Airlines

One of the forces in Porter’s Five Forces analysis that can be applied to the airline industry is the force of rivalry among competitors. Although the system of airlines is backed up by some extent by nationalization, there is a lot of competition, especially with the entrants of cost-cutting new airlines like JetBlue. Rivalry among […]

Singapore Airlines is engaged in the aviation travel industry and is presently the national airline of Singapore. The corporation is adopting a diversification strategy and holds a group of companies to cater for such plan. SilkAir is involved in regional flights to secondary cities, while Singapore Airlines Cargo caters for freight and manages the cargo […]

Globalisation of world economies is forcing countries and companies alike to improve their competitiveness in the global market. This being the case, the American airlines industry is set for a shake-up given that thee sector is heavily shielded from external competition by the American government (Marketplace, 2008). This is because the ever increasing demand for […]

Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. It is an airline company with a unique culture “goofiness”, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Southwest believes that a happy employee will create a happy customer, […]

Herb Kelleher is the CEO of Southwest Airlines and a great leader. He has the following qualities that are found in a good leader. He has a vision, charisma (makes you feel significant), positive, can-do attitude, listens to others, will sacrifice for others, looks to the good of the community, demonstrates strong moral values, inclusive […]

1. How would JetBlue describe its core competence? How does it help drive customer value? How does it establish a unique position for the company? JetBlue’s core competence is providing a great customer experience by providing things like leather seats for all customers, blue M;M’s, onboard digital TVs in every seat, and a young and […]

Southwest Airline, one of the most successful airline companies that have been a provider of quality air transportation services for travelers world wide. In a sense, the Southwest Airlines is known for its extraordinary customer service, which the entire firm believes that their customer service is the main reason of their uniqueness among any other […]