Advertising

Summer training Report on How advertising influence youth attitude toward dressing UNDER GUIDANCE Mr. Vishal Jain MASTER OF BUSINESS ADMINISTRATION (RETAIL MARKETING) SUBMITTED BY Mr. TARUN KUMAR REG. No. 720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar report I want to throw the light on the topic “How advertising influence youth attitude towards […]

Principle of Advertising Lecture 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. zagbook. com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www. […]

Advertisements are part of our daily lives and they are inextricably linked. Since we were young, the world was at our fingertips, bombarded with a society that has been shaped by advertising. Advertisements make a great impact in our lives that influence our decision-making and buying habits, even changing our perception of certain products or […]

This remarkable story began in 1946, in Italy, where, after the war, candy and confections wherein short supply and were purchased mainly for special occasions from the local sweet shop. It was here in northwestern Italy in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce […]

The move to Crispin, Porter and Bogusky advertising was one of the wisest moves that Burger King CEO Brad Blum could have made. From previously declining sales, Crispin advertising was able to change all that through its out of the box advertising campaigns. Although ultimately Burger King sales went up, it did not necessarily mean […]

The chapter starts by examining the basic concept of a product including its physical features and its image features. Once the product is put into standardize or adapted to local conditions. An international marketer needs to determine what the market offering should be in the foreign market by defining the product offering. A product is […]