Your local small business association has read about Amazon Go and is concerned about the…

Your local small business association has read about Amazon Go and is concerned about the potential competition. They wish to offer strategic marketing advice to local businesses, have asked you to prepare a presentation in which you should analyse and evaluate key marketing concepts as well as the marketing planning process by using Amazon Go as an example. You should include:

1. An introduction, evaluating the purpose of strategic marketing

2. A diagram of the marketing planning process.

3. A critical review of at least three marketing concepts/models/theories and how they relate to the marketing planning process.

4. A critical discussion of the significance of branding using Amazon as an example.

5. Illustrate the concepts of ‘brand pyramid’, ‘brand positioning’ and ‘brand management’, and how and why these concepts should be integrated into marketing planning.