Airlines

Background of Firefly Firefly is established on April 3rd 2007 and it is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). While, it’s also the first community airline in Malaysia that operated under Fly Firefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of […]

Southwest Airlines (A) Case Study 1. In June 1971, air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in, expensive price, and air time. Therefore, SWA was not only competing with other airlines, but also on ground public transportations. SWA had to come up with […]

Classic Airlines Marketing Solution WK 3 MKT 571 University of Phoenix Abstract Presently Classic Airlines is one of the largest airline carriers in the world. Last year the company had a net income of $10 million dollars on operating revenues of $8. 7 billion. The year before the company had a net income of $71 […]

Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must […]

1. What business risks would Delta is taking if it decided not to catch up with industry leaders in using IT to gain a competitive advantage? Delta would fall behind the industry and its customer expectations. If Delta’s business processes were significantly inefficient and ineffective compared with its competitors, it would lose business. Airline customers […]

United Airlines competitive Advantage 1) United Airlines has one of the largest fleets in the country which serves many destinations. Its presence in the market is so strong that it offers 3,200 flights every day. 2) A large network is one of the strongest characteristics of the company due to its strong presence in each […]

These carriers were aimed towards serving the ‘tour’ industry. Holiday companies would arrange holidays with charter airlines which included flights to and from their destinations. Tickets are not sold to individuals by the charter airlines instead; bookings are done on a large-scale from holiday companies. Charter carriers achieved economies of scale by focusing on cheaper […]