance their organizational commitment and job satisfaction. This research also indicated economic restructuring was the core leading to negative attitudes in the north because nearly all of their Job were in Goes. With the change in this structure, a great deal of downsizing and Job changing may be more extensive in the north, triggering to uncertainty in their minds.

During the Vietnam War, there were many different tactics used by American and Vietcong in order to win the war. These tactics had an influence over the opposition’s use and the choice of tactics. From the beginning of the war the Vietcong realised that in order to win they must win the “hearts and the minds” of the peasants. This way they could be provided with shelter, food and such like, also they would be able to enlist more fighters for their cause and above all else the peasants would see that communism was the war which their country should be heading.

In order to do this they operated by a special code dealing with the peasants, they brought up rules such, not to damage the land and crops or spoil the houses, not to insist on buying or borrowing land, never break the rule, to help them with their daily work. These rules ensured that the peasants would support the Vietcong and help them at any opportunity. As well as these gestures of kindness towards the peasants, they would also educate them as to why they were so poor and, explain how much better communism would be to them.

The American on the other hand although realising to some extent that the war was only going to be won with the support of the peasants were far less active in their approach to helping, and indoctrinating them. On the news and publicly they were seen to be helping them but the soldiers were far willing as well as the peasants were already prejudice against the US involvement in the war. An example of the American focussing on the peasants was the “Strategic Hamlet”. Under the guidance of the CIA they uprooted whole villages and took the peasants to an enclosed area and kept them under guard.

The idea was to stop the peasants influenced by Vietcong, however, this was an understandably very unpopular tactic, and moreover it turned more peasants against the Americans than it did win the support. American used high technology weapons that were capable of destroying practically anything. They were particularly keen on using their advance and bombs. At first they bombed specific targets but when they realized that this had a little effect, then they began to use blanket bombing, this was known as “Operation Rolling Thunder”.

It was a bombing campaign that was put over the North of Vietnam in 1964. It was originally set up to last about eight weeks but in actual fact it continued for over three years. The Vietcong had no such armaments and technology compared to USA, so they relied on using Guerrilla warfare. This was originally adapted by Mao Zedong for use by China; Ho Chi Minh exploited Chinas tactics very carefully. The Guerrilla warfare made it almost impossible for the US to know who was their “friend or foe”. Also, they used Ambush techniques to attack enemy and isolated units.

The “Hit and Run” tactics were designed to put small holes in the enemy that eventually amounted to winning the war. The Vietcong resource from the beginning were stretched, not necessarily manpower but weapons and other resources were scarce. So the Vietcong used unexploded bombs to produce Traps such as “Bouncing Bettys”, mines that one triggered would jump up and explode around main victim that stands on it. “Booby Traps” such as concealed holes in the ground usually covered by leaves and just deep enough so someone cannot get out.

Also such traps as the “Punji Trap” which is similar to the concealed hole, but with spikes in the bottom. There was also the grenade attached to a trip wire, which meant that when a soldier walked through the wire, the grenade would spring out and explode on them. The idea of these traps was not actually meant to kill the enemy but to maim them. The important point of this was that if someone is dead then they only needed a body bag, but if they are injured the enemy has to spend time and resources healing them instead and the other troops had to hear their comrades scream with pain, which is very draining on morale.

When fighting the Guerrillas would go out in groups and only engage in ambush situations. This meant that they used their knowledge of the area they were fighting in to hinder the USA. This led the American to develop chemical weapons that were used to make the Vietcong more visible. Agent Orange was a chemical defoliant that was used to clear areas of terrain where the Vietcong was suspected to be, but it also caused birth defects among women. Another favourite weapon used by the USA was Napalm.

It was a mixture of petroleum jelly with phosphorous that was dropped from fighter – bombers over suspected Vietcong inhabited areas. All that needed was one drop and then it would burn through to the bone and this caused the victims would die of phosphorous poisoning. America would use a combination of troops that were closely supported by planes and helicopters. The planes would be mounted with a gun known as “Puff the magic dragon”, a devastating 30mm cannon that could rip up any thing with a “wall of lead”.

The Vietcong were ill – equipped compared to the Americans but they had an establish route called the “Ho Chi Minh Trail” that was a complex web of jungle tracks which ran from North Vietnam to Saigon carrying about 60 tons of aid per day. In the beginning of the war it took six months for a soldier to navigate his way the trial but as the route became to used more often the experienced soldiers was able to get through in six weeks. The Americans was desperately try to bomb the route but it was invisible from the air so it was impossible to hit with any accuracy.

As the war progressed the USA became more and more frustrated because of the increasing number of soldiers they were getting, and the tactics they used became more aggressive. They started to use policies of “Search and Destroy”, where groups of troops would go out with the aim of killing any members of the Vietcong they find. They sent small platoons into areas where the tunnels had opening and send men into there with grenade to blow up the Vietcong and shoot any survivors. The troops were trained to think of the Vietcong as scum and had no problem in slaughtering them, and any Vietcong supporters were also killed.

Jets, boats tanks and helicopters would support all of these patrols if they found a suspect target. Whole villages were often raised to the ground to stop a couple of Vietcong members or supporters. The Vietcong used a similar tactic called ‘Find and Kill’, although this was conceptually the same as ‘search and destroy’ it was much more successful. One reason for this was that the USA soldiers wore uniforms, therefore it was easier to recognize who the troops was. Another reason was that the USA soldiers had to contend with Vietcong mines and traps.

America also used “Fire Zones”, where a village was warned that they were going to be destroyed by leaflet drops or by word of mouth etc. anyone then found on the area after a specific time was either shot, napalmed, or pineapple bombed which is a single bomb that would explode into thousands of tiny fibreglass balls, so they couldn’t be picked up by x – ray. In another attempt to stop the Vietcong Operation Ranch Hand was used, planes would drop chemicals (agent blue) that would destroy crops, the idea being to starve the Vietcong but unfortunately it just turned more of the peasants against the USA.

One USA success was the Tet Offensive. The Vietcong used conventional warfare. It was a disaster and was the closest the US ever came to victory. However it was nowhere near enough to win the war for the US. The USA campaign suffered further after the ‘My Lai’ massacre. This was when the USA attacked a small village in Vietnam. Its 700 inhabitants were made up mostly of the elderly people, women and children. The soldiers were ordered to kill all the inhabitants in cold blood and burn the village to the ground.

The USA appeared cold and heartless with no regard for human life. When the USA press got hold of the story the American public was shocked and the war became even less popular. Particularly so as it was revealed that most of the inhabitants of My Lai were not in fact Vietcong. By the late 60’s America became desperate, and decided to employ a much-feared and unpopular tactic, the use of chemical weapons. These weapons included napalm and Agent Orange, which stripped the land bare, making guerrilla tactics harder to carry out.

However the use of such weapons produced some horrific injuries and pictures, which the press thrived upon, there were already several active peace movements in America. The US made a terrible mistake in allowing them to be covered by the press. The Vietcong were party to some terrible atrocities, but because they never allowed themselves to be followed into battle these were never seen. The media portrayal of the war was a major factor, as it is n any modern war. Already horrific stories and pictures are sensationalized, and can influence people almost totally.

By 1967 the career soldiers had almost all been used and so the government introduced conscription. This meant that many soldiers were there against their will and wanted only to finish their tour of duty. They started to care less and less about winning the war as they were more occupied with staying alive. Consequently the morale suffered, ragging occurred more often for unpopular commands. The Vietcong on the other hand were highly motivated, they were fighting for a cause they believed in, and were there on their own free will, even women were allowed and willing to fight.

As the war went on they became more confident, better armed and trained. This led to the “Tet Offensive”. On the January 31st, 1968, more than 70, 000 Vietcong launched an attack on more than a hundred cities and towns. I Saigon they managed to enter the US Embassy building and kill 5 marines, and take over a local radio station. In military terms the Americans won, an estimated 37,000 Vietcong soldiers were killed compared to the 2,500 American troops, but it proved to the soldiers and the American public that the Vietcong had an inexhaustible supply of people and that the Americans would not win the war.

Sources A-C gives us some insight into why the USA fought and got involved in Vietnam and reveals a number of reasons about Vietnam. I shall be reviewing each source from which I have stated above. Sources A, B and C.

Source A is a primary public speech made by President Johnson (Lyndon Baines Johnson) in April 1965 just one month after the start of ‘Operation Rolling Thunder’ helping to stop communism according to the provenance. In the speech Johnson is stating in the source, I quote “We fight in Vietnam because we have a promise to keep”. By this statement indeed Johnson did want his opinions to be heard and notified by his fellow American citizens, so they shall believe every word that comes out of Johnson’s mouth.

This was due to a promise being made by President Eisenhower when he was elected president in the year of 1953. Lyndon Johnson wishes all the Americans to trust in what he is saying to be 100% truthful and is trying to carry on regarding the promise made by Eisenhower and earn everyone’s respect. The ‘Truman Doctrine’ was also mentioned about. This is a list of every American President who had been elected in year 1948 to agree with a various amount of promises which they written then had to sign. Truman Doctrine was a promise they were fighting for “promised to help when there are any threats of communism”. So Johnson decided he wanted to do the same thing, so he signed and agreed once president.

In the year of 1954, President Eisenhower and JFK started transporting “advisers” as the first president Kennedy would have wanted. From the tone of Johnson’s words in the speech, you can tell he jus maybe talking in a religious manner and might even be a religious person within the speech.

President Lyndon Johnson wants to reassure every single American citizen about the “Domino Theory”. This was a theory of a mid-20th century foreign policy theory. The title ‘Domino’ is given to this theory because it can end up like a stack of dominos. This is because if you let one country fall to communism then each over country around that county would then soon follow falling one to another and become communism itself and Johnson was petrified of this happening. Lyndon Johnson is trying to make everyone go and fight in the Vietnam War. As most of the American citizens believed this is what would eventually happen if just one country did fall to communism and it’s why Johnson is trying to justify himself.

In the year of 1945 nearly all of all the American leaders all offered to help and give their own support of the Vietnam War. President Eisenhower was a well respected and great general of the war. There was one thing which was expected to be achieved or aimed said by President Johnson in the speech, I quote

“the independence of the South and the freedom of the people of South Vietnam to guide their own country in their own way’.

The Americans also think that they’re available to strengthen “world order” because the U.S.A as democratic wanting to stop communism. Although there were two countries that relied on the Americans if they were at any point attacked which were ‘Thailand’ and ‘Berlin’. If Vietnam was left to fight for itself, then it would increasingly look terrible on some of the promises which the Americans agreed with, due to American’s believing it was their duty and their own right to fight for Vietnam. Johnson implied, I quote “to leave Vietnam to its fate would shake the value of an American commitment and in the value of America’s word. The result would be instability and unrest, and even wider war”.

I could say this source is being very biased, due to because Johnson is only giving his own opinion on what the American citizens want to hear, whilst he is keeping his real thoughts inside and not expressing his personal opinions. The source can be seen quite useful, but has limitations, as I have stated, it’s a public speech where Johnson isn’t really voicing his truths about what he thinks of Vietnam. To look at Johnson’s person views, then I can begin to study source B.

Source B is a private primary speech made by President Johnson in May 1964 according to the provenance. At this point in time, Lyndon Baines Johnson was only just elected president. With Johnson being V.P. (Vice President) he knew a lot regarding Vietnam and knew how everything worked. Lyndon Johnson became the thirty-seventh Vice President in the years from and to 1963-1965. Johnson was one of the major leaders of the ‘Democratic Party’. Also Lyndon Johnson was the one who were in charge of creating the “Great Society”.

President Lyndon Baines in this private speech is discussing a number of things which includes criticizing most of his very own American citizens. I quote “I don’t think the people of our country know much about Vietnam, and I think we care a hell of a lot less”. From Johnson stating these words, he is blatantly calling most of the American citizens dumb, thick and lack of knowledge about the Vietnam. With Johnson saying this, he has a very low profile on the American citizens and implies that the U.S.A cannot win the war.

In public no-one would use the word “hell” like Johnson did in the speech, due to it being a southern religious Texan society which always stayed faithful and don’t appreciate foul language such as swearing. Speaking in Private Johnson doesn’t care what he is implying and doesn’t have to bite his tongue to try and stop himself from voicing his very own opinions like he does when speaking out in public. As Johnson knows that none of the American citizens shall hear what he really thinks about them.

In this source President Johnson is really voicing his opinions. You know this by Johnson saying, I quote “I don’t think we can fight them ten thousand miles away from home, I don’t think it’s worth fighting for. What the hell is Vietnam worth to me?” Johnson is agreeing that the U.S.A need to stand up to communism, as Johnson is terrified of communism. Although, he is trying to get his personal views across which is stating Vietnam is not worth anything at all. It’s like Lyndon Johnson isn’t really concerned and couldn’t care less about his people and about the Vietnam War.

It’s showing us that Johnson is scared and has fears of communism taking over the world as states and that the political consideration “Let’s move on, let’s go into the North” are just being selfish.

We have to be very suspicious within this speech, as it hasn’t been edited or tampered with and indeed if it’s all whole trustworthy. Possibly was it taped? As it has been to believed that since President Johnson been president in the white house his office was monitored by everything that had been said by recorders. But is this really reliable and exactly what U.S.A. President Lyndon Baines Johnson really said? As I have stated before it can be edited in various ways making things sound different from what has actually been said, which could make this source a limitation.

Source C is a secondary speech of a modern writer interview with Professor Noam Chomsky, an American critic of the war in October 1982 according to the provenance underneath the extract. The interview is talking about political reasons of the U.S.A and how they went to war which was to dominate Vietnam. Also to discontinue South Vietnam from independence and indeed there was an attack on South Vietnam from the U.S.A. Professor Noam Chomsky says, I quote, “The U.S. did not want an independent South Vietnam that was no longer dominated by America. It feared that South Vietnam might be able to reform and improve itself – develop it’s economy- and that might work”.

Chomsky is being biased due to him being an anti-American, and is therefore being biased towards the American country.

To sum up the conclusion of sources A-C all have value and limitations. In my view source B is most useful as it’s a private speech where Johnson is criticizing most of his own American citizens by using negative comments and is saying what he really thinks about Vietnam along with the citizens plus America. Once this private speech with Johnson’s personal opinions and views about Vietnam, the tape was then exposed to everyone. Therefore source B is definitely the most useful out of them all.

Nazi in 2007 with its first single store set up in Margo city in the year 2007 and then went on to open more store after the success of its first store. Recently in 2013 one more store was opened in Miramar. Their first store in 2007 was one of the first to start the concept of self service which is also known as food court or food boutique. Initially they provided cakes, pastries, puffs, pizzas but later on slowly went on to increasing their product line to the current bakery and pastry products.

They manufacture all their products in house and only arches sponge for cakes from Millennium bakeries, Verna. They take order of customized cakes for various occasions such as Birthday cakes, anniversary cake, wedding Cake, christening cake etc. Now Canapé is deciding to step up on its marketing strategies. Now that they are famous for their quality and fresh products they now trying to expand their market to other places, also increasing the product line to many more products and increasing the target market. II. Situation Analysis: Customer: Canapé has already two stores operating in Margo, one in Miramar.

Canapé is now ring to open more chain stores as well as franchisee in major cities like Oviform , Maps , Fiasco, Panda ,Dona-Paula etc. And also in coastal belts of GAO. Canapé is also exploring possibilities of selling to integrated outlets in Hospital, Companies etc. This will help Canapé to reach out to more customers across GAO. Competitor: Some of the competitors of Canapé are established brands like Missing, Caracas ,Cafe Coffee Day, Bread & More, Unsafe and several other local Brands in the vicinity. Canapé major competitive advantage over the competitor is providing DOD quality items and freshly prepared items in the store.

Company: Company is sole proprietor owned by Chirp Nazi who started his first Canapé store in Margo. He had a previous experience in this industry as he is working with Missing as their marketing person this experience of his in this food industry lead him to have a better understanding of the market. Ill. SOOT Analysts Strength: * Canapé uses HACK guidelines to store food products for safety purposes. * Good location and ambiance of the store * Canapés specialist in items such as “crispy chicken”, “puff “has made it more popular.

Using of fresh cream for cakes and high quality raw material which results in high quality products. * Good quality of food and hygienic food. * Customer can order for Customized cakes on special occasions like birthdays. Weakness: * Canapé Provide less variety of products than its competitors * Middle age people Canapé Marketing Plan By postponement * Sell service * Limited advanced machinery Opportunities: * Canapé include different varieties of food and increase range of items. Expanding food court * Online ordering system * Home delivery * Introducing festive offers * Diet products

Threats: * Increase in competition * Providing less variety of products IV. Market Opportunity and Issues Canapé has been really famous for its snacks in Margo and even more famous for its cakes as people would travel from faraway places like Panama Just to buy cakes made by Canapé. By opening a store in Miramar Canapé has now extended its market reach to even more people of this city. Even though Canapé is associated with quality products and services and they have a huge list of loyal customers there are still many people who haven’t heard about this brand.

Canapé is currently going on a low track to build its brand image when it comes to marketing, they believe in word of mouth and providing quality service to get the word out, though this is a very good strategy and works very well without any risks they need to now get in some aggressive marketing as this market is already filled with many competitors who already apply heavy marketing practices in their strategies. Canapé now has to focus more on their marketing and expansion as they have already solved the customer part of it. V. Objectives 1. To increase the variety of items offered by Canapé. 2. Increasing brand awareness across GAO. Diversifying target market segment. VI. Target Market The current target market for Canapé is focused mainly on youngster. Canapé will now directly target people of all age groups including children to adults and middle age people. Increasing the variety of products and expanding across various cities of GAO will help in capturing a larger market and help them to increase their brand visibility. The products are not high priced items as a result, will be available to nearly all people regardless of various incomes. For consumers who enjoy a calm, modern, comfortable atmosphere. VI’. Marketing Mix Price:

Canapé will offer affordable prices keeping in mind the quality of the products. Discounts will be tottered tort special occasions and events like Birthday Parties, Anniversary parties, Christenings, wedding Cakes etc by providing them with discount and offers for orders egg and above. Product: Canapé will offer more products of various varieties like sandwiches, burgers, chicken and fish items. Canapé will have the option of customizing your pizzas as per your choice of toppings. Offering baked item for the health conscious customer also sugar free cakes and pastries also having seasonal and fresh fruit beverages.

This will give Canapé a broad assortment of food items and thus they will be able to provide a complete meal as a combo. Innovations are also an important factor in the growth and success of the Canapé. Place: Canapé should expand their store to another floor to accommodate more people and also have separate sections for separate people of different age groups so that all the people can enjoy in the same store. They will also have the availability of having people celebrate their birthdays in advance by booking a certain section. Canapé can come up with a mobile Van where they can sell their best products at places like

Colleges, parks, beaches etc to make people aware of the brand and stores. Promotion: Customer awareness is the first step for promoting Business. Canapé should advertise through various media such as internet advertising, local magazine, FM, local TV advertisement, newspapers etc. Canapé will be participating in local sponsored events like college events or food festival events by either Just sponsoring or setting up various stalls. Canapé should have a website where consumers will be able to view the product range and also make online purchases with home delivery.

Having membership cards for loyal as well as new customers which will help in retaining and valuing the customers. VIII. Tracking The Canapé website will keep a track of the customer’s activity on the website which products were viewed the most, which products received the maximum purchases in a day etc. They will also have feedback forms given out to customers which will help them to know the customers likes and dislikes about the store and the products it will include simple questions about the ambiance, services provided, products quality and quantity, pricing etc.

The overall effects of the Vietnam War The Vietnam War was a military conflict in which communist forces of the Democratic Republic of Vietnam fought with the indigenous National Front for the Liberation of South Vietnam along with their allies, mostly the United States of America over a unification of two states to be bonded by one communistic government. The Vietnam war lasted 209384903 years and the United States was involved for 20394032 years. The issue at hand was the possible expansion of communism in Asia.

From our democratic viewpoint, and being ethnocentric, the United States felt involvement was necessary and it would benefit not only us, but the world. The war had a huge effect on literally everything that was involved; from the soldiers, the societies, the land, the governments. Almost everyone in the word today can altogether agree that our involvement in the war was a poor decision made by our ethnocentric government. Our government tried to spread democracy by getting involved with a civil issue, as they still do today.

One would think that our predestined failure in the past would obviously come to mine once again when a similar situation occurs; such as Iraq or future events. The United States of America was founded on the belief of freedom; our establishment was completely against the English policy and caused wars. We very often engage in hypocritical actions where we try to restrict the type of government and types of policies created around the world even though we feel that we are spreading the correct way. The bad effects of the Vietnam war significantly over shadowed any benefit that the United States thought at the time would come.

Our involvement was irresponsible and caused horrific damage to the United States society. The returning troops were battered and abused by citizens as if they had not unwillingly experienced enough over in Vietnam; their events would live on with them until they die. The United State’s involvement in the Vietnam war conflict was a terrible mistake that caused tragic effects that would live on for decades. The Vietnam war mostly forever affected the lives on the United States soldiers that went into battle in Vietnam. From the horrific sights witnessed over in Vietnam, to the unjustified treatment upon return, the oldiers unarguably suffered the most. Roughly 58,226 U. S. soldiers died for a unsuccessful cause. The draft was instituted in 1969 where thousands of soldiers were unwillingly deployed to fight a losing battle. Nobody wanted to endure the effects of the war personally, and as a result thousands of men fled from the draft. Returning vets were unjustly treated for their service to their country, as if it was their decision to become involved in the Vietnam conflict. The average veteran witnessed friendly casualties on a daily basis, and the death of enemies that was orchestrated by the United States government.

During the Vietnam war, the government deployed chemical substances, mostly agent orange, who’s purpose was to kill the foliage along the war path. The government, inadvertently poisoned thousands of troops that were exposed to this agent. Upon return, post-traumatic stress disorder started to effect soldiers. PTSD is defined as “A psychological disorder affecting individuals who have experienced or witnessed profoundly traumatic events, such as torture, murder, rape, or wartime combat, characterized by recurrent flashbacks of the traumatic event, nightmares, irritability, anxiety, fatigue, forgetfulness, and social withdrawal. By definition, a soldier that was sent off to Vietnam suffered from all these experiences. Today, 161,000 soldiers are continuing to receive compensation for their post traumatic stress syndromes. Roughly 37 percent of soldiers from Vietnam are estimated to be suffering from ptsd. An astounding amount of suffrage is being pushed on to the soldiers when it was not even their battle in the beginning.