Write a 9 page essay on Assessing the outcomes of generation-y customers loyalty.In response, banks have developed both offensive and defensive strategies in a bid to strengthen customer loyalty to th

Write a 9 page essay on Assessing the outcomes of generation-y customers loyalty.

In response, banks have developed both offensive and defensive strategies in a bid to strengthen customer loyalty to their brands. Nonetheless, it is imperative to the players in the banking sector to note that development and maintenance of customer loyalty is the basis for increased profits because it leads to repeat patronage, positive word of mouth and less sensitivity to prices. The implication is that customer loyalty is a major determinant of profitability and the market share (Jumaev, Kumar & Hanaysha, 2012).

Haven’t Found The Relevant Content? Hire a Subject Expert to Help You With
Write a 9 page essay on Assessing the outcomes of generation-y customers loyalty.In response, banks have developed both offensive and defensive strategies in a bid to strengthen customer loyalty to th
Post Your Own Question And Get A Custom Answer
Hire Writer

Banks can only achieve customer loyalty if they are aware of some of the factors that are crucial for customer satisfaction and customer loyalty (Jumaev, Kumar & Hanaysha, 2012). Moreover, studies also show that customer loyalty is a subject of the particular type of the market segments. The youth generation is an important segment that has been much attention from the banking sector and they are fondly known as Generation Y because the young people exhibit unique buying powers based on their incomes (Castells, 2013). Since there is always a major competition for the older customers, banks are now shifting their focus to the younger people with appropriate strategies to retain them and also develop a strong loyalty to their brands. The particular focus on Generation Y is also triggered by the fact that they constitute a bigger percentage of the population of the developed countries. On the other hand, reaching customers

at younger ages leads to strong relationships with the organization. Therefore, it is imperative to study the dynamics and elements that influence loyalty and satisfaction of the Generation Y through a search of the existing literature.

The banking sector having been faced with fierce competition has witnessed numerous efforts for gaining competitive advantage (Delis, 2012). One of the common strategies with the most banks today

superadmin (28431)
New York University
15 MILLION STUDENTS HELPED!

Hire an Expert to Help you

Hire Verified Expert

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Have a homework question? Get help from verified tutors now!

Are You Looking For Assignment Help? We Can Certainly Assist You

Sometimes it is hard to do all the work on your own

Let us help you get a good grade on your paper. Get professional help and free up your time for more important courses. Let us handle your;

  • ~Dissertations
  • ~Essays
  • ~All Assignments

  • ~Research papers
  • ~Term papers