Write a 7 pages paper on mcdonald’s marketing. Despite these innovations, McDonald’s tremendous growth could only continue for so long. Its average annual return on equity was 25.2% between 1965 and 1991. However, the company found its sales per unit slowing between 1990 and 1991. In addition, McDonald’s share of the quick service market fell from 18.7% in 1985 to 16.6% in 1991. Growth in the quick service market was projected to keep pace with inflation in the 1990s. After a decade of struggle, by 2003 McDonald’s shares hit rock bottom. At this point a “plan to win”, marketing campaign was launched and the salad was added to the menu to combat the unhealthy image the food had attained. It backfired initially because of its high calorie content, but then McDonald became more aware of customer needs and revamped its offerings with low fat salad dressings etc. McDonald was back on its feet very soon and turned in a healthy profit in 2004.
Most McDonald’s restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing orders, paying for them and picking up orders. In some countries “McDrive” locations near highways, offer no counter service or seating. In contrast, locations in high-density city neighbourhoods often omit drive-through service.
Menu choice also involves variety. The emphasis is on standardized limited menu with high quality and low wait times. The menu serves typically serve different types of food products in a range of sizes.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more
Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;