Which is true about the global marketing strategy of contract manufacturing? a. A company agrees…
Which is true about the global marketing strategy of contract manufacturing?
a. |
A company agrees to enlist the manufacturing capabilities of a foreign producer but maintains control of product promotion and distribution. |
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b. |
A company agrees to allow a foreign entity to manage the market entry/development process for a period of time, with the intent of training local personnel for ongoing management of the company’s business in that country. |
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c. |
A company enters a foreign market, maintaining full control of production, financing, marketing, and management functions. |
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d. |
A company provides products, along with management, capital, management and marketing support, to a foreign entity that maintains local of its own venture. |