Write 76 page essay on the topic EMPLOYEE MOTIVATION AND ENGAGEMENT: A SOURCE OF ATTAINING COMPETITIVE ADVANTAGE.However, having gone through each stage, one at a time, I realized that the path before

Write 76 page essay on the topic EMPLOYEE MOTIVATION AND ENGAGEMENT: A SOURCE OF ATTAINING COMPETITIVE ADVANTAGE.

However, having gone through each stage, one at a time, I realized that the path before us is straight and smooth if we remain firm in achieving our goals.

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Write 76 page essay on the topic EMPLOYEE MOTIVATION AND ENGAGEMENT: A SOURCE OF ATTAINING COMPETITIVE ADVANTAGE.However, having gone through each stage, one at a time, I realized that the path before
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The first step involved choosing the research topic. This was one of the most difficult stages because I needed to select some area which I was comfortable with. At the same time, I wanted something interesting and some topic that would make a difference in my life. I wanted something that could add value to my perceptions and give a boost to my career. I came up with several ideas. I discussed it with my supervisor, and I discussed with some friends as well. Motivation of employees has always fascinated me because I keep wondering how people work endlessly with one organization. What is it that holds them to one organization? I had also read about intrinsic and extrinsic motivation and the issue of employee motivation was simply fascinating. However, this was not sufficient and I need to narrow down the scope of the research. I had to decide on one particular sector because employee motivation has become such an important issue that it has practical implications in every sector. I again got down to brain storming and decided on the retail sector. I had been visiting the retail stores and I would often feel sorry for the floor staff that had to wear a smile even when they are unwell. I know how the retail stores have changed the lives of the people. I also realize the importance of retail stores in our life today. Thus, the motivation for the research topic came from a desire to understand what holds people to an organization and since the retail sector has been fascinating, I decided to understand and evaluate the motivation policies used by Tesco to retain its employees.

Although I started the dissertation in March this year but an accident held up my work for over two months. However, with a fractured arm, I continued to formulate how I would proceed with

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