Week 2 – assignments. Assignment A:
Discuss the elements of strategic management and explain why it is crucial to an organization’s survival. Excluding the examples from the textbook, give an example of a company that failed as a result of poor strategic management. Explain the difference between a strategy and a business model. Please discuss in 200-250 words.
Prior to entering this discussion, review section 4 of the Environmental-Trend Analysis in the Abraham’s textbook.
As you have learned in this week’s readings, many businesses exist in dynamic markets that pose unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Research the company online by accessing the Mergent Ashford University Library online database which offers company financials, descriptions, history, property, subsidiaries, officers and directors. Also, access the Business Insights: Global Ashford University Library online database which offers information on global companies and industries. It includes environment analysis, market share data, financial reports, case studies, business news, and company comparison charts. (View the Mergent tipsheet and Business Insights tipsheet documents for suggested methods of searching Ashford University Library databases generally, as well as specific advice for searching these two databases). You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source. Use thisScholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. document for guidance. Choose one of the seven categories to use as a basis of analysis for this discussion. Ensure that the time frame is now and that the challenges are continuing.
In your initial post of at least 200 words,
Provide a general description of the publicly traded company you chose.
Describe the challenges facing the company in the chosen category of analysis.
Assess its current performance in your chosen category of analysis.
Forecast its projected performance in your chosen category of analysis.
Evaluate impending opportunities or challenges that result from your environmental scan.
(NOTE: Incorporate the feedback you receive from your instructor and peers and save your work. It will be part of your Strategic Plan Final Project for this course)
Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT Analysis (Links to an external site.)Links to an external site. (2016). In approximately 250 words,
Describe the company’s history, products, and major competitors by accessing the Mergent Ashford University Library online database which offers company financials, descriptions, history, property, subsidiaries, officers and directors and by accessing the Business Insights database. (View the Mergent tipsheet and Business Insights tipsheet documents for suggested methods of searching Ashford University Library databases generally as well as specific advice for searching these two databases).
Assess the financial performance and condition of the organization.
Next, conduct a SWOT analysis using this template. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Copy and paste the completed table from the template into your SWOT analysis paper.
In the evaluation portion of your paper of your SWOT analysis:
Describe the specific areas that indicate a need for change.
Determine what changed objectives, or newly implemented interventions, are required to improve the company’s position within its market.
Assess the trending performance of the company and provide recommendations for improvement.
(NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course).
The SWOT Analysis paper
Must be from five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style (Links to an external site.)Links to an external site. as outlined in the Ashford Writing Center. (Links to an external site.)Links to an external site.
Must include a separate title page with the following:
Title of SWOT Analysis
Course name and number
Must use at least two scholarly and/or credible sources in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in APA style as outlined in the Ashford Writing Center.
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